1. What type of advertising is being used? (1 mark) What, in your opinion, is the frequency and durability of the ad? (2 marks) 2. Describe the general mood or feeling of the ad: what emotions does the ad evoke in the viewer? (2 marks) 3. Who do you believe is the intended target market for this ad? Explain why. (2 marks)
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
Instructions: Find a print advertisement and answer the questions that follow.
1. What type of advertising is being used? (1 mark) What, in your opinion, is the frequency and durability of the ad? (2 marks)
2. Describe the general mood or feeling of the ad: what emotions does the ad evoke in the viewer? (2 marks)
3. Who do you believe is the intended target market for this ad? Explain why. (2 marks)
4. Describe how colour reinforces the overall message of the ad. (2 marks)
5. What commonly used advertising techniques are present in this ad? Explain how each one is being used. (2 marks)
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
