17-3. The residential division of Prism’s high speed Internet service uses one advertising agency while its commercial division used another. Two analysts, Andy and Brad, are asked to test evaluate the effectiveness of the two agencies. Andy proposes an A/B test that compress the click-through rates per ad for the two agencies. Brad proposes a difference in difference test which the budgets for both agencies are increased by 50 % and the percentage change in click through rates are compared. What might be the sources of selection bias for the two proposals? Which is likely to be smaller?
17-3. The residential division of Prism’s high speed Internet service uses one advertising agency while its commercial division used another. Two analysts, Andy and Brad, are asked to test evaluate the effectiveness of the two agencies. Andy proposes an A/B test that compress the click-through rates per ad for the two agencies. Brad proposes a difference in difference test which the budgets for both agencies are increased by 50 % and the percentage change in click through rates are compared. What might be the sources of selection bias for the two proposals? Which is likely to be smaller?
Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter17: Making Decisions With Uncertainty
Section: Chapter Questions
Problem 6MC
Related questions
Question
17-3. The residential division of Prism’s high speed Internet service uses one advertising agency while its commercial division used another. Two analysts, Andy and Brad, are asked to test evaluate the effectiveness of the two agencies. Andy proposes an A/B test that compress the click-through rates per ad for the two agencies. Brad proposes a difference in difference test which the budgets for both agencies are increased by 50 % and the percentage change in click through rates are compared. What might be the sources of selection bias for the two proposals? Which is likely to be smaller?
Expert Solution
![](/static/compass_v2/shared-icons/check-mark.png)
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
![Blurred answer](/static/compass_v2/solution-images/blurred-answer.jpg)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, economics and related others by exploring similar questions and additional content below.Recommended textbooks for you
![Managerial Economics: A Problem Solving Approach](https://www.bartleby.com/isbn_cover_images/9781337106665/9781337106665_smallCoverImage.gif)
Managerial Economics: A Problem Solving Approach
Economics
ISBN:
9781337106665
Author:
Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:
Cengage Learning
![Managerial Economics: Applications, Strategies an…](https://www.bartleby.com/isbn_cover_images/9781305506381/9781305506381_smallCoverImage.gif)
Managerial Economics: Applications, Strategies an…
Economics
ISBN:
9781305506381
Author:
James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:
Cengage Learning
![Economics (MindTap Course List)](https://www.bartleby.com/isbn_cover_images/9781337617383/9781337617383_smallCoverImage.gif)
Economics (MindTap Course List)
Economics
ISBN:
9781337617383
Author:
Roger A. Arnold
Publisher:
Cengage Learning
![Managerial Economics: A Problem Solving Approach](https://www.bartleby.com/isbn_cover_images/9781337106665/9781337106665_smallCoverImage.gif)
Managerial Economics: A Problem Solving Approach
Economics
ISBN:
9781337106665
Author:
Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:
Cengage Learning
![Managerial Economics: Applications, Strategies an…](https://www.bartleby.com/isbn_cover_images/9781305506381/9781305506381_smallCoverImage.gif)
Managerial Economics: Applications, Strategies an…
Economics
ISBN:
9781305506381
Author:
James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:
Cengage Learning
![Economics (MindTap Course List)](https://www.bartleby.com/isbn_cover_images/9781337617383/9781337617383_smallCoverImage.gif)
Economics (MindTap Course List)
Economics
ISBN:
9781337617383
Author:
Roger A. Arnold
Publisher:
Cengage Learning
![Microeconomics](https://www.bartleby.com/isbn_cover_images/9781337617406/9781337617406_smallCoverImage.gif)