In the problem above, if the sales manager cannot be hired for 3 weeks, how will that affect the total project? (TO BE SOLVED) In the previous problem, if the whole project launch operation is to be completed as rapidly as possible, what activities must be completed by the end of week 16? (TO BE SOLVED)

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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A business is launching a new product. The launch will require a number of related activities as follows – hire a sales manager (5 weeks), require the sales manager to recruit salespeople (4 weeks), train the salespeople (7 weeks), select an advertising agency (2 weeks), plan an advertising campaign with the agency (4 weeks), conduct the advertising campaign (10 weeks), design the packaging of the product (4 weeks), set up packing operation (12 weeks), pack enough products for the launch stock (8 weeks), order the launch quantity of products from the manufacturer (13 weeks), select distributors for the product (9 weeks), take initial orders from the distributors (3 weeks), dispatch the initial orders to the distributors (2 weeks).

  1. What is the earliest time that the new product can be introduced to the market? 
  2. If the company hire trained salespeople who do not need further training, could the product be introduced 7 weeks earlier? 
  3. How long could one delay selecting the advertising agency? 
  4. In the problem above, if the sales manager cannot be hired for 3 weeks, how will that affect the total project? (TO BE SOLVED)
  5. In the previous problem, if the whole project launch operation is to be completed as rapidly as possible, what activities must be completed by the end of week 16? (TO BE SOLVED)

 

 

A, B & C Solution

(a) The earliest time is 57 weeks to launch the new product in the market, as just select the maximum week time in the simultaneously going on tasks in order to launch the product.

(b) if the company hires the already trained salespeople then the product will be 3 weeks earlier not 7 weeks as the simultaneous tasks of the selecting the ad company and designing the packaging would still be there so,  (7−4)7-4 weeks results to be 3 weeks.

(c) Selecting the advertising agency could be delayed upto 7 weeks as it could go simultaneously with the training of new hired sales people.

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