IFR Bee Comfy

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North Carolina State University *

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482

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Medicine

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Dec 6, 2023

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Group 356 ECE 482 October 21st, 2022 Product Assessment: Which Product Makes the Cut? Since the beginning of our entrepreneurship class, we have strived to ideate a product that will turn into a successful business. However, there are many factors that play into the decision making process when narrowing down the six product ideas we have thus far. For that reason, it is important that we research and narrow down these products to determine which would best suit our needs. The purpose of this feasibility report is to analyze the six products: BeeComfy, Breast Scanner, Scarless, Syringe PLUS, ALCOSTRAW, and Flex Spec. We will analyze these products based on criteria most important to us in an attempt to narrow down our focus to one product. Methodology There are many factors to consider when deciding on one product that is best for our group. We narrowed down the factors to eleven important criteria that we will rank our products to. We listed the criteria in order of importance: 1. Resonance 2. Market Size 3. Reachability of Customer 4. Related to Medicine 5. Aspirin/Vitamin 6. Freedom of Red Tape 7. Profitability 8. Green Field 9. Originality and defensibility 10. Fit for Class 11. Class Worthiness of Idea Later in this report, we will provide details of each criteria and share the results of the products’ rankings. For the research related to each criteria, our group u sed a variety of online sources. For the majority of online sources we used scholarly articles that included qualitative and quantitative data related to the products. We also value the opinion and ideas from potential customers as we considered our customer interviews in the ranking process.

Profile of Ideas Here is a brief profile of each product we are considering pursuing. BeeComfy The BeeComfy would be a breast pump that makes pumping feel more natural. Many women experience pain while pumping because the breast flanges never fit correctly. They also suffer leakage from inadequate suction. The breast pump would be hands free and include a bra with double pads to reduce the risk of ruining the women’s shirt. The breast pump would work by utilizing a thin plastic like that of a baby bottle top and vacuum forming technology. The woman will insert her nipple into the breast pump and then press a button to start the suction forming. The pump will come with a messaging feature that also compresses and expands the pump to simulate a baby sucking. The pump will have two motors to control each breast so the women can adjust the speed and massage to create the most comfortable experience. The pump would have a muting feature to limit noise so women are not embarrassed about pumping. The target market is women who are breastfeeding. In order to create this product there would need to be researchers to develop the correct amount of suction. To adequately market the product, an advertisement team would need to create a commercial focused on solving the pain point and emphasize how this is beneficial for both mom and baby. A finance team would be needed to budget how much should go into advertising and development. Testing would need to be done to see how the speed and massaging feature gets adjusted with vacuum forming. There will need to be accelerators and angel groups to finance the project as well. Breast Scanner The breast scanner would be a portable ultrasound device that women would use at home to screen for breast cancer. Many women are unsure of how to properly perform self- breast exams and the Mayo Clinic suggests no longer doing at-home breast exams because of their ineffectiveness. The consumer would use ultrasound gel first and then run the ultrasound device along their breasts, the device would also come with detailed instructions of how to do this. Ultrasounds use sonar waves to find differences in density that indicate a mass. This app would be built using information from breast cancer-positive and normal ultrasound results. The portable ultrasound will be able to connect to an iPhone or smart-device using a USB cable, this will allow the ultrasound device to send results to the app. The app will then tell the consumer whether a possible mass was detected, and alert them to see a doctor. The target market is women 30 year and older, because they are most at risk for breast cancer. More specifically, this product will be targeted towards women with a family history of breast cancer, since they will need monitoring more often than women with no history. Testing will need to be performed to determine the accuracy of this device. Scarless Scarless is a device that is intended to decrease acne scars without a topical or needle application. Acne scars are a pain point for many people, this product aims to speed up the healing process. This product has elastomeric polymer bristles that vibrate on the facial tissue as a form of vibration therapy. Vibration therapy helps to circulate blood flow and promote healthy tissue growth by breaking down scar tissue. Through product testing, the frequency of the vibration will be determined. This product is for people with acne scars to use on their own and also for dermatologists or cosmetologists to use during facial treatments. The affordable price is $49.99 and is meant to be reused. Scarless could be sold at cosmetology stores such

