FOREIGN OBJECTS — AND INSECTS   During 2017 inspections of the Mars Inc. canning facility in Columbus, Ohio, where Pedigree, Iams and Cesar pet foods are manufactured, along with other brands, Mars told inspectors it was hearing consumer complaints about foreign objects — including insects — in the pet food.But the company insisted it was working to fully implement corrective actions.Pest control records at the facility noted damaged cans covered in flies, and dozens of employees had complained about cockroaches in the area, especially at night. Different employees described seeing “multiple roaches,” an “invasion of roaches,” “roaches everywhere” and even “millions of roaches” — which we hope was an exaggeration.Inspectors from the U.S. Food and Drug Administration (FDA) themselves observed 2 live roaches. The FDA stressed the seriousness of the pest problem, and the company “promised correction.”     Around 2015, we started hearing reports of so-called “wires” or plastic being found in Pedigree dry dog food.In August 2015, we counted dozens of comments like these pouring in on Pedigree’s Facebook page:“I have found these little black wires in my dog food — they are throughout the whole bag!”“Found a plastic wire in my dog’s food. Not just one piece, but 27 pieces so far. This dog food is not safe.”The company responded, “These are naturally occurring fibers from meat and bone meal, like pig hair, and are completely safe for your dog to consume.”That wasn’t the first time the issue of pig hair had come up with Pedigree. A few months earlier, customers had complained about “stiff fibers” showing up in Pedigree Marrobone dog treats.One pet food safety advocate, Mollie Morrissette of the blog Poisoned Pets, cried foul. “The problem with Mars’s explanation is that filth, such as animal hair, is not allowed in pet food — at least not much of it, anyway. And certainly not in the amount consumers are finding,” she said.Association of American Feed Control Officials (AAFCO) guidelines specify that meat and bone meal should have no hair, “except in such amounts as may occur unavoidably in good processing practices.”Morrissette asked: “Is Mars capable of manufacturing a pet food without hair, except in such amounts as may occur unavoidably in good processing practices?”   Question: 1. If you were in the shoes of the president of Pedigree, what can     you do to make sure that you still gain the trust of your      customers?  Explain.

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FOREIGN OBJECTS — AND INSECTS
 
During 2017 inspections of the Mars Inc. canning facility in Columbus, Ohio, where Pedigree, Iams and Cesar pet foods are manufactured, along with other brands, Mars told inspectors it was hearing consumer complaints about foreign objects — including insects — in the pet food.But the company insisted it was working to fully implement corrective actions.Pest control records at the facility noted damaged cans covered in flies, and dozens of employees had complained about cockroaches in the area, especially at night. Different employees described seeing “multiple roaches,” an “invasion of roaches,” “roaches everywhere” and even “millions of roaches” — which we hope was an exaggeration.Inspectors from the U.S. Food and Drug Administration (FDA) themselves observed 2 live roaches. The FDA stressed the seriousness of the pest problem, and the company “promised correction.”
 
 
Around 2015, we started hearing reports of so-called “wires” or plastic being found in Pedigree dry dog food.In August 2015, we counted dozens of comments like these pouring in on Pedigree’s Facebook page:“I have found these little black wires in my dog food — they are throughout the whole bag!”“Found a plastic wire in my dog’s food. Not just one piece, but 27 pieces so far. This dog food is not safe.”The company responded, “These are naturally occurring fibers from meat and bone meal, like pig hair, and are completely safe for your dog to consume.”That wasn’t the first time the issue of pig hair had come up with Pedigree. A few months earlier, customers had complained about “stiff fibers” showing up in Pedigree Marrobone dog treats.One pet food safety advocate, Mollie Morrissette of the blog Poisoned Pets, cried foul. “The problem with Mars’s explanation is that filth, such as animal hair, is not allowed in pet food — at least not much of it, anyway. And certainly not in the amount consumers are finding,” she said.Association of American Feed Control Officials (AAFCO) guidelines specify that meat and bone meal should have no hair, “except in such amounts as may occur unavoidably in good processing practices.”Morrissette asked: “Is Mars capable of manufacturing a pet food without hair, except in such amounts as may occur unavoidably in good processing practices?”
 
Question:
1. If you were in the shoes of the president of Pedigree, what can
    you do to make sure that you still gain the trust of your 
    customers?  Explain.
 
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