Elite's Smile
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Aziz Fatima Medical & Dental College, Faisalabad *
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985433
Subject
Political Science
Date
Nov 24, 2024
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docx
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14
Uploaded by afaq567
Introduction to Elite's Smile
Located in southern Saudi Arabia, Taif serves as the capital of the Mecca Province (Makkah).
Elite's Smile is the name of a popular local dental office. Taif, often known as the "City of
Roses" for its abundance of colourful blooms, was the birthplace of Elite's Smile in 1998, thanks
to the dedication and expertise of dentist Dr. Abdulhadi. He went into business for himself as a
dentist so that he could set his own hours and provide excellent care to the people in his
community. Dr. Abdulhadi felt constrained by his government job and wanted to leave in order to
establish a practice that put patients first and made use of state-of-the-art dental technology.
Key Characteristics and Updates
When it comes to dental care, Elite's Smile is well-known for its comprehensive menu designed
to meet the demands of a diverse patient population. From the most basic (extractions, fillings,
and bonding) to the most advanced (implants, laser treatments, and minimally invasive oral
surgery), we provide it everything in the realm of dental care. These treatments cover the whole
spectrum of dentistry, from orthodontics to periodontics to prosthodontics to endodontics to
paediatric dentistry. According to a poll taken by Elite's Smile clients in 2018, endodontics (the
investigation and treatment of dental pulp and tissues around the roots of teeth) is the service that
patients value the most. The clinic was picked because the patients have faith in their abilities to
carry out complex dental surgeries.
Establishment and Founding Motivation
Dr. Abdulhadi's life changed drastically when he opened Elite's Smile, his own private dental
practice. In 1998, he opened a clinic so that he could practice medicine more effectively and
provide his full attention to his patients. Dr. Abdulhadi quit his government position so he could
provide his people access to the most modern dental care free from political interference.
Because he is an enterprising dentist dedicated to bettering the dental health of his community,
he founded the firm.
Mission and Core Values
Elite's Smile strives for perfection in every facet of patient treatment. The primary goal of the
clinic is to ensure that all patients leave with the best possible dental health and to do so in an
environment of trust and respect. The health of the patients is the clinic's top concern, and this
concern drives all of its decisions. The clinic's commitment to its employees and patients is
reflected in its guiding principles. The patients are cared for with compassion and their
requirements are given first priority. Elite's Smile uses rigorous infection control procedures
since the health and safety of its patients is of the utmost importance. The clinic has fostered an
atmosphere of trust and cooperation by treating its employees with respect and decency.
Elite's Smile is committed to a never-ending quest for wisdom and advancement in order to
realize its objectives. The facility uses cutting-edge equipment for preventing infections and
providing cutting-edge dental care. The dentists at Elite's Smile provide excellent service with a
human touch, which benefits both the patients and the clinic as a whole. Elite's Smile, Dr.
Abdulhadi's dental clinic in Taif, Saudi Arabia, has been open since 1998. The clinic's primary
objective is to provide high-quality dental care in a warm and welcoming setting. Elite's Smile
provides a wide variety of dental services, however endodontic care is the most sought after. The
clinic will continue to uphold its initial goal of delivering top-notch care with a patient-first
mentality. Dr. Abdulhadi's dedication to his profession and concern for his patients have made
Elite's Smile the premier dental clinic in the area.
Competitive Advantages and Challenges
The fact that a dentist runs Elite's Smile gives it an edge over other businesses in the industry.
Abdulhadi, M.D. The clinic distinguishes apart from others in the area since it is not operated by
individuals who lack dental expertise. Dr. Abdulhadi's daily engagement in the clinic's operations
allows him to better understand his patients' requirements and make educated judgments about
the clinic's services and treatments.
The dentists of Elite's Smile are well regarded in the community. Here, patients may be certain
that they will get top-notch treatment from competent medical experts. The clinic's investment in
cutting-edge dental technology guarantees its patients the latest and most effective treatment
choices and raises the bar for the industry as a whole. Being smack dab in the centre of town
gives Elite's Smile a huge leg up on the competition. Because to its proximity to patients, the
clinic is often visited. Patients will remember the pleasant atmosphere and be motivated to return
because of it.
Elite's Smile places a high priority on infection control measures to limit the spread of disease
and protect its patients. Patients should rest easier knowing the clinic makes an effort to keep the
space clean and hygienic at all times.
Challenges
Since several new dental practices have opened in recent years, Elite's Smile faces stiff
competition. As the number of dental clinics in Taif increases, Elite's Smile is having a harder
time keeping and attracting new clientele. Elite's Smile has had a hard time drawing in and
keeping customers as a result of rising competition and altering market conditions. since of this
difficulty, dentists' time is being underutilized since fewer patients than planned are consistently
scheduling appointments.
