..and as rosy time passed, Rosy realized that all her efforts to start a successful online business went in vein and was not enough; hence she started questioning herself "what went wrong?" Rosy discovered that since she is in the service sector, she had to focus on satisfying the customer, his/her needs and wants, in other words, she needed to shift her attention from solely focusing o her services offered online to her customers and try to create a bond with them. You are now in a position to lecture Rosy about " customer relationship management" using theories and backing them with examples and succes stories(via secondary data) a) start with differentiating between mas marketing and relationship marketing and state which of these two should Rosy adopt(always use and reference seconda data when answering your question) b) what are the three pillars of relations marketing?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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.and as rosy time passed, Rosy realized
that all her efforts to start a successful
online business went in vein and was not
enough; hence she started questioning
herself "what went wrong?"
Rosy discovered that since she is in the
service sector, she had to focus on
satisfying the customer, his/her needs
and wants, in other words, she needed to
shift her attention from solely focusing on
her services offered online to her
customers and try to create a bond with
them.
You are now in a position to lecture Rosy
about " customer relationship
II
management" using theories and backing
them with examples and succes
stories(via secondary data)
a) start with differentiating between mass
marketing and relationship marketing and
state which of these two should Rosy
adopt(always use and reference secondar
data when answering your question)
b) what are the three pillars of relations
marketing?
Transcribed Image Text:.and as rosy time passed, Rosy realized that all her efforts to start a successful online business went in vein and was not enough; hence she started questioning herself "what went wrong?" Rosy discovered that since she is in the service sector, she had to focus on satisfying the customer, his/her needs and wants, in other words, she needed to shift her attention from solely focusing on her services offered online to her customers and try to create a bond with them. You are now in a position to lecture Rosy about " customer relationship II management" using theories and backing them with examples and succes stories(via secondary data) a) start with differentiating between mass marketing and relationship marketing and state which of these two should Rosy adopt(always use and reference secondar data when answering your question) b) what are the three pillars of relations marketing?
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