Google appears to have learnt a few lessons from other innovative organizations, such as 3M. Technical employees are expected to spend 20% of their time on projects other than their core job, and similarly managers are required to spend 20% of their time on projects outside the core business, and 10% to completely new products and business. This effort devoted to new, non core business is not evenly allocated weekly or monthly, but when possible or necessary. These are contractual obligations, reinforced by performance reviews and peer pressure, and integral to the 25 different measures of and targets for employees. Ideas progress through a formal qualification process, which include prototyping, pilots and test with actual users. The assessment of new ideas and projects is highly data driven and aggressively empirical, reflection the IT basis of the firm, and is based on rigorous experimentation within 300 employees user panels, segments of Google's 132 million users and trusted third parities. The approach is essentially evolutionary in the sense that many ideas are encouraged, most fail but some are successful, depending on the market response.In this way the company claims to generated around 100 new products each year, including hits such as G mail, Adsense and Google News. However, we need to be careful to untangle cause and effect, and determine how much of this is transferable to other companies and contexts. Google's success to date is predicated on dominating the global demand for search engine service through an unprecedented investment of technology infrastructure which estimated at over a million computers. The revenues generated in this way have allow it to hire the best, and to provide the space and motivation to innovate. Question : Examining the challenges and solution (recommendation )of the organization which does not have enough resources like google company but market demand force to comes up with innovative products and services very frequently.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
icon
Related questions
icon
Concept explainers
Topic Video
Question
100%

Google appears to have learnt a few lessons from other innovative organizations, such as 3M. Technical employees are expected to spend 20% of their time on projects other than their core job, and similarly managers are required to spend 20% of their time on projects outside the core business, and 10% to completely new products and business. This effort devoted to new, non core business is not evenly allocated weekly or monthly, but when possible or necessary. These are contractual obligations, reinforced by performance reviews and peer pressure, and integral to the 25 different measures of and targets for employees. Ideas progress through a formal qualification process, which include prototyping, pilots and test with actual users. The assessment of new ideas and projects is highly data driven and aggressively empirical, reflection the IT basis of the firm, and is based on rigorous experimentation within 300 employees user panels, segments of Google's 132 million users and trusted third parities. The approach is essentially evolutionary in the sense that many ideas are encouraged, most fail but some are successful, depending on the market response.In this way the company claims to generated around 100 new products each year, including hits such as G mail, Adsense and Google News. However, we need to be careful to untangle cause and effect, and determine how much of this is transferable to other companies and contexts. Google's success to date is predicated on dominating the global demand for search engine service through an unprecedented investment of technology infrastructure which estimated at over a million computers. The revenues generated in this way have allow it to hire the best, and to provide the space and motivation to innovate.

Question : Examining the challenges and solution (recommendation )of the organization which does not have enough resources like google company but market demand force to comes up with innovative products and services very frequently.

Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Knowledge Booster
Inventory management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Understanding Business
Understanding Business
Management
ISBN:
9781259929434
Author:
William Nickels
Publisher:
McGraw-Hill Education
Management (14th Edition)
Management (14th Edition)
Management
ISBN:
9780134527604
Author:
Stephen P. Robbins, Mary A. Coulter
Publisher:
PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract…
Spreadsheet Modeling & Decision Analysis: A Pract…
Management
ISBN:
9781305947412
Author:
Cliff Ragsdale
Publisher:
Cengage Learning
Management Information Systems: Managing The Digi…
Management Information Systems: Managing The Digi…
Management
ISBN:
9780135191798
Author:
Kenneth C. Laudon, Jane P. Laudon
Publisher:
PEARSON
Business Essentials (12th Edition) (What's New in…
Business Essentials (12th Edition) (What's New in…
Management
ISBN:
9780134728391
Author:
Ronald J. Ebert, Ricky W. Griffin
Publisher:
PEARSON
Fundamentals of Management (10th Edition)
Fundamentals of Management (10th Edition)
Management
ISBN:
9780134237473
Author:
Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:
PEARSON