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- 4 strategies that Tropical Leisure can implement in the short-term to profitably increase sales and regain market share given its current production and financial constraints are Negotiation Direct Marketing Innovation Strengthening customer relationships For each of the strategies outlined above suggest how Mr. Grant might proceed to evaluate these strategies.Topic : Principle of Marketing Please read and answer thoroughly with clear and appropriate examples to illustrate as well as provide accurate information that is not shared wth other students so we dont have the same thing, please Each product will have a life cycle. Briefly explain each step in the Product Life Cycle (PLC), describing possible challenges and strategies which may be employed to sustain the sales and profitability of the product. Use appropriate examples to illustrate.Question 2.3) Focusing on Promotion, critically analyse the gaming company Activision Blizzards current online and offline promotionalcampaigns, including a discussion of how they are being discussed in the media due to theirreputational crisis. In your analysis: • Remark on the communication tools or methods employed by the organisation.
- Question 1 a) Online businesses are flourishing due to COVID-19 pandemic. Therefore, e-boutique business too is mushrooming. Identify any THREE (3) useful information that can be derived from an e- boutique database system and explain how each of them could enhance management decision- making.Question Your uncle is a retail outlet owner who is now planning to launch his brand online. He desires that his website should be ranked high on search engine but do not have enough budget to run an ad. Being a marketing student, what suggestions will you give to him to achieve his objective? Suggest any 5 strategies that you think will be effective.dvertising campaigns follow the _____. Question 26 options: a) BCG matrix b) SWOT matrix c) IMC model d) AIDA model
- Three current trends in the Hospitality Industry are: 1. Chatbot to assist you 24*7: 2. Mobile App: 3. Social Media for promotion: 1. Based on the three current trends in th Hospitality Industry. Give examples of activities that are appropriate for the following categories. Describe each activity and discuss why is it appropriate in Age (children, teenagers, adult, seniors),Culture, Genderquestion2 a)explain the difference between push strategy and pull strategy in the developing a marketing communication programmme.give example for each strategy b)coronavirus (covid-19)crisis impact in higher education new learning in the new normal :suggest a marketing strategy using virtual tools to promote the online courses programme in asia e universityPart two: Multiple choice Circle the correct answer for each of the following 1. In what stage of marketing is the customer free to communicate around all time? a) Department of Marketing. b) Marketing company. c) Social network marketing. d) Marketing relationships. 2. At what stage of marketing development has the slogan 'lifetime customers' been adopted? a) Sales. b) Department of Marketing. c)Marketing company. D)Marketing relationships. 3. What does a holistic concept of marketing involve? a) Focusing on marketing all kinds of goods and services. b) Interest in everything from products, ideas, issues, etc. c) Focusing on marketing 'people and places'. d) Focusing attention in the first place on issues and ideas. 4. What stage of marketing raised the slogan 'Selling everything that is produced? a) Sales. b ) Department of Marketing. c)Marketing company. d)Production. 6. Which of the following constitutes the fruit of successful marketing represented in enabling the buyer to use the…