Due to a drop in clientele, Elite's Smile has seen its revenue fall short of projections. This creates
monetary difficulties and limits the clinic's ability to make necessary investments in growth and
betterment. Elite's Smile has seen a concerning trend: new patients are not being retained. New
patients are always welcome, but the clinic has a hard time holding on to them. Possible warning
signs indicate subpar care or negative effects on the patient's experience.
exclusive's Smile struggles to live up to the high expectations of its exclusive clients. Modern
dental patients may soon have more personalized, productive, and joyful visits to the dentist.
Unmet expectations may lead to patient unhappiness and reduced loyalty.
Neither the front desk employees nor the dentists at Elite's Smile were rated well by all poll
respondents. Patients had bad impressions of the clinic because of the staff's unfriendliness, lack
of knowledge, poor communication, and lack of response. A scheduling issue may exist if
patients have a hard time obtaining a convenient appointment time. Poor dental instrument
hygiene reveals policy inadequacies in the area of infection prevention.
Those who had a bad time at Elite's Smile were less inclined to provide the business's name
recognition. A dental practice's expansion may be stunted if prospective new patients heard
negative things about the business and decided not to make an appointment.
Strategies for Improvement and Future Outlook
Elite's Smile has to dig deeper to find out why new patients aren't coming back for follow-up
care. The clinic will be better able to adopt targeted enhancements to encourage patient retention
if it has a firm grasp on the reasons.
If they wish to increase patient satisfaction, clinic personnel should aim to either meet or surpass
patients' expectations. Wait times might be decreased by investing in employee training,
enhancing lines of communication, and simplifying procedures. Elite's Smile, a somewhat
unassuming dental practice, has to ramp up its marketing efforts if it ever hopes to reclaim the
clientele it formerly had. The practice has to highlight its competitive advantages, the great care
its patients have gotten, and their good experiences in order to attract new patients and keep them
as clients. Elite's Smile, a dental clinic in Taif, Saudi Arabia, is highly appreciated by locals
because of the various advantages it offers over its competitors. However, it confronts obstacles
in a competitive sector, such as rising competition, problems keeping patients, and low earnings.
Elite's Smile may strengthen its position as a premier provider of dental services in the area if its
management takes the time to address these concerns, develops methods to satisfy patients'
expectations, and makes the most of the company's marketing prowess.
What is the basic innovation purpose (mission, vision, values, strategic goals) of the
company and how credible they are?
Dr. Abdulhadi, a devoted and skilled dentist, opened Elite's Smile, a prominent dental clinic in
Taif, Saudi Arabia, in 1998. The clinic's specific aims are grounded in the larger organization's
purpose, vision, values, and goals. This study's overarching purpose is to ascertain, via analysis
of Elite's Smile's procedures and patient results, whether or not the clinic has achieved its new
aims.
Mission
Elite's Smile has made it its mission to "commit to excellence in all our services to our patients,"
with the overarching goal of assisting patients in achieving their optimal oral health in a setting
characterized by trust and mutual respect. The mission statement emphasizes on patients' general
well-being via excellent dental treatment.
The clinic's constant dedication to its patients is evidence that it is fulfilling its declared purpose.
Dr. Abdulhadi wanted to do more for his local community, so he opened his own private clinic.
Elite's Smile is updating its infrastructure, using cutting-edge technology, and staffing up with
skilled dentists in order to provide better dental treatment for its patients. The patient-cantered
approach benefits from a greater focus on trust and respect between doctors and their patients.
Vision
In order to apply innovative dental and hygienic procedures, Elite's Smile plans to establish a
business. Dr. Abdulhadi's drive to provide his patients with state-of-the-art dental care is
indicative of his enterprising nature. The clinic's goal is to improve the health and happiness of
each and every one of its volunteers.
In light of the clinic's actual practices, the vision makes sense. When it comes to dental care,
Elite's Smile has always prioritized cutting-edge technology and meticulous sterilization
procedures. Dr. Abdulhadi's business energy and commitment to quality have helped his clinic
become known for its team of highly trained dentists and cutting-edge equipment.
Values
According to its core values, Elite's Smile is dedicated to both clients and employees alike.
Caring for patients with empathy and respect, putting patient safety first, and building trust as a
foundation for all collaborations are essential ideas. The confidence shown in the clinic by
patients and their loved ones is deeply valued.
Trust in Elite's Smile is warranted since the clinic's stated ideals are consistent with both its
actual practices and the feedback it gets from patients. The clinic's dedication to cutting-edge
infection prevention measures is indicative of its care for its patients. Perhaps the dentist's and
receptionist's interactions with patients should better represent the clinic's values of kindness,
compassion, and trust. The clinic's commitment to its ideals is shown by its openness to this kind
of criticism and its efforts to address it.