as Ulta, Target, CVS, etc. The process of marketing this product would include online advertising with before and after photos of the success it has had for trial patients. Syringe PLUS The syringe PLUS is a new syringe that allows for safe use every time. Some nurses and pharmacists experience trouble removing needle guards and could be worried about safety when using a syringe. The syringe PLUS would have the needle inside the syringe and woud not exit the body of the syringe until the time of use. This would get rid of any difficulty related to the needle guard and allow people to feel safer when using syringes. The needle would be spring-loaded and exit the body of the syringe upon the initial depressing of the plunger. This would work like a micropipette in which there are two points you can depress the plunger. The initial would release the needle and the second would release the medication. Nurses, doctors, pharmacists, and anyone that administers medication with a syringe would use this product. A large amount of research would need to be conducted to take this product to market. A marketing team along with a financial team would help to get the product in the eyes of nurses and doctors around the country and the world. The financial team would help to keep costs low. Testing would need to be performed but should not take long as the idea is relatively simple. We could model the syringe in solid works or AutoCAD and 3D print the first prototypes, both of which are skills the team already possesses. ALCOSTRAW AlcoStraw is a product that is intended to help people keep track of their alcohol consumption when in social environments. Being hungover or getting overly drunk can be a pain point for many people after a night out. This product is a straw that will change colors depending on the percent alcohol within the straw. This will allow the user to better understand how much they are and/or have drank. This product can be used by anyone, and will be sold for approximately $20, and will be sturdy and reusable. AlcoStraw could be sold at any retail store, and marketing could occur through social media. Flex Spec FlexSpec is a redesign of the current speculum. The speculum causes severe discomfort and for some women even causes pain. The FlexSpec would be made out of a material that is temperature sensitive and also not painful for the patient. The next area for improvement is removing the inconsistency by adding an automatic swab to the speculum, so the doctor does not have to swab the cervix themselves. This product aims to improve the experience for women while receiving Pap smears. It would be sold to OB/GYNs for $50. There could also be an avenue to sell to veterinarians. Criteria This is what our group refers to when narrowing down our products. We have ranked the criteria in descending order of importance and weighed each criteria. We have included a brief description of what each criteria means to us. 1. Resonance - 4 points Resonance is the most important factor that we need to consider when narrowing down our products. Solving a pain point that our customers resonate with is ideal to the

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success of the product. The majority of our products focused on solving problems for women. Therefore, sympathizing with this target market was what the group felt like was the key to a successful idea. 2. Market Size - 4 points The Market size was also an important factor because a large target market would provide us with the greatest chance of a profit. Knowing the market size for each product helps us to determine the product’s mar ket potential. Taking the market size into account will help us develop marketing strategies that will promote our product. If there was a pain point that resonates with a large target market, the idea would have a greater chance of acquiring investors. If the market was too focused then the product might not sell as well or would need a higher price point to balance out the smaller market. 3. Reachability of Customer - 4 points The reachability of our product or business to the customer is also important inorder to keep our customers satisfied. We want to create good customer experiences and build long term relationships with our customers. Having an accessible product that is easily reachable to our customers will help us achieve this. 4. Related to Medicine -4 points Our group members are all students in the department of Biomedical and Health Sciences Engineering at NC State University. We must have a product that is related to medicine inorder to gain credit for our senior design project. We also feel strongly towards the advancement of medicine and improving the quality of life of others. Therefore, having a product related to medicine is important to our business. 5. Aspirin/Vitamin - 2 points When deciding if our product is an aspirin or vitamin we must analyze the results of our idea. If our product is an aspirin, our product would be ranked higher because the customers would need our product. If our product is a vitamin it would be ranked a little lower because customers could live without it and we would have to put more effort into the success of the product. 6. Freedom of Red Tape - 3 points An excess of regulation and administrative rules could hurt the productivity of our product and incentivise our start-up business. Red tape can hinder the decision making process and frustrate employees as efficiency would decrease. Having less red tape is important to our group because we want our business to be as efficient as possible. However, freedom from red tape is not at the top of our priorities because while it might slow down production, monitoring and filtering what is released will help improve the integrity of our product. 7. Profitability - 2 points We value product profitability so that we will have a great understanding of our business’ revenue stream. We would determine our profitability by performing profitability analyses that will disclose the best revenue streams in our business. In doing

so, we would be able to optimize our profitability and have good revenue after the expenses and other costs of the product. 8. Green Field - 2 points Taking into account the green field of our product will make the transition into a foreign market easier. Our group considers if our product is a unique idea that could enter an unexplored area of the market. The green field advantage would provide our investors with full control and gives us freedom for determining prices and marketing strategies. 9. Originality and defensibility - 2 points Originality is important in the production of our business in order to have an idea that no one else has. This would enable our product to stand out and catch the eye of our customers to invest in. We want to be able to add something new to the market that can help solve a problem for our customers. Being able to defend our product is also important because if we are not able to defend our idea why would anyone else? Our product will be an extension of ourselves and what we stand for. This will be able to be portrayed through the originality and defensibility of our product. 10. Fit for Class - 2 points Determining whether or not our idea is fit for our class needs to be considered when narrowing down our product. This needs to be considered because we want our idea to be complex enough to gain credit for the class. 11. Class Worthiness of Idea - 1 point We value the feedback from the other students in our class because they can provide a different perspective that we might have overlooked in our product. However this was not high on our list because a majority of the class might not have been in our target market and therefore the idea might not have resonated with them. Evaluation of Products ● BeeComfy ○ Resonance Women suffer unbearable pain and solving this pain would resonate with breastfeeding mothers. In primary interviews, 3 out of the 5 women experienced pain or discomfort when breastfeeding. Many women want a breast pump that is individualized for them. In the study called “Which Breast Pump for Which Mother: An Evidenced-Based Approach to Individualizing Breast Pump Technology”, many mothers seek professional help when picking which breast pump to utilize but there are very few evidence-based guidelines(Meier, 2016). A woman wants a pleasurable experience and one that “mimics the infant's sucking rate, rhythm and pressures to the greatest possible extent.” This breast pump would resonate with women by providing that experience. Score: 9/10 ○ Market Size

There is a huge market for breast pumps and the work market was “projected to grow to USD 829 million by 2022”(Breast Pump Market Size & Share Report, 2018, 1). The key factors for the growing market are “rising global women's employment rates, improved healthcare infrastructure in emerging economies, and government initiatives to support working mothers”(Becker 2021) As more women continue to work the need for a more comfortable, less embarrassing pump grows. In personal interviews with Mrs. Wright and Mrs. Platner, both teachers mentioned the need for a hands free noiseless pump so it was not distracting for children or making them feel uncomfortable. Score: 9/10 ○ Reachability of Customer With a very large market size there is not a problem with reaching potential customers. Most women that utilize a breast pump are either working like Mrs. Platner and Mrs. Wright or need to pump due to having multiple kids like Mrs. McDonald. Women pump for the convenience of being able to go out and have someone else feed their kids like Mrs. Barker. Score: 9/10 ○ Related to Medicine Many women suffer from the inability to get their baby to naturally breastfeed. Having a device that solves their pain and creates milk for their children is a medical issue. Our product needs to be related to medicine for the BME program so developing a machine that mimics a baby would advance the lactation field. Score: 10/10 ○ Aspirin/Vitamin This product solves a major pain point of most women. When a mother breast feeds, her mammary gland is stimulated by the infant and if this does not occur with pumping there are major issues. An infant “adapts the sucking rate, rhythm and suction pressure to the variable rates of HM flow during individual feedings at breast”(Meier, 2016,1). Most breast pumps do not provide this experience as stated by Mrs. Platner who wants a breast pump that has two motors to control each breast to simulate a better experience. Many flanges do not fit a woman correctly and this can cause a painful experience. Score: 8/10 ○ Freedom from Red Tape The breast pump has to be regulated by the FDA but if the pump is similar to another device the process of getting approved is easier. The product will just have to prove it is similar and not a great change. Score: 6/10 ○ Profitability Since there is a huge market there is a good chance of being profitable. The only concern is that the technology of vacuum forming might be expensive with a massager and noise cancellation. Many women said they would pay for it if insurance helped so finding what insurances will pay for is important.A health insurance “must cover the cost of a breast pump. It may be either a rental unit or a new one you’ll keep. Your plan may have guidelines on whether the covered pump is manual or electric, the length of t he rental, and when you’ll receive

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it”(Breastfeeding Benefits).This means we need to find the most common insurance guidelines and meet them. Score: 8/10 ○ Green Field There are a good amount of breast pumps in the market that are hands free and claim to provide the best experience for breastfeeding. Women still find many issues with these breast pumps though. Mrs. Wright has tried two different breast pumps and the hands free pump still had to have a bra to slip into or was too loud. If we could cancel the pump then this would make our product different from competitors. Score: 5/10 ○ Originality and Defensibility Our pump lacks originality since it is a hands free pump like others on the market. What makes the pump different is the use of vacuum forming and the use of two noiseless motors. Score: 6/10 ○ Fit for Class Our product is complex and has many features that can be developed. The design is complex and solves a need. The one issue would be building a prototype of this product but a modification of a pump could be a possibility. This would be an expense product though so money might be an issue. Score: 10/10 ○ Class Worthiness of Idea The BeeComfy ranked high in class worthiness because it solves a pain point for many women. It can relieve the discomfort of pumping and provide an option for many women who can not naturally breastfeed. Score: 10/10 ● Breast Scanner ○ Resonance About 264,000 women are diagnosed with breast cancer each year (Centers for Disease Control, 2022). Of these, 33% are diagnosed once the cancer has already spread to the regional lymph nodes or farther within the body. A 2008 study of 400,000 women found that self-breast exams did not have a significant impact on diagnosing breast cancer and may actually have harmful effects (Science Daily, 2008). Self-exams resulted in unnecessary biopsies and many organizations, such as the American Breast Cancer Society, no longer recommend doing self-exams for this reason. The about 87,000 women that are diagnosed with advanced breast cancer each year would greatly benefit from a better way to screen for breast cancer at home. In addition to this, breast cancer screening can be very intimate and regular testing at home would provide added comfort to these exams. Score: 9/10 ○ Market Size There are about 80 million women 40 years and older in the United States. At 40 years old is when most doctors recommend getting a mammogram, so this is when women would be most concerned with screening for breast

cancer. But women of all ages may be performing self-breast exams. Score: 8/10 ○ Reachability of Customer Since this product would mainly be focused on American women, it would be relatively easy to reach this customer base. With online ordering and shipping services, all women in the United States would be able to easily purchase this product. Score: 8/10 ○ Related to Medicine This device would provide a diagnostic tool for breast cancer, and could also possibly be used for other cancers and conditions in the future. Score: 9/10 ○ Aspirin/Vitamin This product would be a supplemental device that would add to the benefits of a yearly mammogram. It would not be considered necessary, but could help catch breast cancer much earlier than it would be caught with just a mammogram. Score: 6/10 ○ Freedom from Red Tape This device would claim to be a diagnostic for breast cancer. This means there may be some additional red tape when making a claim like this. The device would recommend women to go to their doctor to confirm any results, but it still would need a certain level of accuracy to claim it’s effectiveness. Score: 3/10 ○ Profitability The breast scanner was ranked a 7 in terms of profitability. During customer interviews and peer reviews, it seems that some women would only buy this product if it had a relatively low price. Since the design concept is complex, it may cost a lot to manufacture this product. However, the resonance surrounding this product was high, and the market size is quite large. Score: 2/10 ○ Green Field There are no other devices on the market that provide at home breast cancer screening right now. There are currently portable ultrasounds that are mainly utilized by veterinarians, and the ultrasound still must be read by a doctor. This device would add new technology to this existing product to be able to “read” the ultrasound using an app. Score: 5/10 ○ Originality and Defensibility There are currently portable ultrasound devices on the market that are currently used mainly for veterinarians. This device uses similar ultrasound technology, but is used for an entirely different area and also provides an app that reads the ultrasound. Score: 8/10 ○ Fit for Class

