1. You have been exposed to the Digital Value Chain in Study Unit 105-2. Use it as a  reference point to create a new value-chain based structure for Vodacom to create  value in a world of bandwidth, storage and processing power abundance. (Hint: Think  of Generative AI / 5G / Drones / Financial Services / IoT etc.) a. Discuss the new business opportunities that can be unlocked in the current  business environment. Identify at least 3 new business opportunities and  discuss the way in which you will provide a solution to the market’s needs.  b. Choose one of these business opportunities you identified and discuss the value proposition that Vodacom can offer in more detail. Identify a market  segment that you want to target and do limited research to determine the core  needs of this market segment. Create a clear Value Proposition for your  offering by using the Value Proposition Canvas.  c. Use your answer in Question 1.b, and create a Business Model Canvas of your  concept. You need to attach a page with a completed Business Model Canvas,  as well as provide a brief description of each section of the Business Model  Canvas (Market segments, value proposition, resources, pricing etc.).

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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1. You have been exposed to the Digital Value Chain in Study Unit 105-2. Use it as a 
reference point to create a new value-chain based structure for Vodacom to create 
value in a world of bandwidth, storage and processing power abundance. (Hint: Think 
of Generative AI / 5G / Drones / Financial Services / IoT etc.)


a. Discuss the new business opportunities that can be unlocked in the current 
business environment. Identify at least 3 new business opportunities and 
discuss the way in which you will provide a solution to the market’s needs. 


b. Choose one of these business opportunities you identified and discuss the
value proposition that Vodacom can offer in more detail. Identify a market 
segment that you want to target and do limited research to determine the core 
needs of this market segment. Create a clear Value Proposition for your 
offering by using the Value Proposition Canvas. 


c. Use your answer in Question 1.b, and create a Business Model Canvas of your 
concept. You need to attach a page with a completed Business Model Canvas, 
as well as provide a brief description of each section of the Business Model 
Canvas (Market segments, value proposition, resources, pricing etc.). 

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