1 Other chip brands such as Simba and Lays come in bags, however, Pringle changed their approach due to breakage. In your opinion, do you think this was necessary? Justify your stance by discussing at least 3 key points. You can draw on your experience as a customer, the case study as well as your knowledge of the content.
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History of the world in 52 packs
Before Pringles, crisps, or chips to our American friends, came in bags. However the problem was that many of the snacks became broken in the bag, spoiling the eating experience. While many of us look forward to the broken bits, in the land of the free, this was unconscionable, so in 1958
P&G set out to create the perfect chip. It took it almost a decade of stop-start work before the classic saddle chip – technically a hyperbolic paraboloid – was developed. Having created this perfect shape, it needed a package to keep the product in tip top condition. Because the chips can stack, the Pringles cardboard tube was devised as a crush-proof way of
keeping them in alignment. The first salt-flavoured Originals were launched in 1968 as ‘Pringles Newfangled Potato Chips’. The can featured the plastic resealable lid which remains a feature today and helps the brand maintain its premium positioning. According to Pringles folklore, the name was plucked at random from a Cincinnati phone book. The actual product definition has been tweaked over the years. In the US, rivals complained that it wasn’t strictly a potato chip as it was made from fried dough that has less than 50% potato – yum. The potato part of the name was dropped. Meanwhile, in the UK P&G argued that Pringles were actually cakes and therefore not liable for VAT. After initially winning, the HMRC had the decision reversed on appeal. P&G has made great use of the iconic can for promotional purposes over the years, including producing add-ons that transform it into speakers and karaoke mics. Hackers have similarly
transformed the tube into all manner of devices. But probably the most innovative use of a Pringles can goes to the man who invented the chips and its packaging, Dr Frederic Baur. On passing away in 2008, his ashes were interred in a Pringles pack – Original flavour of course
1.1 Other chip brands such as Simba and Lays come in bags, however, Pringle changed their approach due to breakage. In your opinion, do you think this was necessary? Justify your stance by discussing at least 3 key points. You can draw on your experience as a customer, the case study as well as your knowledge of the content.
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