The breast scanner was ranked a 9 in terms of it’s fit for the class. It is a complex idea that would use many different engineerin g skills to create. It wasn’t ranked a 10 because it may be too complex to create within one semester. Score: 9/10 ○ Class Worthiness of Idea If this device is created, it could potentially save many lives and tremendously reduce the burden of breast cancer patients by diagnosing earlier. Score: 10/10 ● Scarless ○ Resonance Acne scars can often be a frustrating condition to treat.According to Lawrence, 95% of people who have acne vulgaris have acne scars and can most likely relate to the lengthy recovery process. Acne Vulgaris is a skin condition in which oil and dead skin cells clog hair follicles and result in severe acne. Acne scars for this community are a common annoyance as well as others who suffer from occasional acne flare ups. Acne scars are also a pain for people who have finally achieved clear skin and still have the lingering of the acne scars. Score: 9/10 ○ Market Size There are multiple markets for people with acne scars. One large market includes middle aged customers who are out of their “acne age” of the late teens and early twenties. This market would include Craig B. who is 55 and has acne scars. Acne scars worsen over time and those who have it are deeply affected as they get older if no treatment is done. There is also a market for different types of acne scars, those who have an imbalance in the production of collagen. There are depressed acne scars where the body produces too little collagen resulting in pits on the skin. There are also raised acne scars where the body produces too much collagen resulting in raised skin. According to Rivera, Between the ages of 11 and 30, about 80% of people will get acne and one out of five of those will get acne scars. Score: 8/10 ○ Reachability of Customer The scarless product would be able to reach its customers without much trouble. With a wide market, there are plenty of customers who this product can cater to. Kia, Randi, and Josh are all in the same boat of wanting a non-topical treatment that this scarless device would be able to reach them. They would be able to use it on their own in their home. Josh would appreciate this as it is not as time consuming as micro-needling to obtain. Brody has not tried an acne scar treatment and this product would easily reach him in his nearest store or be able to obtain from the website. Score: 9/10 ○ Related to Medicine Acne scars are relatable to the physical health or appearance of an individual and the mental health of an individual. According to Werschler, acne

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scars have been associated with “Physiological pain, low self -esteem, and reduced quality of life”. In a phy sical sense, there is inflammation occurring under the skin during a breakout, the inflammation results in trauma to the skin tissue. This trauma results in scarring of the facial tissue. Score: 10/10 ○ Aspirin/Vitamin We decided that Scarless would be best described as an aspirin. This device is aimed to decrease acne scars and treat them at the source. Scarless is not a necessity, however it is not a preventative measure and therefore is not a vitamin. This product will target healthy tissue growth to solve the problem and can serve as a medical need for some people. Score: 5/10 ○ Freedom from Red Tape This device aims to heal scar tissue, with this a clinical trial would be likely to test the effectiveness. With this, some read tape would be involved with the testing of human scar tissue with this product. There are other vibration therapy devices for other scar tissue such as the rapid release technologies already approved by the FDA. Proving Scarless is similar in results would help move past some red tape. Score: 3/10 ○ Profitability With a good market for this acne scar device, the profitability is likely to be high. The cost of manufacturing this product would not be costly as the material and labor put in would cost less than the selling price. The return on investment would be profitable and likely to make this business successful. Most customers in the surveys said they would not like to pay more than $100 on this product. Scarless would sell for half that price and people would be willing to invest. Score: 6/10 ○ Green Field There is not an acne scar device product that uses vibration therapy on the market today. Other acne scar treatments are drastically different such as topical ointments, chemical peels, microneedling therapy, dermabrasion, laser resurfacing, steroid injections, etc. This product provides a comfortable, easy, and affordable treatment option in the green field . Score: 4/10 ○ Originality and Defensibility The design of this device lacks originality and would need to be remodeled into having a design that is not similar to facial cleaning brushes. The concept of this vibration therapy device for acne scars is original. It would bring a new treatment option for acne scars. Score: 4/10 ○ Fit for Class The Scarless device might not be complex enough for this class. Determining the range of frequency and adding unique features into this device would make it more complex. The research and clinical trial that this device would entail is more involved than the manufacture of it. Score: 3/10