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Strategic Goals
Only state-of-the-art dentistry and sterilization equipment is used here at Elite's Smile. Each
patient receives individualized attention and treatment plans at the dental clinic. Improving the
health of the clinic's personnel and patients is one of the clinic's primary goals.
The strategic objectives set by Elite's Smile are genuine since they reflect the company's overall
purpose. The clinic's use of cutting-edge diagnostic and treatment techniques reflects its
dedication to providing care that is both state-of-the-art and patient-cantered. However, without
concrete strategies to achieve these ideals, the clinic will continue to struggle with low patient
interest and staff shortages.
By incorporating its mission, vision, values, and strategic objectives into its unique purpose,
Elite's Smile demonstrates its dedication to delivering exceptional dental treatment to patients.
The clinic's dedication to stringent infection control measures, its ownership by a working
dentist, and its track record of hiring highly skilled dentists and using state-of-the-art technology
all lend credence to the novel mission. The clinic struggles with patient retention, escalating
consumer expectations, and ensuring that the patient experience is consistent with the clinic's
values. Implementing techniques that exceed consumer expectations, identifying the reasons why
customers are unable to return, and correcting difficulties with their patients' experiences might
help Elite's Smile better achieve its intended objective. Elite's Smile can sustain its success in the
highly competitive dentistry sector by listening to consumer feedback and making genuine
efforts to implement changes in response to customer concerns.
What are the key environmental drivers for change at the macro-environmental, industry
and competitor levels?
Variables in the external environment may have an effect on a company's choices and actions.
Because of these factors, businesses must constantly evolve to remain competitive. The dental
practice Elite's Smile in Taif, Saudi Arabia, faces competition from a number of different
sources, including macroeconomic factors, industry trends, and individual businesses.
Macro-Environmental Drivers for Change
The need for dental treatment is very sensitive to economic conditions. Consumers' desire to
spend money on luxuries like dental care may be dampened during recessions and economic
downturns. Elite's Smile's patient volume might be affected by changes in healthcare and
insurance policies that reduce the cost and accessibility of dental treatment.
Examples of cultural influences that might influence demand for dental treatments include
changes in lifestyle and public attitudes on the significance of oral health. More individuals may
seek out cosmetic dental procedures like teeth whitening and orthodontics as they become aware
of the importance of excellent oral hygiene and aesthetic dentistry. The clinic should be able to
accommodate a wide range of patients because of the potential influence of cultural norms and
personal preferences on patients' expectations.
Elite's Smile must consider the pros and cons of the constantly developing dental technology.
Dental practices that invest in cutting-edge tools and digital technology may see improved
treatment outcomes, higher patient satisfaction rates, and streamlined operations. However,
substantial investments may be required to stay up with technology changes, such as ongoing
training for staff.
Healthcare regulations and licensing requirements are examples of the regulatory and legal
environment that may have an impact on clinic operations and compliance. There might be
unanticipated effects for dental treatment accessibility, reimbursement rates, and price structures
if current healthcare laws and regulations were changed. Keeping the clinic in the good graces of
the law and out of the courtroom is a top priority.
Industry-Level Drivers for Change
Competition among Taif's dental practices has heated up as the city's dentistry business has
grown. There may be more pricing competition and higher patient retention rates if there are
more clinics in the area. Elite's Smile has to set itself apart from other dental offices by
emphasizing its many strengths, such as the fact that it is owned by a dentist, employs highly
trained dentists, and adheres to rigorous infection control standards.
The dental care sector might be completely transformed by novel methods to patient education
and communication made feasible by technology developments. Dentist offices that can adapt to
changing patient needs and embrace new technology will do better in today's fiercely
competitive dental care market. Elite's Smile, in its pursuit to maintain its position at the
forefront of the industry, must always evaluate the potential of new technology.
Accessibility, individualization of treatment, and the availability of digital channels of
communication all play a role in the ever-shifting tastes and expectations of today's patients.
Patients may like digital appointment scheduling and consultations, or they may want a unified
experience across all touchpoints. It's possible that patient satisfaction and loyalty would rise if
these demands were realized.
Competitor-Level Drivers for Change
Competition from newly opened dental clinics in the area threatens Elite's Smile's market share
and patient volume. To get traction, some startups would go to extremes with their advertising or
pricing. Elite's Smile will do better in the marketplace if they are aware of the tactics and market
shares of their competitors.
Competitors supplying similar products and services are a problem for Elite's Smile. Potential
buyers might be scared away by urban legends, bad press, or major occurrences. Service
excellence, timely responses to patient feedback, and proactive management of the clinic's online
image are essential in the face of such threats.
Elite's Smile is impacted by social, economic, and competitive shifts. The clinic's
macroenvironment is affected by economic factors, social movements, technology development,
and regulatory changes. External concerns such as increasing competition, technological
disruptions, and changing consumer preferences have a significant impact on Taif's dentistry
practices. Elite's Smile's ability to compete in the market is significantly impacted by the
standing and quality of service provided by competing clinics. Elite's Smile has to stay ahead of
the competition by keeping a close eye on the market, embracing new technology, and putting
customer service at the top of their list of priorities. If Elite's Smile is nimble enough to adjust to
market trends and overcome hurdles as they emerge, it will remain competitive and continue to
deliver quality dental treatment to the people of Taif.
What are the distinctive capabilities (resources and competencies) within the company
bringing about a competitive advantage in the markets?
A company's ability to capitalize on its unique collection of resources and expertise may give it a
leg up in the industries in which it operates. In Taif, Saudi Arabia, you'll find Elite's Smile, a
dental clinic that stands out because to its superior facilities and staff. This investigation will
look into what has made Elite's Smile so popular among dental care consumers.
Valuable Resources
The exceptional dental professionals at Elite's Smile are a major strength of the practice. The
clinic's namesake and primary dentist, Dr. Abdulhadi, and his team take great pleasure in the
quality of their work. Patients who get excellent dental treatment report feeling healthier and
more fulfilled as a result.
Elite's Smile sets itself apart with cutting-edge dental technology. The clinic's cutting-edge dental
technology enables them to provide a full range of services. Patients are drawn to the clinic in
large part because of its cutting-edge technology and care.
One of the clinic's many advantages is its convenient location. The clinic has a major competitive
advantage in terms of patient foot traffic because to its convenient location. Every detail of the
room's design was chosen with the patient in mind.
Elite's Smile is well-known for providing exceptional dental care. The clinic has earned its
patients' trust by consistently exceeding their expectations for service and treatment. This well-
known status is an intangible asset that brings in new and returning customers.
Core Competencies
Elite's Smile stands out among dental clinics because of the individualized attention given to
each patient. The clinic's staff is committed to treating each patient with the highest dignity and
respect and providing them with the best possible care. The clinic's friendly and dependable
atmosphere stems from the staff's genuine interest in their patients' well-being.
When it comes to maintaining high levels of infection control, no one knows more than Elite's
Smile. The clinic's dedication to its patients' health and well-being is well appreciated by those
who visit there. The clinic obtains trust from its patients and stands out from rivals that don't
provide the same level of cleanliness and safety.
Elite's Smile's dedication to research and development is one of the company's strongest points.
The staff at this clinic is committed to giving excellent care, therefore they maintain their
knowledge of dental hygiene and infection prevention by attending frequent training sessions.
The dentists are committed to continuous education, which keeps their office on the cutting edge
of dental technology.
Elite's Smile is proof of well-managed administration because of how smoothly operations are
performed. With streamlined procedures for everything from making appointments to delivering
treatments, the facility runs smoothly and patients seldom have to wait. Patients seeking dental
care have a preference for the clinic because of its welcoming environment and smooth
operations.
Competitive Advantage
Because to its superior resources and well-trained staff, Elite's Smile is far ahead of its dental
industry rivals.
When compared to other clinics, Elite's Smile stands out because to its superior personnel,
cutting-edge technology, and stringent infection control measures. Patients in need of expert and
compassionate dental care flock to the clinic because of its great reputation for offering top-notch
service.
The clinic's dedication to its patients' well-being and confidence in it has undoubtedly increased
its number of regulars. Those who have used Elite's Smile and been satisfied are more inclined to
suggest it to their loved ones.
When compared to other dental clinics, Elite's Smile distinguishes out due to its dedication to
training and the usage of cutting-edge technology. The clinic's convenient location and chic
decor are major selling points for those searching for a relaxing dental visit.
The unique combination of Elite's Smile's large assets and core expertise gives the firm a leg up
on the competition. We're different because of our exceptional dentists, state-of-the-art
equipment, and flawless reputation. Personalization, strict infection control, and effective
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operations may increase patient happiness and loyalty. Elite's Smile is able to keep up its
reputation as a cutting-edge dental practice because its staff is committed to continuous
education and it uses cutting-edge equipment. Elite's Smile in Taif, Saudi Arabia stands out and
attracts new customers because to their high-quality dental services. Having access to these vital
tools and information has been important in the clinic's growth and success, making it widely
recognized as the best dental clinic in the area.
Which businesses should be included in the business portfolio (identification of Strategic
Business Areas or Units) ? The collection of a company's different lines of business. Diversified revenue sources allow a
company to weather market fluctuations, fuel expansion, and mitigate risk. Elite's Smile, a dental
clinic in Taif, Saudi Arabia, might do well to diversify into other areas of business. This study
will help us determine which potential clients represent the greatest fit for Elite's Smile.
