. It is entirely impossible that an opportunity is out in the environment for the entrepreneurs to recognize or discover. True False

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

1. It is entirely impossible that an opportunity is out in the environment for the entrepreneurs to recognize or discover.

True

False

2. Examples of impulse goods and services include stopping at a car wash on the way home, or buying a pack of gum while standing in the checkout line.

True

False

3. Market research shall help you to fit the product to the needs and wants of the customers.

True

False

4. Opportunities may sprout within an individual.

True

False

5. When innovating, an entrepreneur should stop getting ideas to the market.

True

False

6. Emergency goods are purchased after careful reflection on whether they are really needed.

True

False

7. A product idea is an idea for a possible product a company can offer the market, while a product concept is a detailed version of the idea stated in meaningful consumer terms.

True

False

8. One of the reasons for undergoing product development is to offer something new and keep up with the latest fashion trend.

True

False

9. An example of a business opportunity’s weakness is shortage of raw materials.

True

False

10. Successful creations do not require investigation and information gathering.

True

False

11. An ’invention’ is accomplished only with the first commercial transaction involving the new product, process, system or device.

True

False

12. A critical element of opportunity recognition is assessing to what extent an opportunity is viable in the marketplace.

True

False

13. Creative people always exhibit a strong need for group approval.

True

False

14. Financial, legal, and medical services constitute specialty services.

True

False

15. Entrepreneurial creativity excludes a climate that open channels of communication among all business members.

True

False

 

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Business reports
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning