21.When using the direct or the indirect organizational plan, clarify the specific action you want the reader to take. a. True b.False 22.Proposing to your supervisor that the company decentralize the reimbursement of travel expenses is an example of selling an idea. a. True b.False 23.In the textual content of your persuasive message you must explain your rationale for presenting a new procedure or idea. a. True b.False 24.Because routine requests are granted fairly easily, they require less persuasion than favors. a. True b.False 25.The difference between advertising and persuasion is that persuasion is more personalized. a. True b.False 26.It is appropriate to apologize when giving bad news. a.True b.False 27.All business communication involves persuasion. a.True b.False 28.To be successful when writing a persuasive message you must overcome resistance. a. True b.False 29.To overcome a reader's resistance, you must show how your argument benefits the reader. a. True b.False 30.A routine complaint letter requires an attention-getting opener and more evidence than a persuasive claim letter. a. True b.False
21.When using the direct or the indirect organizational plan, clarify the specific action you want the reader to take.
a. True
b.False
22.Proposing to your supervisor that the company decentralize the reimbursement of travel expenses is an example of selling an idea.
a. True
b.False
23.In the textual content of your persuasive message you must explain your rationale for presenting a new procedure or idea.
a. True
b.False
24.Because routine requests are granted fairly easily, they require less persuasion than favors.
a. True
b.False
25.The difference between advertising and persuasion is that persuasion is more personalized.
a. True
b.False
26.It is appropriate to apologize when giving bad news.
a.True
b.False
27.All business communication involves persuasion.
a.True
b.False
28.To be successful when writing a persuasive message you must overcome resistance.
a. True
b.False
29.To overcome a reader's resistance, you must show how your argument benefits the reader.
a. True
b.False
30.A routine complaint letter requires an attention-getting opener and more evidence than a persuasive claim letter.
a. True
b.False
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