Preventative and urgent dental treatment are the main specialties of Elite's Smile. Preventive
dental care includes regular checkups and cleanings. The dentists and other staff members at the
clinic take great satisfaction in the quality of treatment they provide their patients. Elite's Smile
serves the community by providing excellent general dentistry to individuals, families, and the
general public.
Elite's Smile needs to dedicate resources to developing its specialty dentistry services. Dental
implants, laser therapy, orthodontics, periodontics, prosthodontics, endodontics, and pedodontics
are just few of the many dental subspecialties that would fall within this SBU's purview. Since
Elite's Smile is well-known for employing highly experienced doctors and using cutting-edge
dental technology, it is in a prime position to provide these specialist treatments. Providing a
variety of services will increase the clinic's competitiveness and appeal to patients.
More and more individuals are seeing cosmetic dentists to boost their confidence. Elite's Smile is
thinking of setting up a division dedicated only to serving customers who are interested in
cosmetic dental procedures including tooth bleaching, porcelain veneers, and complete smile
makeovers. The clinic's design and level of service are perfect for the neighborhood. Elite's
Smile has expanded its customer base and bottom line by capitalizing on the boom in demand for
cosmetic dentistry.
Elite's Smile is thinking of starting a new SBU focused on digital dental solutions to stay up with
the rapidly developing dentistry sector. Services like intraoral scanning, CAD/CAM for dental
restorations, and digital smile design would fall under this category. One of the reasons the SBU
has been so successful is the clinic’s dedication to its patients’ continuous education and
technical advancement. Elite's Smile may differentiate itself as a forward-thinking facility
because of the advanced digital dental treatments it provides.
Elite's Smile is thinking of expanding into the sale of dental care goods including toothbrushes,
toothpaste, mouthwashes, and dental floss in order to increase earnings and provide better
service to its consumers. The clinic's well-known name and the faith its patients have in it should
ensure strong demand for these items, which will increase clinic loyalty and bring in some extra
cash.
The dedication to learning at Elite's Smile makes the creation of a new SBU focused on dental
education for dentists, hygienists, and assistants a real option. By taking the effort to educate the
public about the dentistry sector, the clinic may increase its reputation and attract new patients.
In order to take advantage of growth opportunities, mitigate risk, and ensure the company's
future success, Elite's Smile needs a diversified portfolio of enterprises. General dentistry and
specialty care are two of the clinic's specialties, and they are reflected in the services provided.
By branching out into cosmetic dentistry, digital dental solutions, dental health products, and
dental education, the clinic has the potential to boost its income diversity and competitiveness.
Focusing on and excelling in these five areas of business will help Elite's Smile attract and retain
more customers, solidify its status as Taif's most complete and forward-thinking dental clinic,
and increase its market share. Elite's Smile can maintain a profitable and diverse company
portfolio by constantly monitoring market trends and patient preferences.
What business strategy or innovation model should be used in the selected business area
(you can choose one business area for a deeper analysis)?
The dental practice Elite's Smile in Taif, Saudi Arabia, has seen many dynamic fields in which to
invest for future growth. The Specialty Business Unit for Dental Health Products has a
tantalizing prospect for expanding both income and patronage. This report will examine Elite's
Smile and then offer a commercial strategy and innovation model for the Dental Health Products
SBU to use moving forward.
Elite's Smile has to differentiate themselves from other companies in the Dental Health Products
SBU by releasing an innovative and desirable new product or service. Elite's Smile is able to
command a premium for its range of specialized dental care products and foster a devoted
customer base because to the dedication of its core clientele.
Elite's Smile needs to create cutting-edge new oral health solutions. Options such as enhanced
bristle technology on toothbrushes and mouthwashes made from natural ingredients are available
for those concerned about plaque buildup. Elite's Smile maintains its competitive edge in the
market by consistently introducing novel offers and items.
Any efforts to differentiate the dental items from the competition should prioritize on their
positive effects on oral health. Clinical data, doctor endorsements, and individualized treatment
plans put Elite's Smile in a strong position to promote its solutions to consumers concerned about
their oral health. Patients will have more faith in the products and be more likely to make
educated purchases if they are given correct information about how the goods might improve
their oral health.
Sometimes, a product's ability to stand out from the competition may hinge on how effectively it
is packed and marketed. Elite's Smile has to devote money on packaging that is both appealing
and informative if it wants to maintain its status as a premier dental clinic. Consumers are more
likely to remember the name of the dental clinic and its goods if the clinic has a strong brand.
Elite's Smile recognizes that interacting with and informing its customer base about the value of
its dental solutions is a crucial aspect of its competitive strategy. This objective is supported via
the clinic's website, social media accounts, and printed materials. Customer loyalty may be
increased by informing customers of the value of regular dental treatment and the possible health
advantages of the dental products supplied by the company.
Design Thinking is a human-centered approach to problem-solving and product-development
that stresses empathy, creativity, and iterative prototyping, and it should be used by Elite's Smile
as a foundation for innovation inside the Dental Health Products SBU.
