FNB SABMILLER CONSIDER THE 3 ORGANISATIONS AND IDENTIFY WHICH ONE OF THE POTERS GENERIC STRATEGIES YOU THINK YOU THINK THEY USE TO ACHIEVE THERE GOALS
UNISA
FNB
SABMILLER
CONSIDER THE 3 ORGANISATIONS AND IDENTIFY WHICH ONE OF THE POTERS GENERIC STRATEGIES YOU THINK YOU THINK THEY USE TO ACHIEVE THERE GOALS
Porter called the generic strategies
"Cost Leadership"
"Differentiation"
"Focus"
1. SABMILLER:
This organization is a largest manufactured and multinational beer company. It is a world largest beer selling products . why they are largest selling company because product are best as competitors product . porters generics strategy are used by this company is cost leadership strategy this can define that what ever the products are selling by the company in the market are giving healthy competitions to competitor and become market leader. The price which are provided by the company are less than the competitors prices, all product have same price but the product line of the company is also large as per the segments such as premium brand, middle level brands , etc. the prices levels are different but all in different segments have good pricing strategy which can company makes unique value in the market. So the major reason behind the pricing low compare to the competitors the company cost always control that means they always focus on the manufactured cost at level with maximum better quality maintain. A low-cost base (labor, materials, facilities), and a way of sustainably cutting costs below those of other competitors. Access to the capital needed to invest in technology that will bring costs down. Very efficient logistics these are some strategy to focus the areas to reduces the cost and giving healthy competitions in the market.
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