1 Strategic use of intermediaries can be a double-edged sword. Consider this statement in relation to intermediaries used by focal organizations and any one category of stakeholder. 2 How would your answer to question 1 change according to the strategy to influence the focal organization pursued by the stakeholder? Consider in turn withholding, usage, voice, and damage strategies. 3 Consider the issue of the social responsibility of the media itself. Which stakeholders are likely to be more influential with the media? What strategies are more likely to influence the media?
1 Strategic use of intermediaries can be a double-edged sword. Consider this statement in relation to intermediaries used by focal organizations and any one category of stakeholder. 2 How would your answer to question 1 change according to the strategy to influence the focal organization pursued by the stakeholder? Consider in turn withholding, usage, voice, and damage strategies. 3 Consider the issue of the social responsibility of the media itself. Which stakeholders are likely to be more influential with the media? What strategies are more likely to influence the media?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1 Strategic use of intermediaries can be a double-edged sword. Consider this statement in
relation to intermediaries used by focal organizations and any one category of stakeholder.
2 How would your answer to question 1 change according to the strategy to influence the focal
organization pursued by the stakeholder? Consider in turn withholding, usage, voice, and
damage strategies.
3 Consider the issue of the social responsibility of the media itself. Which stakeholders are likely
to be more influential with the media? What strategies are more likely to influence the media?
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Step 1: Introduction
VIEWStep 2: Advantages and disadvantages of using intermediaries
VIEWStep 3: Advantages and drawbacks of intermediaries may be impacted by different stakeholder strategies
VIEWStep 4: Continuation
VIEWStep 5: Influence on stakeholders
VIEWStep 6: Strategies that can be effective in influencing the medi
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