2) The set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption is called ? a)Production structure b) Distribution channel c) operational structure d) marketing channel 3) Novelty stores is a small firm that sells its products directly to consumers. the company stores many brands of consumer goods and other low-value items. novelty store is an a) Retailer b) Producer c) Supplier d) Wholesaler 4) Prime Stores is located in Prince Albert, Saskatchewan. The store displays different types of home furniture, and most of the store's business comes from individual consumers. The firm displays products of many manufacturers. Prime Stores is a(n): a) Retailer b) Organizer c) Supplier d) Producer

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1) Most canadian companies pay listing fees to get shelf space in retail outlets. which of the following factors has contributed the most to the advent of listing fees ?

a) It is in both their and their customers best interest
b) It is required by governement
c) It allows companies to operate globally
d) It helps the bottom line in both the short run and long run

2) The set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption is called ?

a)Production structure
b) Distribution channel
c) operational structure
d) marketing channel

3) Novelty stores is a small firm that sells its products directly to consumers. the company stores many brands of consumer goods and other low-value items. novelty store is an

a) Retailer
b) Producer
c) Supplier
d) Wholesaler

4) Prime Stores is located in Prince Albert, Saskatchewan. The store displays different types of home
furniture, and most of the store's business comes from individual consumers. The firm displays products
of many manufacturers. Prime Stores is a(n):

a) Retailer
b) Organizer
c) Supplier
d) Producer

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