Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. What do you understand by the term Data.
2. Mention any three management areas where business data is required.
3. What is a raw data set?
4. What is primary data and how is it obtained?
5. What are the essential differences between primary and secondary data?
6. Give two examples of secondary data.
7. Why is it important that researchers should made known the categories of data been used.
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