1. Given the conditions, primary data gathering would be the most appropriate technique. It implies that the management should survey to get firsthand knowledge about the employees' preferences. Questionnaires will be utilized throughout the process to ensure that valid, direct, and assumption-free findings are obtained. Only clients from the organization with experience with containers can participate in the activity. They will be asked to choose between the two alternatives.
2. The nominal measurement level is the most suitable. Categorization can be regarded in the questionnaire, which is a minor level of assessment because the data utilized fall into two groups. It indicates that respondents would react with a 'yes' or no,' which are categories, but it
provides no more information on the population of interest. '1 and 0' can also be used to denote classification.
3. The data was qualitative because the goal was to determine client preferences, such as whether they prefer to drink from cans or bottles. Quantitative data contains numerical factors,
whereas qualitative data has category variables. Numerical variables can be discrete or continuous, whereas categorical variables are nominal or ordinal. The type of data type determines the amount of sophistication that may be accomplished with statistical testing. In this instance, the minor level of measurement also shows that the data was qualitative.
