Discussion post 1

docx

School

University of Phoenix *

*We aren’t endorsed by this school

Course

303

Subject

Marketing

Date

Jan 9, 2024

Type

docx

Pages

Uploaded by LuisS86

 Discussion post According to Dodson, I. (2016). The art of digital marketing . (P.9) the SEO is a search engine that optimizes the process of refining your website, so it can be indexed and ranked successfully by search engines. Dodson, (2016) also states that ninety-one percent of searchers will not click past the first result page. Listings that are displayed on the first page yield the highest search engines, so there for the higher the listing the more clicks it will receive. So why is customer search behavior important to SEO? Every time users search, they reveal a certain amount of information about themselves. After the information is gathered it can be classified into different search behavior and categories to analyze customer needs. It is important to make the search relevant and find better results. Understanding that the customer is the cornerstone of every successful business is why search marketing is such an important medium for gathering customer insights. We must always take customer search behavior into account when it comes to all aspects of online optimization. Dobson, (2016). “It should inﬂuence your decisions on every detail, from choosing keywords to creating content for your site. You need to understand who your customers are, what their online habits are, and how to solve their consumer pain in order to convert them from website visitors into loyal customers." SEO and PPC customer behavior is crucial to figure out the most efficient yet cost effective way for the ROI. Ethics come into play with every business, any ad out there that makes the user question ethics can have a negative impact on their brand. I think as Christians we want to what is best for our community. Are we always doing what is right for everyone involved? Are the ads always being transparent, with expertise, authenticity and is everyone always honoring God? Are some of the questions that come to mind? Online advertising can get misguided, and at times fraudulent click per pay does happen. “Whoever can be trusted with very little can also be trusted with much, and whoever is dishonest with very little will also be dishonest with much. 11 So if you have not been trustworthy in handling worldly wealth, who will trust you with true riches? 12 And if you have not been trustworthy with someone else’s property, who will give you property of your own?” Luke16:10 (New International Version). Even though there are rules and regulations that must be followed I believe that there is a lot of fraud out there. Remarketing is an online advertising technique that involves tracking and displaying ads to users after they have left the site. I often say that my phone is cyberstalking me. Especially amazon! Even though at times I feel like its strange it works, is it unethical, I feel that customizing ads in general can get unethical. Remarketing can get between the laws so yea it can get unethical; the age of the internet is still evolving so who is to say that remarketing won’t become stricter especially when it comes to privacy. References Dodson, I. (2016). The art of digital marketing . New International Version . (2011). BibleGateway.com. www.biblegateway.com/versions/New-International-Version-NIV-Bible/#booklist

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Related Documents

T4 DQ1.docx

T2 DQ2.docx

T1 DQ1.docx

Week 1 First paper.docx

Week 2 Creative Culture Pixar.docx

Personal SWOT.docx

Discussion4.docx

Chapter 11 BA370.docx

Chapter 1 & 2 practice quiz BA370.docx

A4.docx

A2.docx

Brand Repositioning.docx

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Pearson Higher Education,

Marketing

ISBN:9781259924040

Author:Roger A. Kerin, Steven W. Hartley

Publisher:McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:9781337386920

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:9780134149530

Author:Gary Armstrong, Philip Kotler

Publisher:PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:9781337407595

Author:Lamb

Publisher:Cengage

Contemporary Marketing

Marketing

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Cengage Learning

SEE MORE TEXTBOOKS

Recommended textbooks for you

Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning