A group of employees at Spruce Paper Company recently finished a major project that involved multiple departments, from creative to distribution. The goal of the project was to develop a new line of holiday card.  Nimish  Nimish collaborates on the project remotely from India. As a Senior Associate with the marketing team, he wears multiple hats. Some of his duties include creating marketing materials and implementing Rita’s notes. He is also the team’s best resource for technical support. He has been employed by Spruce Paper Company for five years. He and Rita worked together at the corporate offices when he lived stateside. Team members have complained to Rita that they have trouble understanding Nimish on conference calls because of his accent, and they are frustrated that he’s based in India and never makes any in-person appearances. Rita defends Nimish’s contributions and uses the opportunity as a teachable moment to explain the importance of diversity in the workplace to her team, citing the value of Nimish’s unique perspective. Nimish tries to address the team’s concerns by reaching out to every member to figure out how to best accommodate their various tech needs and comfort levels with preferred methods of communication. He introduces the team to new an instant-messaging application that makes it easier to keep in contact and share quick ideas.   1)What is Nimish’s status, the position he holds within the group, and what is his role, the behaviors expected of someone with his status? Role: Status: 2) How did Nimish’s status or role impact how he engaged and collaborated with others to complete the project? 3) Which type of relationship-building strategy did Nimish demonstrate?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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A group of employees at Spruce Paper Company recently finished a major project that involved multiple departments, from creative to distribution. The goal of the project was to develop a new line of holiday card. 

Nimish 

Nimish collaborates on the project remotely from India. As a Senior Associate with the marketing team, he wears multiple hats. Some of his duties include creating marketing materials and implementing Rita’s notes. He is also the team’s best resource for technical support. He has been employed by Spruce Paper Company for five years. He and Rita worked together at the corporate offices when he lived stateside.

Team members have complained to Rita that they have trouble understanding Nimish on conference calls because of his accent, and they are frustrated that he’s based in India and never makes any in-person appearances. Rita defends Nimish’s contributions and uses the opportunity as a teachable moment to explain the importance of diversity in the workplace to her team, citing the value of Nimish’s unique perspective.

Nimish tries to address the team’s concerns by reaching out to every member to figure out how to best accommodate their various tech needs and comfort levels with preferred methods of communication. He introduces the team to new an instant-messaging application that makes it easier to keep in contact and share quick ideas.

 

1)What is Nimish’s status, the position he holds within the group, and what is his role, the behaviors expected of someone with his status?

Role:

Status:

2) How did Nimish’s status or role impact how he engaged and collaborated with others to complete the project?

3) Which type of relationship-building strategy did Nimish demonstrate? 

 

 

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