○ Class Worthiness of Idea The class was not fond of the Scarless device. The main concern was that this product might already exist. The design of Scarless is similar to a regular facial cleansing brush and would be changed so that it will not be confusing to customers. Another concern was the proof of concept and if this device will produce successful results. Score: 3/10 ● Syringe PLUS ○ Resonance Initial interviews have shown that this product has little resonance. All people interviewed did not have issues with the needle guard of a syringe. Most individuals that use syringes often, such as nurses, feel very comfortable and safe using one and do not believe they can be improved much. Score: 6/10 ○ Market Size “Global disposable syringe market size was valued at $ 13.45 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 6.12% from 2022 to 2030.” According to WHO there will be a 2 billion needle deficiency by 2022. The market for disposable syringes and needles is very large, but it would be difficult to break into such a market unless the product is a major upgrade from current syringes. “Furthermore, major companies are focusing on producing syringes designed exclusively for chronic disease therapy in order to increase their market position. For instance, Hypak SCF PRTC glass prefillable syringe from BD is used to treat chronic disorders.” Score: 6/10 ○ Reachability of Customer A large market like this provides for easy reachability. This should not be a problem with so many syringes used and purchased every year. A potential market to pursue could be nursing programs and other educational programs where the people using the syringes are not as comfortable with them and safety is a large priority/concern. Educational programs are easy to reach as well. Score: 9/10 ○ Related to Medicine This product is related to medicine and is widely used in the medical field. Syringes are a very popular product and have a large market that will keep growing making it an excellent product in terms of how it relates to medicine and drug delivery. Score: 10/10 ○ Aspirin/Vitamin This syringe would not solve the safety issue nor make the initial perceived pain point disappear. It is a vitamin and does not really solve much of anything. Score: 3/10

○ Freedom from Red Tape Syringes, mainly those filled with therapeutics, are not allowed to be mailed in the US and are regulated federally. A syringe would have to be approved for use by the FDA which comes with a lot of red tape. Even needle- free injectors are regulated as class 2 devices under 21 CFR 880.5430 Score: 4/10 ○ Profitability Disposable syringes are a somewhat lucrative market. It’s reported that syringe and needle manufacturers can make a 250-1,250% margin on their products. (National Pharmaceutical Pricing Authority, NPPA) Average trade margin is 25-650%. Score: 9/10 ○ Green Field This is a highly competitive market with three companies in particular owning a large share of the market. Becton Dickinson (BD), Cardinal Health, and B. Braun Melsungen are the three largest manufacturers in the U.S. BD and B. Braun Melseungen are two of the largest suppliers of syringes and needles in the world. This is not great news for the product as it is very difficult to compete with large companies that own a huge share of the market. Score: 3/10 ○ Originality and Defensibility The syringe has relatively no originality as there are various syringe designs on the market including ones with the needle inside the body of the syringe Score: 3/10 ○ Fit for Class The syringe is neither complicated nor requires an adequate amount of engineering to produce. For these reasons it is not fit for class and would not qualify for an engineering senior design project. Score: 3/10 ○ Class Worthiness of Idea The class did not believe this product was very worthy of senior design. The feedback was that there was little engineering involved and it was not very complex. Almost everyone agreed that it was not worth the class. Score: 3/10 ● ALCOSTRAW ○ Resonance Over-drinking in social environments can be a pain point for many people. Currently, there is no real way to keep up with alcohol consumption without being very vigilant (which is very hard to do when drinking). Therefore, this product seems to have resonance. Score: 9/10 ○ Market Size

