7) A type of qualitative research which uses a projective technique that requires the respon-dent to complete an incomplète stimulus situation is called:a. Completion techniqueb. Story completionc. Word associationd. Sentence completion

7) A type of qualitative research which uses a projective technique that requires the respon- dent to complete an incomplete stimulus situation is called: a. Completion technique b. Story completion c. Word association d. Sentence completion

7) A type of qualitative research which uses a projective technique that requires the respon- dent to complete an incomplete stimulus situation is called: a. Completion technique b. Story completion c. Word association d. Sentence completion

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

7) A type of qualitative research which uses a projective technique that requires the respon-
dent to complete an incomplète stimulus situation is called:
a. Completion technique
b. Story completion
c. Word association
d. Sentence completion

Expert Solution

Introduction

Researchers will always try to get response from the audience or subjects. They will try different methods for getting this response.

This response must be genuine and accurate. The researchers will understand the mentality and thinking of the subjects and then can derive different principles and theories from this research.

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