Answered: 1. What went wrong with Disney Paris?…

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

Related questions

Question

1. What went wrong with Disney Paris?

2. What could be done to make it better?

Expert Solution

Introduction

Disney Paris, also known as Disneyland Paris, is a theme park located in Marne-la-Vallée, France. It was opened in 1992 and was the first Disney park to be built outside of the United States.
Despite its initial success, Disney Paris has faced a number of challenges over the years, including competition from other European tourist destinations, cost, debt, maintenance issues, cultural differences, lack of innovation, and broader economic conditions.
These factors have contributed to a decline in attendance and a reduced connection with its local audience. Despite these challenges, Disney Paris remains a popular destination for families and tourists and continues to be a significant part of the Disney brand.