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There is a huge market involving alcohol and alcohol related products. However, it may be difficult to market a preventative device to consumers. Unless the straw had the capability to track total alcohol consumption, it may be hard to get people to buy into the product. Score: 6/10 ○ Reachability of Customer This product has the potential to be able to reach its customers very easily. Because this product could be sold at retail stores, it is easily accessible. Each one of the people I interviewed could benefit from this item, but some more than others. For this item to be a success, the customer would have to actively want to use the item. Score: 8/10 ○ Related to Medicine The Alcostraw is not necessarily related to medicine, but it does have to do with human well- being. This product could have an impact on the user’s physical and mental stability during the time of use and the next day. Score: 6/10 ○ Aspirin/Vitamin We have decided that AlcoStraw is a vitamin. This device is aimed to help people better understand what is going in their body. This is important, but not a necessity. Rate: 6/10 ○ Freedom from Red Tape This device aims to help people be more responsible when drinking. Because this device promotes healthy behavior, I do not believe much red tape would be involved. Rate: 8/10 ○ Profitability According to Jernigan, because this item could be easily marketed, there is potential for high earnings. However, I feel that much would have to be spent on marketing to get the item in the eye of the public.The product would be very inexpensive to manufacture, so the profit margin would be very high. Rate: 8/10 ○ Green Field Besides portable breathalyzers, I can not find a device on the market that is targeted to helping people that are actively drinking. This product could be in a class of its own, and if were to catch on then it could have potential for huge upside. Rate: 7/10 ○ Originality and Defensibility The design for this product obviously lacks originality because it is a straw. Packaging could make this straw stand out to the customer. The concept of treating hangovers during the process of drinking is different from other products as well. Rate: 6/10 ○ Fit for Class

The AlcoStraw might not be complex enough to fit within the scope of the class unless some upgrades were made to the device. Allowing the alcostraw to also keep track of total alcohol consumption may bump up the complexity factor a bit. Rate: 7/10 . ○ Class Worthiness of Idea The class was relatively fond of the idea. The main concern was getting drunk people to use the device (which is a fair argument). If the idea was altered slightly to account for this concern, then the idea could be a real breadwinner. Rate: 8/10 ● Flex Spec ○ Resonance Speculums are a known issue for women. Most women talk about how uncomfortable the experience of getting a pap smear is. There is definitely a desire for this problem to be resolved. However, the problem lies on the doctors that do not see the pain point. This is a problem because they are who would actually buy the product. Three out of the five women I interviewed did not have a problem with the speculum but other parts of the procedure. Rate: 6/10 ○ Market Size 66% of women over the age of 18 have had a Pap smear. 14.3 million Pap tests were completed in the U.S. This shows that there is a large market to be explored (Centers for Disease Control, 2022). Speculums can either be single use or reusable. Therefore, there is plenty of money to be made on this device. Rate:9/10 ○ Reachability of Customer The new speculum would have to be marketed at OB/GYN conferences and directly advertised to those same offices. Most doctors are always looking for new and better ways to treat their patients; therefore, should be looking for an improvement such as the FlexSpec. Rate: 6/10 ○ Related to Medicine FlexSpec would be directly applied to a medical procedure. Rate: 10/10 ○ Aspirin/Vitamin FlexSpec would be a vitamin as it looks to directly solve the uncomfortable portions of the Pap tests. Removing this discomfort should improve the efficiency and effectiveness of the Pap tests. Rate: 10/10 ○ Freedom from Red Tape This device will be used inside a human and therefore would be subject to a lot of regulations. It would benefit from its similarities to existing devices. It would also require human trials to configure the automation and ensure comfortability. Rate 3/10

