Buyer Behaviour My part 2023

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Royal Melbourne Institute of Technology *

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1050

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Psychology

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Oct 30, 2023

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General Conclusions: Gambling which previously was looked down upon is now the norm in many societal groups meaning in recent year the rate of gambling has increased (Tse, et al, 2012). When an individual decides to gamble to the extent of addiction it can affect them mentally. It can cause low self-esteem, stress, anxiety. This is because when an individual gambles it releases hormones such as dopamine which gives a feeling of pleasure and satisfaction (Mental Health Foundation, 2023). Therefore, when they continually gamble and experience anything other than a win it is likely for some individuals to turn to things like alcohol or illicit drugs to continue feeling that high of winning whilst gambling (Manning, et al, 2017). Not only does it mentally affect people it also has a negative effect financially on an individual which can once again be detrimental to an individual mental health (Latvala, Lintonen & Konu, 2019). Mental Health Foundation, 2023, Gambling and mental health , MHF website, accessed 24 December 2023, https://www.mentalhealth.org.uk/explore-mental-health/a-z- topics/gambling-and-mental-health#:~:text=Gambling%20can%20become%20an %20addiction,gives%20us%20an%20emotional%20reward Tse, S., Hong, S.I., Wang, C.W., & Cunningham-Williams, R.M., (2012). Gambling behavior and problems among older adults: a systematic review of empirical studies. Journals of Gerontology Series B: Psychological Sciences and Social Sciences, 67 (5), 639–652, doi:10.1093/geronb/gbs068. Lubman, D, Manning, V, Dowling, N, Rodda, S, Lee, S, Garde, E, Merkouris, S & Volberg, R 2017, Problem gambling in people seeking treatment for mental illness, Victorian Responsible Gambling Foundation, Melbourne. Latvala, T, Lintonen, T & Konu, A, 2019, ‘Public Health effects of gambling - Debate on a conceptual model’, BMC Public Health, https://doi.org/10.1186/s12889-019-7391-z . Limitations/Research Gaps Many of these studies do not include a wide age range, meaning that most studies are based on older generations or the younger generation not for people who fit in between those ages, therefore further research can be done on all age groups or generations (Rodda, 2020). Most of the data collected is qualitative which mean it is done through analysis or non-numerical data. This has its downsides as it can be difficult to truly analyse an individual when that individual knows they are being analysed for something in particular (Abbott & Volberg, 2007). It can lead to bias information and can be inaccurate if the individual is not being honest. Qualitative data is also subjective to each individual no two people are the same which means that it is harder to generalise date and results. Abbott, M. W. and Volberg, R. A. (2007) 'The Measurement of Adult Problem and Pathological Gambling' International Gambling Studies, 6(2), pp 175-200
Rodda, S. N. (2020) A Rapid Review and Research Gap Analysis: A 2020 update. NSW Government’s Responsible Gambling Fund: Sydney, Australia.
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