Answered: ). (a) What is the earliest time that…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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A business is launching a new product. The launch will require a number of related activities as follows - hire a sales manager (5 weeks), require the sales manager to recruit sales people (4 weeks), train the sales people (7 weeks), select an advertising agency (2 weeks), plan an advertising campaign with the agency (4 weeks), conduct the advertising campaign (10 weeks), design the packaging of the product (4 weeks), set up packing operation (12 weeks), pack enough products for the launch stock (8 weeks), order the launch quantity of products from the manufacturer (13 weeks), select distributors for the product (9 weeks), take initial orders from the distributors (3 weeks), dispatch the initial orders to the distributors (2 weeks). (a) What is the earliest time that the new product can be introduced to the market? (b) If the company hire trained salesmen who do not need further training, could the product be itroduced 7 weeks earlier? (c) How long could one delay selecting the advertising agency? (d) If the sales manager cannot be hired for 3 weeks, how will that affect the total project? (e) If the whole project launch operation is to be completed as rapidly as possible, what activities must have been completed by the end of week 16?

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