we operate 3 cafes, and supply wholesale coffee to much of the city, throughout the Atlantic Northeast and beyond. We are on a mission to deliver transformative coffee experiences through the sourcing, roasting, brewing and serving of the planet's most unique coffees.” Imagine they recently opened up a new café location in Kansas City, and you joined their team as the marketing manager.
Elixr is a Philadelphia-based coffee company. From their website:
“Founded in 2010, we are continually engaged in perfecting the sourcing, roasting, preparation, and delivery of the most delicious coffee we can find. Today we operate 3 cafes, and supply wholesale coffee to much of the city, throughout the Atlantic Northeast and beyond. We are on a mission to deliver transformative coffee experiences through the sourcing, roasting, brewing and serving of the planet's most unique coffees.”
Imagine they recently opened up a new café location in Kansas City, and you joined their team as the marketing manager.
Your first task is to understand the customer base, so you ask for any recent customer insights. You are given the following report on the café customer base in Philadelphia Each square represents 200 customers:
Based on this perceptual map, how would you segment the Philadelphia market? Name and describe the segments that you find meaningful
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
