4. A large donor has come on board to support the city in this initiative. This donor has given the city $100,000 dollars for the program but has specified that the money MUST be used to promote the program to families. Therefore, management has decided that this money will be the project advertising|budget. The goal of this advertising budget is to maximize the number of people reached. The ads must be ordered ahead of time and there are 3 different types of ads to choose from. There is Television, Billboards, and Social media. It is assumed that every ad purchased is used and the number of people reached is listed below. These ads are subject to the following constraints: A) Television ads require 2 hours of labor and cost $2k each B) Social Media ads require 1 hour of labor and cost $1k each C) Billboards require 5 hours of labor and cost $6K each MEDIA # OF PEOPLE REACHED PER AD Television 30K Social Media Billboards 25K 22K Formulate the advertising linear model and solve for the optimal way to spend this money using the solver program. Do NOT delete any solver reports.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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4. A large donor has come on board to support the city in this initiative. This donor
has given the city $100,000 dollars for the program but has specified that the
money MUST be used to promote the program to families. Therefore,
management has decided that this money will be the project advertising budget.
The goal of this advertising budget is to maximize the number of people reached.
The ads must be ordered ahead of time and there are 3 different types of ads to
choose from. There is Television, Billboards, and Social media. It is assumed
that every ad purchased is used and the number of people reached is listed below.
These ads are subject to the following constraints:
A) Television ads require 2 hours of labor and cost $2k each
B) Social Media ads require 1 hour of labor and cost $1k each
C) Billboards require 5 hours of labor and cost $6K each
MEDIA
# OF PEOPLE REACHED
PER AD
Television
30K
Social Media
Billboards
25K
22K
Formulate the advertising linear model and solve for the optimal way to spend this
money using the solver program. Do NOT delete any solver reports.
Transcribed Image Text:4. A large donor has come on board to support the city in this initiative. This donor has given the city $100,000 dollars for the program but has specified that the money MUST be used to promote the program to families. Therefore, management has decided that this money will be the project advertising budget. The goal of this advertising budget is to maximize the number of people reached. The ads must be ordered ahead of time and there are 3 different types of ads to choose from. There is Television, Billboards, and Social media. It is assumed that every ad purchased is used and the number of people reached is listed below. These ads are subject to the following constraints: A) Television ads require 2 hours of labor and cost $2k each B) Social Media ads require 1 hour of labor and cost $1k each C) Billboards require 5 hours of labor and cost $6K each MEDIA # OF PEOPLE REACHED PER AD Television 30K Social Media Billboards 25K 22K Formulate the advertising linear model and solve for the optimal way to spend this money using the solver program. Do NOT delete any solver reports.
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