COM 215 Terms 452

.docx

School

Murdoch University Dubai *

*We aren’t endorsed by this school

Course

215

Subject

Philosophy

Date

Nov 24, 2024

Type

docx

Pages

Uploaded by snailtrail101

Define publics in the context of PR . Groups of people with common interests that are important to an organization Define secondary publics Those who may express an interest in your product or service Which of the following questions are examples of casual research ? What publics are you trying to reach ? Which of the following is an example of a "Strength" question to ask of your company when conducting a SWOT analysis ? What is the company's unique value proposition ? Which of the following is NOT a weakness of using surveys as a research tool ? Data is easy to gain and analyze True or False: Integrated marketing communications (IMC) is a one- way communication process . true True or False: According to a study conducted by BrightLocal, 91 percent of 18-34 years olds trust personal recommendations more than online reviews . false True or False: Advertising is a paid form of persuasive communication that uses media (mass and interactive) to connect with a target audience . true

True or False: Public relations professionals rely on journalists to get their information into traditional news outlets . true True or False: marketing, advertising, and journalism intersect with public relations . true True or False: According to the Nike "For Once Don't Do It" ad highlighted in the chapter, consumers expect brands to speak out . true

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help