○ Profitability The device can be sold as a single-use device within a market that performs 14.3 million Pap tests annually. The problem would be reducing manufacturing costs to maximize the profits. Rate 6/10 ○ Green Field There are lots of existing speculums, as well as failed ones that were better than the one used. These previous products failed to create resonance and did not replace the classic speculum. Rate: 2/10 ○ Originality and Defensibility The concept may not be completely original, but our design would be completely original and therefore defensible. We hope to make a completely new speculum. Rate: 7/10 ○ Fit for Class The FlexSpec may require some more technical portions to be considered a proper project for this class. It definitely has a problem area and a large enough market but a more complicated design could be needed. Rate: 5/10 ○ Class Worthiness of Idea The class liked the overall FlexSpec idea.They had some reservations about if it was complicated enough, but they certainly understood the pain point it would solve. Rate: 7/10 The rankings of each criterion for each product are displayed below in Table 1.

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Conclusion In conclusion, per the results of this report, shown in Table 1 above, Beecomfy yielded the highest score of 8.3/10. Followed by the Breast Scanner and AlcoStraw with a score of 7.2/10, FlexSpec and Scarless with a score of 6.7/10, and finally Syringe Plus with a score of 6.6/10. Even though Beecomfy earned the highest score, each of our products are still valuable ideas. However, the results from this report indicate that Beecomfy would provide our group with the best success according to the criteria that are most important to us. Referring to the scores presented in Table 1, BeeComfy and the Breast Scanner both received high rankings overall because these products had good resonance, market size, and reachability which are three criteria with the greatest weight. Both companies were suitable to be made in this class, but the Breast Scanner had more issues related to being an aspirin instead of a vitamin and has more red tape associated with it. BeeComfy has more competition in the market than the Breast Scanner but earned more points as it has a proven market for profitability and would solve pain points current breast points do not address. Breast Scanner and BeeComfy both struggled in red tape as both products have to be regulated through the FDA. BeeComfy scored perfect in related to medicine, fit for class, and class worthiness since the creation of this device is feasible. The Breast Scanner would be unlikely to be developed in the time frame and would be too costly. This assignment proved to be extremely beneficial to our group in determining a product to focus on for the rest of the semester. It was challenging to find a product that was best fit for our group, researching the criteria in this report helped to narrow down those products. AFter completing this report, we understand the importance of researching product criteria and the impact this can have on product selection. This report has taught us how to use the criteria and useful ranking system that we can apply to other aspects of our business in the future.

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Jernigan, D., & Ross, C. S. (2020). The Alcohol Marketing Landscape: Alcohol Industry Size, Structure, Strategies, and Public Health Responses. Journal of studies on alcohol and drugs. Supplement, Sup 19(Suppl 19), 13 – 25. https://doi.org/10.15288/jsads.2020.s19.13 Lawrence E. Gibson, M.D. “Acne Scars: What's The Best Treatment?” Mayo Clinic, Mayo Foundation for Medical Education and Research, 25 Oct. 2022, https://www.mayoclinic.org/diseases-conditions/acne/expert-answers/acne-scars/faq- 20058101 . Meier, P. P., Patel, A. L., Hoban, R., & Engstrom, J. L. (2016, July). Which breast pump for which mother: An evidence-based approach to Individualizing Breast Pump Technology . Journal of perinatology : official journal of the California Perinatal Association. Retrieved October 17, 2022, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4920726/ Rivera, E. “Acne Scarring: A Review and Current Treatment Modalities.” Journal of the American Academy of Dermatology, U.S. National Library of Medicine, https://pubmed.ncbi.nlm.nih.gov/18662839/ . ScienceDaily. (2008, July 18). Breast self-exams do not appear to reduce breast cancer deaths . ScienceDaily. Retrieved October 25, 2022, from https://www.sciencedaily.com/releases/2008/07/080715204852.htm Werschler, Philip W, et al. “Critical Considerations on Optimizing Topical Corticosteroid Therapy.” The Journal of Clinical and Aesthetic Dermatology, Matrix Medical Communications, Aug. 2015, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4570086/ https://blog.walgreens.com/health/skin-health-conditions/do-acne-scars-go-away.html .

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