mha626swotassgn2

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Ashford University *

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MHA 626

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Medicine

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Apr 3, 2024

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Uploaded by MajorLark3826

Kalah Powell The University of Arizona Global Campus Week 2- Assignment Texas Children’s Hospital SWOT Analysis MHA 626: Strategic Planning & Marketing in Health Care Dr. Yvonne Lozano November 29, 2023

Introduction Texas Children’s Hospital is a not-for-profit, 501(c)(3) organization, that provides care to the children and women regardless of the ability to pay. U.S. News & World Report (2023) consistently ranks Texas Children’s Hospital in the top four among all children’s hospitals in the nation. This healthcare organization is in the heart of the medical center in Houston, Texas. This facility has 973-beds, for women and children. This hospital provides not only care and treatment but provides patients and families with resources centers, Ronald McDonald rooms for family, restaurants and library. TCH is a part of Baylor College of Medicine. “Texas Children's provides medical care in more than 40 pediatric subspecialties. Texas Children's facilities include the Emergency Center, pediatric surgery suites, a Pediatric Intensive Care Unit, a Cardiac Intensive Care Unit, outpatient services, and a Neonatal Intensive Care Unit” (TCH. 2023). This paper will summarize a SWOT analysis of Texas Children’s Hospital through research that will assist in identifying/improving different challenges. This will also develop awareness of many different aspects. “SWOT analysis a gold standard technique for strategic planning, this his exercise helps you understand the internal and external conditions that can make or break your healthcare service offerings, sales operations and marketing plans” (Strongitharm. 2022). This is a business tool that is beneficial for self-assessment, quality checks and setting goals in the healthcare industry. SWOT is an acronym for “Strengths, Weaknesses, Opportunities, and Threats”, within healthcare it ensures an organization performs well (Stevens & Silver. 2015). Strengths

Texas Children Hospital organization has a lot of strengths by providing different serves to the patients in the community. TCH, being a charitable, not-for-profit facility accepts all accepts all Medicaid plans, local, state and commercial health care plans. The HCO does not deny or delay care or coverage for treatment, even if the patient is incapable of paying. “The Texas Children's Hospital Foundation actively manages investments to generate support funds, in fulfillment of its purpose to create a healthier future for children and women globally through patient care, education, and research” (Cause IQ. 2023). The organization focuses on children and advocates for women’s and children healthcare. The organization is recognized for philanthropic work and identified at “ranking No. 1 in Texas and No. 3 nationally in its 2023- 2024 Best Children’s Hospitals report” (TCH. 2023). TCH is also recognized and well-known as having the top healthcare professionals. Weaknesses Texas Children Hospital has many different programs with donors, volunteers, and grants to assist with patient services and treatment. The organization offers different services and can provide a wide variety of treatments. However, there are challenges faced by employees due to limitations with salary and wages. With any organization there are many challenges faced, with customers not happy with treatment and even disgruntled employees, due to salary or even job duties. Employees can possibly bring the morale of the customer due to their performance. Keeping employees motivated and engaged can boost morale overall. According to Bazire 2023, Strengthen your employees' sense of belonging by communicating with them on a regular basis. Offering competitive wages and benefits guarantees employees to be focused. Opportunities

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Opportunities are widespread and offer services to different parts of Texas. TCH expands services to the outskirts of Houston, grater Austin and Central Texas areas. This created growth and opportunity by enabling TCH to offer convenient care for more patients. This provides services and knowledgeable specialist to work with other specialist to offer the best care//treatment available. Threats Healthcare organizations face many challenges and threats with policies and the government. There are many challenges with the increase in cost of supplies and medical cost. Texas Children’s Hospital also faces the threat of being in the medical center with multiple facilities growing and offering specialized services for women and children in the medical center. These facilities are also increasing services with modern and state-of-the-art technology offering the same services. These organizations are offering the same services and sometimes faster speeds. Although TCH uses philanthropic donations, smaller facilities can gain popularity for the community. Recommendations The SWOT analysis for Texas Children Hospital has illustrated that some things should be addressed. All organizations face shortcomings in some aspects and should be evaluated. TCH has many strengths but should focus on growth and being able to continue to serve patients and the community with quality care. Although other organizations are on the rise and specialize in the same care, TCH should focus on employee morale, salary, and continued training. Another recommendation should be modern technology and updated equipment to prevent treatment

delays. With upcoming facilities and the spread of the organization employees are important to better serve the community. Conclusion In conclusion, Texas Children’s Hospital as a not-for-profit organization, primary focus and goal is to serve women and children with inpatient and outpatient services by providing quality care. The organization should focus on the service of patients and employee’s morale. The SWOT analysis is important for marketing and planning while providing strengths, weaknesses, opportunities, and threats. Texas Children Hospital should have a plan that focuses on goals and visions for services to improve quality care for all patients as a well-recognized top facility in Texas and the country.

References Bazire, Diane. 2023. BDC. How to keep employees engaged and productive on a budget. Article retrieved from https://www.bdc.ca/en/articles-tools/employees Cause IQ. 2023. Texas Children’s Hospital Foundation. Article retrieved from https://www.causeiq.com/organizations Stevens, R., & Silver, L. S. (2015). Strategic planning and marketing in healthcare organizations . Retrieved from https://content.uagc.edu Strongitharm, Jessie. August 2, 2022. What is SWOT Analysis in Helathcare and Why You Need It. Article retrieved from https://venngage.com/blog/swot U.S. News & World Report. June 21, 2023. Best Children’s Hospitals 2023-2024 Honor Roll and Overview. Article retrieved from https://health.usnews.com/health-news

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