to a recent IBM research of 585 mobile app developers and managers, just one-third of mobile development projects were under budget, on schedule, and achieved their objectives. What are the dangers for businesses like FIMC that create and release mobile applications so quickly

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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According to a recent IBM research of 585 mobile app developers and managers, just one-third of mobile development projects were under budget, on schedule, and achieved their objectives. What are the dangers for businesses like FIMC that create and release mobile applications so quickly?

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