give the owner of the dealership (201, 207) 24. Last year, MedSupplies-a national supplier of medical devices-posted its first loss in six years. The loss was a surprise to investors because the industry as a whole has been growing. Analysts have reached a consensus that at least part of the blame for the loss falls on Heidi Stevens, the national sales manager for MedSupplies. Ms. Stevens is responsible for determining the size of the firm's sales force, and over the past year, she engaged in a significant expansion. In this industry, it is well understood that revenues generally increase as the sales force grows. However, each new hire generally adds less new revenue than the last, as the best sales opportunities already have been exhausted. At the same time, the salaries for medical device salespeople essentially have been constant. Analysts summarize the problem in the accompanying figure. They note that Ms. Stevens appears to have expanded her sales force to point A and argue that her sales force is too big. When approached for comment, Ms. Stevens replied, "Of course I would choose point A in that graph! Anything less means the
give the owner of the dealership (201, 207) 24. Last year, MedSupplies-a national supplier of medical devices-posted its first loss in six years. The loss was a surprise to investors because the industry as a whole has been growing. Analysts have reached a consensus that at least part of the blame for the loss falls on Heidi Stevens, the national sales manager for MedSupplies. Ms. Stevens is responsible for determining the size of the firm's sales force, and over the past year, she engaged in a significant expansion. In this industry, it is well understood that revenues generally increase as the sales force grows. However, each new hire generally adds less new revenue than the last, as the best sales opportunities already have been exhausted. At the same time, the salaries for medical device salespeople essentially have been constant. Analysts summarize the problem in the accompanying figure. They note that Ms. Stevens appears to have expanded her sales force to point A and argue that her sales force is too big. When approached for comment, Ms. Stevens replied, "Of course I would choose point A in that graph! Anything less means the
Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter17: Making Decisions With Uncertainty
Section: Chapter Questions
Problem 10MC: You are considering entry into a market in which there is currently only one producer (incumbent)....
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