169.59 168.54 AAPL 178 167.45 165.79 176 173.57 174 - 173.5 171.77 173.56 Stock Price 172 170 0 173.75 168 1 172.57 166 2 172.07 164 3. 172.07 0 5 10 15 20 25 4 172.69 Daily stock trades 5 175.05 6 175.16 7 174.2 8 171.56 9 171.84 0 172.99 1 175.43 2 177.3 3. 177.25

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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a) Apply moving average and exponential smoothing to generate two forecasts of the closing price for the entire data period. Set appropriate values for the forecast parameters (e.g., k and a).

b) Plot and compare the actual and predicted data values you calculated in part (b). Provide one chart that displays actual, moving average, and exponential smoothing lines. Hint: Calculate MSE, MAD, or MAPE to compare the different forecasts.

Develop your own forecast from scratch. Do NOT use Excel’s Data Analysis or Forecast Sheets.

169.59
168.54
AAPL
178
167.45
165.79
176
173.57
174
-
173.5
171.77
173.56
Stock Price
172
170
0
173.75
168
1
172.57
166
2
172.07
164
3.
172.07
0
5
10
15
20
25
4
172.69
Daily stock trades
5
175.05
6
175.16
7
174.2
8
171.56
9
171.84
0
172.99
1
175.43
2
177.3
3.
177.25
Transcribed Image Text:169.59 168.54 AAPL 178 167.45 165.79 176 173.57 174 - 173.5 171.77 173.56 Stock Price 172 170 0 173.75 168 1 172.57 166 2 172.07 164 3. 172.07 0 5 10 15 20 25 4 172.69 Daily stock trades 5 175.05 6 175.16 7 174.2 8 171.56 9 171.84 0 172.99 1 175.43 2 177.3 3. 177.25
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