The first phase of Design Thinking is to put yourself in the shoes of your potential customers and
consider what it is they really want from a product or service like the one you're designing.
Elite's Smile needs to perform in-depth surveys of their clientele to learn about their worries
about oral health, their preferred dental goods, and their discontent with the current market.
Researchers can do a better job of meeting patients' needs when it comes to oral health if they
take into account individuals' viewpoints.
Elite's Smile should identify the issue or opportunity it intends to solve with its dental solutions
based on the information obtained during the empathy phase. It might mean making items that
address widespread problems with oral health or satisfying consumers' need for goods made with
just natural materials.
Dentists, product designers, and entrepreneurs should all get together and talk about Elite's
Smile. The hope is that by getting people together and stimulating discussion, new approaches to
better oral health will emerge. Possible remedies should be based on both the clinic's approach
and the issue at hand.
Making a prototype of a dental product allows you to try it out and gather feedback from
prospective buyers. Prototypes of Elite's Smile's most promising product ideas should be
subjected to limited user testing. Through iterative prototyping, the clinic may be able to provide
treatments that are more in tune with patients' actual need.
The last step of the Design Thinking approach involves putting the updated dental equipment
through patient testing. The results of the beta test will be utilized to refine the final version of
the software. The success of the new dental goods depends on the successful implementation of a
well-planned marketing and launch strategy.
By highlighting the product's positive effects on dental health, funding its packaging and
branding, and educating customers, Elite's Smile is able to set itself apart from competing dental
practices by developing innovative technologies and procedures for its Dental Health Products
SBU.
Elite's Smile can use the Design Thinking framework for innovation within the Dental Health
Products SBU by empathizing with patients' needs, identifying specific problem areas,
generating new ideas, developing, testing, and adopting improved dental goods based on real-
world feedback.
Elite's Smile may gain market leadership by employing a differentiation strategy and the Design
Thinking innovation approach to provide oral health solutions that are uniquely suited to the
requirements of individual patients.
Evaluate the suitability, acceptability and feasibility of the suggested business strategy for
innovation.
In order to stand apart from other dental practices, Elite's Smile's business plan calls for the
development of innovative dental goods. It is recommended that product development and
enhancement activities be driven by the Design Thinking innovation paradigm. The purpose of
this research is to ascertain whether or whether this business approach is appropriate, acceptable,
and feasible, and what effect it will have on Elite's Smile.
Business plans that don't account for the company's objectives, available resources, or external
environment are doomed to fail. Let's evaluate how feasible Elite's Smile's proposed business
strategy is: it's in keeping with the firm's stated objectives of increasing both its service offerings
and its income sources. To capitalize on the faith its patients have put in it and attract new
patients in need of dental care, the clinic might launch a Dental Health Products SBU. Elite's
Smile has the tools it needs to create and promote oral health solutions thanks to its access to
qualified dental experts, established brand name, and customer-first approach. The clinic's focus
on continuous education and cutting-edge technology is consistent with the Design Thinking
model of disruptive innovation that is now in vogue.
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The rising interest in dental health among patients presents excellent prospects for the dental
health products industry. Elite's Smile is able to attract clients that value high-quality, evidence-
based dental treatment because they have adopted a strategy of differentiation.
In this context, "acceptability" refers to the stakeholders' degree of enthusiasm for and openness
to the proposed business plan. Elite's Smile relies on four main groups of customers: patients,
dentists, staff, and investors. Let's see whether the suggested approach really works:
If people's oral health improves as a result of using the dental health products, they are more
likely to continue using them. If the dental products offered by Elite's Smile are up to par,
patients who have faith in the clinic as a whole may be more likely to make purchases there.
If Elite's Smile dentists are part of the idea's creation process led by Design Thinking, they may
be on board. They will feel more involved in the clinic's services if they have a hand in creating
clinically-effective dental items.
The staff's efforts, particularly those in sales and marketing, are crucial to the success of the plan.
Employee enthusiasm for marketing and selling oral health products may be increased by
including them in the creation of goods and providing them with access to appropriate training
and resources.
If the plan is in accordance with the clinic's development goals and reveals a sizable market
potential, investors may be receptive to it. By being open and honest about both their strengths
and faults, the Dental Health Products SBU may win over more investors.
When discussing business strategies, the term "feasibility" relates to how realistic and doable the
plan is. It determines whether or not the company has the means to put the plan into action. Let's
see how realistic the business plan is:
Products for oral health require funding for research, development, and marketing. Elite's Smile
has to undertake a cost-benefit analysis to make sure the investment is worthwhile. There has to
be enough money for the product's creation, packaging, marketing, and distribution.
The clinic's technical knowledge, which includes its research and development skills, is essential
to the creation of innovative dental goods. Elite's Smile might benefit from teaming up with
dental product manufacturers and educational institutions to use their combined experience.
