4-3 Project One

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Southern New Hampshire University *

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PSY 260

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Psychology

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Dec 6, 2023

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1 Project One Tiffany White Southern New Hampshire University PSY 260: Statistical Applications for the Behavioral and Social Sciences Shanna Mitchell-Jones November 16, 2023

2 Project One Introduction: Describe the purpose of your memo and the plan to address the scenario in 1 to 3 sentences. The purpose of this memorandum is to present comprehensive data insights and graphical representations aimed at assisting non-profit organizations in effectively targeting diverse audience segments with empathy-driven strategies to enhance donation acquisition. This memo will outline audience segmentation, key empathy triggers, and actionable recommendations to optimize outreach efforts and foster deeper connections with potential donors. Conclusions: Describe your findings in an executive summary of 4 to 6 sentences. Include the following in your conclusions:  The main points you want to convey to your audience  Rationale for your points in the form of data summaries The analysis reveals a prevalent trend of empathy among respondents, with an average score of 4.04 out of 5. A significant portion consistently demonstrated high empathy levels, averaging between 4.5 and 5. Conversely, a smaller segment displayed lower empathy scores, typically ranging from 2.5 to 3. Targeting donation appeals toward the highly empathetic group could significantly enhance engagement by emphasizing emotional narratives and connections. For those with lower empathy scores, a more factual and tangible approach in soliciting donations might prove more effective. These findings underscore the potential for tailored strategies based on empathy levels to optimize donation campaigns, providing a robust foundation for nonprofits aiming to maximize their fundraising efforts. Discussion: Main Analysis: Describe the summary statistics and frequency distributions, taking into account the scale of measurement for your data. Refer to the graphs you created. Your main analysis section should be about 2 to 5 sentences. The summary statistics and frequency distributions depict a predominantly high empathy trend among respondents, with an average score of approximately 4.04 out of 5. Graphical representations illustrate a concentrated cluster of scores between 4 and 5, indicating a substantial portion of individuals possessing elevated empathy levels. Conversely, a smaller but notable segment displayed lower scores ranging from 1 to 3, highlighting variability in empathetic tendencies. These statistics, coupled with the graphical data, emphasize the bimodal distribution of empathy scores, indicating distinct clusters of high and low empathy among the surveyed population.The histogram (graph one) delineates the distribution of respondents across different socio-economic classes.

3 Class 2 emerges as the most prevalent category among the surveyed population, followed by Class 3 and subsequently by Class 1, with Class 4 representing the least frequent socio-economic category. This visual representation allows for a clear understanding of the distribution density within each class, providing insight into the demographic composition of respondents based on their socio-economic status.The bar chart depicted (graph two) showcases the frequency distribution of respondents based on their average scores for empathy. Notably, the highest frequency occurs in the category of 4.74 to 5, signifying a prevalent trend of higher empathy levels within this range among the surveyed individuals. The bar chart offers a succinct visualization of the prevalence of varying empathy levels, emphasizing the dominance of higher empathy scores among the respondents in this survey. Graph One: Create a graphical representation of the qualitative (nominal and often ordinal) data to support your main analysis. Ensure your graph meets the following criteria:  You include a narrative to introduce your graph into your memo.  Your graph is accurate and objective.  Your graph appropriately represents the data.  You use the appropriate type of graph for the data.  Your graph is labeled appropriately. Graph Two: Create a graphical representation of the quantitative (interval and/or ratio) data to support your main analysis. Ensure your graph meets the following criteria:

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4  You include a narrative to introduce your graph into your memo.  Your graph is accurate and objective.  Your graph appropriately represents the data.  You use the appropriate type of graph for the data.  Your graph is labeled appropriately. Recommendations: Describe the actions you believe your audience should take in 2 to 5 sentences. The recommendation is that efforts on engaging socio-economic classes 2 and 3 is where the focus should lie, due to their higher representation in the data. Creating community- centered empathy-building initiatives within these demographics could significantly impact our outreach. Additionally, directing fundraising endeavors and outreach activities towards individuals displaying higher empathy scores (between 4.74 to 5) seems promising. It's crucial to continuously evaluate and adapt our strategies to resonate with evolving empathy trends, ensuring our efforts align with fostering a more empathetic and involved donor base. Limitations: Describe the limitations of both your data and your summaries in 1 to 3 sentences. The limitations of our data revolve around the reliance on self-reported empathy measures, which can be subjective and may not fully capture individuals' actual empathetic behaviors. Additionally, our dataset's focus on a specific demographic limits

5 the generalizability of our findings to a broader population. The summaries, while offering valuable insights, may oversimplify the complex nature of empathy, as they rely solely on numerical quantifications without capturing nuanced qualitative aspects.

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