1. Which of the following BEST describes research?A. It is the conduct of experiments in the laboratory.B. It is a systematic process used to find solutions to problems.C. It is the gathering of information and data from various resources.D. It is getting information through experiments, observations andinterviews.2. Which is TRUE about research?A. It requires specific competencies from a researcher.B. It is challenging and time-consuming to accomplish.C. It includes finding an answer to a question through library work andInternet surfing.D. It is a careful study of a specific problem using a scientific methodwhich leads to the creation of new knowledge.3. What makes research important in daily life?A. It makes people think.B. It builds a stronger community.C. It saves man from further damage.D. It offers a more effective solution to a problem.4. Why use research result as basis for a decision?A. To benefit from research resultsB. To make more effective decisions in lifeC. To use researches from various institutionsD. To use the work of well-known researchers in the field5. Which of these courses of action may be offered by research for a personwho wishes to put up a new business?A. start the business immediatelyB. sell properties to start the businessC. borrow money from a bank and start the businessD. conduct a feasibility study before venturing into a new business

It is a systematic process that involves collecting, organizing and analyzing data to gain better…

Answered: 1. Which of the following BEST…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Which of the following examples BEST illustrates the kind of research that might reveal market segments that can be targeted most profitably? Group of answer choices A) A research analyst producing a report of sales volume by product and year. B) Focus group participants discussing what they like most about their smartphones. C) A website hosting firm providing a report of site traffic ranked by page views and duration. D) A poll that asks research subjects to vote for one of two variations of an ad campaign.
1. Qualitative research refers to a. the collection of statistical data b. the collection of society's overall values c. information based on opinions and values d. the analysis of statistical data focusing on opinions e.none of these 2. The Americans with Disabilities Act of 1990 is divided into five sections. Which section covers the rights of individuals with disabilities in the areas of employment? a.Title I b.Title II c.Title III d.Title IV e.Title V 3. The most common tort in the health and fitness industry is a.negligence b.battery c.reckless misconduct d.defamation e.assault 4. An aspect of the fitness industry evolution is the increased activity by a.private investment groups b.public markets c.the commercial sector d.community investors e.both a and b 5. In many states, unless a written employment contract is signed, employment is considered to be a.employment by day b.statutory employment c.employment at will d.employment under law e.none of these 6. Which of…
The ‘hourglass’ shape of a report for a quantitative study: Group of answer choices starts narrowly, focuses intently on the evidence and analysis, then concludes narrowly starts broadly, focuses intently on the evidence and analysis, then concludes broadly starts broadly, focuses approximately on the evidence and analysis, then concludes broadly starts narrowly, focuses approximately on the evidence and analysis, then concludes generally
Extend research proposal to cover the qualitative and quantitative methods, primary data using observation, interviews and questionnaires. The essay may not choose both qualitative and quantitative methods but you must discuss the advantages and disadvantages of both even if you do not use them.
Market research must deliver "actionable results". Regardless of research type, which of the following is the best description of research delivering "actionable results"? Group of answer choices Research which tells you information you can use to decide which actions to take, and how to take them, in order to drive maximum profit. Literal answers to questions the CEO of your company demanded that you ask possible customers. These are collated into 10 tables and put into an appendix of a board presentation. A written focus group report. Survey results telling you the average age of your customers.
Which of the following are accurate guidelines when using the quantitative research process? (Select all that apply.) a. State the research problem as a general problem, as opposed to focusing narrowly on the problem being studied. b. Do not define the purpose of the study until conclusions have been made. c. Review related literature for information. d. Formulate hypotheses and variables. e. Select a research design that is loosely determined and can be manipulated as information is collected. f. Collect and analyze data from various sources, including people, literature, documents, and findings.
As a field of business, data analytics: a. arose due to masses of created data and better computing technology to analyze it. b. really only impacts marketing, and not management or finance. c. only deals with the computer programming aspect of data and not analyzing the data. d. is involved with obtaining and managing the funds necessary to run a business.
Which of the following is an external data source? A. Sales data B. Customer database C. Competitor sales data D. Employee performance records
Emily wants to purchase a new computer. She is unsure about what hardware and software she will need. As a result, she has begun asking for advice from friends and relatives. In addition, she has talked to several computer salespeople and has looked at some websites. Emily is engaging in A. problem recognition. B. an internal search. C. an external search. D. a purchase task. E. the creation of an antecedent state.
Qualitative research is often exploratory and has all of the following characteristics except________________________.a) It is typically used when a great deal is already known about the topic of interestb) It relies on the collection of nonnumerical data such as words and picturesc) It is used to generate hypotheses and develop theories about phenomena in theworldd) It uses the inductive scientific method
evaluate. refers to the degree to which a study accurately assesses what the researcher set out to O Validity O Reliability TO Believability O Possibility is the extent to which a survey, test, or measuring procedure yields the same results on repeated trials. O Validity COReliability O Believability O Possibility A is a research method that requires group interviews that are led by a moderator and involves eight to twelve participants. O Focus group O Poll Audit O Advisory Panel A...... ..is research method that evaluates content in print, online, and broadcast material using a systematic and objective procedure that often involves coding of key words and phrases. O Coding Audit O Advisory Analysis Communication Audit O Content Analysis A.... performed at the beginning of a new strategic communication programs provides a thorough analysis of current and historical communication activities. O Coding Audit O Advisory Analysis O Communication Audit O Content Analysis CONDIT Before…

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