Analyse the changing distribution channels within international hotel chain operations. What factors and trends are driving the changes and what practical steps are hotel chain operators taking to respond to such changes and trends and develop their distribution channels? You can focus your answer on hotel chain operators in general or you can focus on a specific hotel chain operator of your choice
Analyse the changing distribution channels within international hotel chain operations. What factors and trends are driving the changes and what practical steps are hotel chain operators taking to respond to such changes and trends and develop their distribution channels? You can focus your answer on hotel chain operators in general or you can focus on a specific hotel chain operator of your choice
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Analyse the changing distribution channels within international hotel chain operations. What factors and trends are driving the changes and what practical steps are hotel chain operators taking to respond to such changes and trends and develop their distribution channels?
You can focus your answer on hotel chain operators in general or you can focus on a specific hotel chain operator of your choice
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