In order to reach its intended audience, Elite's Smile needs a clear marketing and distribution
plan. It may acquire a marketing and distribution edge over competitors if it makes use of its
current customers and dental infrastructure.
Quality standards and safety certifications are part of the regulations that oral health products
must meet. For reasons of both legality and reputation, it is essential to ensure adherence to
applicable rules.
Elite's Smile needs to investigate how fierce the oral health product industry's rivalry really is. In
order to compete with established businesses, startups need to differentiate themselves from the
competition.
Based on the evidence presented here, it appears that Elite's Smile may be able to successfully
implement the innovation-focused business strategy at its Dental Health Products SBU. This
strategy is consistent with the clinic's goal of a diversified business portfolio and makes use of
the clinic's assets, such as its expertise, reputation, and patient base. Patients are more likely to
react favorably to the approach, and dentists may back the product development effort.
Customers and financiers may be persuaded to back the concept if it is broadly disseminated and
favorably welcomed.
The plan is brilliant, but the clinic has to figure out whether it has what it takes to develop and
market oral health products. Long-term success requires working inside the system and learning
about your rivals. Elite's Smile has the potential to become a market leader in oral health goods if
the proposed business plan and the Design Thinking innovation approach are implemented. To
ensure your company's continued success in this rapidly developing strategic sector, you will
need to routinely evaluate and adjust your approach.
Case questions
What is design thinking? How are design thinking interventions carried out? What should
a design thinking training cover? How may both small-and-medium enterprises (SMEs)
and large organizations use Design Thinking?
The success and replicability of the design-thinking intervention relied on a number of important
decisions made during the intervention design phase of the case study. It was initially decided
where the intervention would have the most impact. We picked Elite's Smile, a dental clinic in
Taif, Saudi Arabia, as our intervention site because it represents a real-world scenario where
design thinking techniques might be used to solve the clinic's unique problems. Because the
intervention took place in a real-world healthcare setting, students were better able to draw
parallels between their coursework and their patient interactions.
Second, the training cohort includes people with a wide variety of backgrounds and levels of
expertise. Numerous dentists, hygienists, supervisors, and salespeople from the dentistry industry
are named in the lawsuit. With so many different types of clinic workers present, we were able to
better grasp the difficulties encountered by each division and work together to develop solutions.
A major tenet of the intervention's design was the incorporation of diverse perspectives and
expertise into the problem-solving process. This allowed us to come up with solutions that were
original as well as comprehensive.
Finally, Elite's Smile, a SME dental practice, is the main topic of the case study. Notably, design
thinking was able to be successfully applied even in low-resource environments by including a
subject matter expert (SME) into the design of the intervention. When attempting to optimize
productivity with limited resources, small and medium-sized businesses (SMEs) face distinct
problems. The strategy's flexibility and applicability are shown by the case study's successful
implementation in a medium-sized dental practice.
Elite's Smile was an effective use of design thinking because of choices including employing a
clinic as the intervention site, enrolling a diverse group of trainees, and focusing particularly on a
subject matter expert (SME). In making these decisions, the clinic was able to take a more
situationally aware and team-based approach to problem solving, which in turn encouraged a
culture of creativity and collaboration there and provided useful lessons for implementing design
thinking in other small and medium-sized businesses.
Discuss the choices made in the intervention design in terms of intervention location,
training participants, and company size (i.e., an SME)
Since design thinking is a transformational and collaborative approach to problem-solving, we
anticipate changes in psychological and team characteristics as a result of the intervention in the
case study. The goal of the design thinking intervention at Elite's Smile was to promote an
environment where problem-solving is driven by a shared sense of inquiry, compassion, and
cooperation. Activities like as brainstorming and prototyping, as well as empathizing with
patients' experiences, were used to introduce participants to new ways of thinking about and
tackling challenges.
We expect improvements in a variety of psychological factors, including attitude, motivation,
and self-esteem, as a result of the intervention. It's more likely that people will leave feeling
inspired and ready to take on difficult situations with a new outlook. They may become more
invested in their job and proud of their team's accomplishments once they see the fruits of their
labor. When people practice design thinking, they develop a growth mindset that makes them
more likely to take calculated risks, adapt after setbacks, and evolve over time.
There should be greater trust, cooperation, and open lines of communication among team
members. Design thinking naturally encourages frank communication within a group. The
repetitive nature of ideation and testing promotes group bonds and the chance that members will
cooperate toward a common objective.
The team's capacity to problem-solve creatively may also increase as a result of the intervention.
The use of design thinking promotes the development of original thoughts and methods. This
fresh perspective might spark original ideas for fixing the problems plaguing the clinic right now.
