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- Q4: What key factors underlying the success of a direct mail campaign?Case Study: Women Sales Force at Tupperware Make an executive summary, time context and viewpointQUESTION 8 Which one of the approaches to marketing implementation is considered the most advantageous in every implementation situation? Implementation by command. Implementation as organizational cultural Implementation through concensus O Implementation through change Each of the approaches has unique advantages, depending on leadership style and scenarios.
- Give a Recommendation for AirAsia? (do not write about employee training)Please, don't use your handwriting.. Video Link: Watch the following video link-McDonald's: Segmentation, Targeting, and Positioning-https://www.viddler.com/embed/3568f26a 7.3 Test your Knowledge (Question):Discussion Question #1: What is the primary segmentation method used by McDonald’s to form the segments discussed in the video? Why do you think McDonald’s uses this method?Brand Name - Lipton Identify the communication strategy over the last 05 years, to show case how the brand hasmanaged its relevance across time.
- Three current trends in the Hospitality Industry are: 1. Chatbot to assist you 24*7: 2. Mobile App: 3. Social Media for promotion: 1. Based on the three current trends in th Hospitality Industry. Give examples of activities that are appropriate for the following categories. Describe each activity and discuss why is it appropriate in Age (children, teenagers, adult, seniors),Culture, GenderQuestion 1 : Why do you choose Digital Marketing as your major? (At least 3 reasons) Using critical thinking to discuss reasonablyquestion2 a)explain the difference between push strategy and pull strategy in the developing a marketing communication programmme.give example for each strategy b)coronavirus (covid-19)crisis impact in higher education new learning in the new normal :suggest a marketing strategy using virtual tools to promote the online courses programme in asia e university