21.When using the direct or the indirect organizational plan, clarify the specific action you want the reader to take. a. True b.False 22.Proposing to your supervisor that the company decentralize the reimbursement of travel expenses is an example of selling an idea. a. True b.False 23.In the textual content of your persuasive message you must explain your rationale for presenting a new procedure or idea. a. True b.False 24.Because routine requests are granted fairly easily, they require less persuasion than favors. a. True b.False 25.The difference between advertising and persuasion is that persuasion is more personalized. a. True b.False 26.It is appropriate to apologize when giving bad news. a.True b.False 27.All business communication involves persuasion. a.True b.False 28.To be successful when writing a persuasive message you must overcome resistance. a. True b.False 29.To overcome a reader's resistance, you must show how your argument benefits the reader. a. True b.False 30.A routine complaint letter requires an attention-getting opener and more evidence than a persuasive claim letter. a. True b.False

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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21.When using the direct or the indirect organizational plan, clarify the specific action you want the reader to take.

a. True

b.False

22.Proposing to your supervisor that the company decentralize the reimbursement of travel expenses is an example of selling an idea.

a. True

b.False

23.In the textual content of your persuasive message you must explain your rationale for presenting a new procedure or idea.

a. True

b.False

24.Because routine requests are granted fairly easily, they require less persuasion than favors.

a. True

b.False

25.The difference between advertising and persuasion is that persuasion is more personalized.

a. True

b.False

26.It is appropriate to apologize when giving bad news.

a.True

b.False

27.All business communication involves persuasion.

a.True

b.False

28.To be successful when writing a persuasive message you must overcome resistance.

a. True

b.False

29.To overcome a reader's resistance, you must show how your argument benefits the reader.

a. True

b.False

30.A routine complaint letter requires an attention-getting opener and more evidence than a persuasive claim letter.

a. True

b.False

 

 

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