The design-thinking intervention promotes a more cooperative, creative, and knowledge-based
workplace in the hopes of improving employee morale and productivity. The production of the
clinic, patient happiness, and the clinic's willingness to experiment might all rise as a result.
How can a company create a cooperative and innovative culture? How can design thinking
change an SME’s culture and an organization’s innovation?
A corporate culture that values creativity and collaboration require strong leadership, clear
guidelines, and widespread support from workers. The following actions are necessary to build
such a culture:
The company's culture is heavily influenced by its leadership. Leaders may encourage creativity
and teamwork by outlining a future course, guiding principles, and long-term objectives that
highlight the significance of collaboration and steady progress. They should serve as examples,
promote open communication, and commend creative solutions.
When given the freedom to make judgments and learn from their errors, employees flourish.
Employees are more likely to come up with original solutions to problems when they are given
the freedom to pursue their passions, try out new approaches, and even take some risks.
Promote cross-departmental and interdisciplinary cooperation to expand the pool of feasible
solutions. More in-depth study of issues and creative solutions might result from cross-
departmental collaboration.
Individual investment in one's own education is essential to the growth of a creative culture.
Companies would do well to invest in training programs that stimulate creative thinking,
ideation, and problem solving among their staff.
If employees have a secure sense of belonging at work, they are more likely to take initiative,
share their thoughts, and voice their views openly. When people know they will get constructive
criticism, they are more likely to try out novel approaches.
Design thinking encourages a human-centered, iterative, and collaborative approach to problem-
solving that might be very useful for SMEs. Design thinking might be useful for SMEs since it
offers a methodical and creative strategy for fostering effective collaboration amongst
employees. It has the potential to foster a more collaborative work environment by reducing the
visibility of hierarchical systems, opening up lines of communication, and fostering more
collaboration.
Design thinking might benefit SMEs since it improves the companies' ability to know and serve
their customers. By including workers in the design thinking process, SMEs may tap into the
expertise of their whole staff.
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In big organizations, design thinking may serve as a catalyst for a cultural shift. It's disruptive
because it eliminates walls between departments and promotes cooperative efforts among
workers. Taking chances, making mistakes, and growing as a consequence is encouraged in a
design-thinking culture.
Furthermore, design thinking has the potential to enhance customer attention by synchronizing
corporate goals with customer priorities. Businesses may get an advantage in the market and
satisfy customers by catering to the preferences of a certain demographic.
Because it promotes collaboration, sensitivity to consumer demands, and adaptability, design
thinking has the potential to revolutionize the culture of a small or medium-sized enterprise
(SME) and the creativity of its employees. The ideas of design thinking might be used
throughout an organization to foster flexibility, responsiveness, and leadership in the dynamic
business climate of today.
What are the mechanisms that may work in a research context? What are the limitations in
research design that scholars have to consider?
The human-centered and iterative character of design thinking may explain why it has been so
widely adopted in academia. Researchers may find design thinking helpful in gaining a deeper
understanding of the target audience's requirements and preferences. By seeing the world
through the eyes of the study's participants, researchers may generate more insightful questions.
Like the scientific method, the design thinking approach allows researchers to iteratively
improve study design, data collecting, and analysis. Researchers may increase the reliability of
their results by repeatedly putting their ideas to the test and making adjustments in light of new
information.
Design thinking also encourages researchers to form genuine relationships with the people whose
lives they want to better. The reliability and validity of the study are improved by include the
participants' perspectives in this way.
While there are many benefits to employing design thinking in research, there are also certain
constraints that must be taken into account.
Design thinking is an iterative process, and iterative procedures may be costly in terms of both
time and money. There are a lot of problems that might limit the quality of researchers' design
thinking, such as a lack of funds, a lack of willing participants, and a lack of time.
Due to the subjective nature of design thinking, the results may not be reliable. The study's
researchers should be aware of their own prejudices and take steps to counteract them.
Because design thinking research places a premium on deep empathy and adaptability to unique
settings, it may not be readily generalizable to larger samples or other contexts. The potential
applications of the research should be thoroughly thought out.
Design thinking, with its focus on qualitative data and insights, may make it difficult to
quantitatively evaluate the efficacy of certain initiatives or discoveries. In order to get a fuller
picture, researchers should combine qualitative and quantitative data.
When working with human beings, scientists have a special responsibility to act ethically.
Consent from participants is essential, as is keeping their information private and safe.
Design thinking may help you come up with new tactics, but it may not have as much backing
from facts as other research approaches. Researchers need to weigh the benefits of getting to
unique findings vs the risks associated with doing so. Because it provides researchers with a
human-centered and iterative method to understanding and resolving complicated circumstances,
design thinking is, in conclusion, a helpful tool for boosting research in a wide range of subjects.
Researchers need to be aware of the constraints of the study design in order to conduct in-depth,
ethical studies that take those constraints into consideration.