Propose strategies that Standard Bank should employ to sustain its success in the mature stage of the industry life cycle.
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Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Propose strategies that Standard Bank should employ to sustain its success in the mature stage of the industry life cycle.
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- FOR A FINANCIAL INDUSTRY - Define the boundaries of the industry analysis in terms of horizontal (the range of products and markets addressed) and vertical (the range of supply chain activities the analysis will consider) scope. 2. Identify three key success factors for the industry you have selected and justify why you believe each factor to be critical to an organisation’s success. 3. By making use of Porter’s five forces, analyse the industry that you have chosen. 4. What are the complementary goods or services (if any) for products in your industry? Are there any ‘coopetive’ relationships that exist and how does this affect the dynamic of the industry? 5. Evaluate the industry you chose in terms of the industry life cycle. 6. Based on the analysis above, choose one major player in the industry and show how they have made good (or poor) strategic decisions based on the industry dynamics you’ve outlined above. .The later entrants to the banking industry can stay ahead of competition by continually redefining their marketing effort.Using a new bank of your choice, discuss its innovative differentiation strategies with reference to product/service,personnel, and channel strategies.Discuss and Explain the basic risk faced by financial intermediaries. • Financing risk • Refinancing risk • Credit risk • Foreign investment risk • Political risk • Liquidity risk • Market risk
- The later entrants to the banking industry can stay ahead of competition by continually redefining their marketing effort. Using a new bank of your choice, discuss its innovative differentiation strategies with reference to product/service, personnel, and channel strategies.Discuss the different products offered by the commercial bank.Justify the following statements by giving appropriate reasoning. An SBU that has a large share of a slow-growth market is dubbed as a “Cash Cow”.
- What are the Associated Bank Corp's core competencies? How are they unique to their competitors?Describe the risks associated with backdoor( maverick) buying and selling. Describe why purchasing is interested in controlling this businessDescribe the “bank's mandate” and its purpose. Explain three ways/senses in which the term “mandate” isunderstood, giving examples of each.
- Describe the seven Ps of service marketing that would be involved in a banking service.identify an industry in which expansionist strategy has generally been followed by most of the time. under which condition will it be better for a firm to follow the wait-and-see strategy rather than the expansionist strategy? Then identify a firm that has done so successfullyAnalyze the historical role of marketing in Financial Services organizations. Based on current trends, predict the potential future evolution of marketing within this sector.