1Analyze the Macroenvironment of CityMall in Philippines using the Six (6) major forces of the environment. Identify and discuss cultural, Social, and Personal factors that influence the customers of CityMall. What are the different bases for segmentation in consumer markets? Use this to analyze the segment of the market that CityMall Serves. What level of segmentation does the management of Citymall use?
1Analyze the Macroenvironment of CityMall in Philippines using the Six (6) major forces of the environment. Identify and discuss cultural, Social, and Personal factors that influence the customers of CityMall. What are the different bases for segmentation in consumer markets? Use this to analyze the segment of the market that CityMall Serves. What level of segmentation does the management of Citymall use?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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- 1Analyze the Macroenvironment of CityMall in Philippines using the Six (6) major forces of the environment.
- Identify and discuss cultural, Social, and Personal factors that influence the customers of CityMall.
- What are the different bases for segmentation in consumer markets? Use this to analyze the segment of the market that CityMall Serves. What level of segmentation does the management of Citymall use?
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