https://www.youtube.com/watch?v=-IBqfqNhDqg Watch the video " Coca-Cola "Hilltop & HilltopReunion", USA (1971, 1990)"Link:https://www.youtube.com/watch?v=-IBqfqNhDqgAnswer the following questions.1. How did the Coke commercial affect you?2. Did it increase your willingness to buy theproduct?3. Explain or discuss your emotional response tothe advertisement.

1.) The commercial spiked the feeling of nostalgia with me and created a positive perception of the…

Answered: 1. How did the Coke commercial affect…

1. How did the Coke commercial affect you? 2. Did it increase your willingness to buy the product? 3. Explain or discuss your emotional response to the advertisement.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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