Answered: 17) "In OT, the dominant coalition is…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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17) "In OT, the dominant coalition is generally referred to_____"

		a group of people who are involved in grapevine.
		a group of people who spread negative word of mouth.
		"a group of people who has the ""power to influence the outcomes of decisions"""
		a group of people who resist organizational change initiatives.

18) ____ is the person who serves as one of the key persons in managing change initiatives.

		Change agent
		CEO
		CFO
		CIO

20)

If we take the bird s eye view, the structures of Unilever and P&G resemble with each other. This concept refers to__________. "

		Isomorphism
		Population Ecology
		Resource Dependency
		None of the Above

21)

Mattel Inc. is customizing its Barbie dolls to cater the needs of diverse customers. This is __________ survival niche strategy.

		Specialist
		Generalist
		Interlocking Directorships
		Create Lobby

22)

Tesla Inc. for its electric cars follows ____________ production capacity and __________ structure.

		Unit Level & Organic
		Mass & Mechanistic
		Continuous Process & Organic
		All of the above

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