A2

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Australian Pacific College *

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BSB42415

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Marketing

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Jan 9, 2024

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docx

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Uploaded by MateCloverPuppy154

Concept development - A1 Laura Cortés Part A: Question 1: a. Based on the scenario above, select one (1) issue and identify at least three (3) relevant personnel you would consult with to further explore the issue. The issue selected The relevant personnel Poor Social Media Feedback for the Latest Campaign Social media manager Marketing team Customer service team b. You are required to consult with stakeholders to identify workplace issues to be addressed within the scope of job role and organisational policy. In the space below develop an email to the relevant stakeholders to consult and seek clarification regarding the issue. To: socialmedia@target.com.au , marketing@target.com.au , customerservice@target.com.au From: lauracortes@target.com.au Date: 7/11/2023 Subject: Consultation on identifying workplace issues Dear Stakeholders. I hope you are doing well as I write this. I'm writing to ask for your insightful opinions and help in identifying workplace concerns that fall inside the purview of our job descriptions and company guidelines. In order to overcome obstacles and enhance our overall performance, it is essential that we collaborate as Target Australia's marketing specialists. Your viewpoint and experience are much appreciated, and your suggestions will have a big impact on how well we handle these problems. Feel free to voice any worries or observations you may have about the working conditions, procedures, or any other area you think needs improvement. We promise to keep your comments private and to utilize them only to enhance both our performance and work environment. We are presently concentrating on the Latest Campaign's Poor Social Media Feedback in particular. Your knowledge on this matter will be very valuable. To explore these issues further, I would appreciate it if we could arrange a meeting or speak over the phone as soon as is convenient for you. Kindly inform me of your availability, and together we will arrange a convenient time to meet and have a fruitful conversation.

Your knowledge is crucial to our efforts to resolve these problems and create a more effective and successful company. In this quest, we sincerely appreciate your support. I appreciate your thoughtfulness and attention, and I'm forward to working with you to identify and resolve workplace issues. Question 2: Using the “5 whys” technique further explains the issue and identifies the cause of that Issue. ● Why did the most recent campaign receive so negative social media feedback? Due to the fact that the campaign did not produce the anticipated degree of favorable involvement. ● Why did the campaign fail to produce the anticipated degree of favorable interaction? Because it's possible that our target demographic did not connect with the campaign's messaging and content. ● Why did the target audience not connect with the campaign's content and messaging? Because we did not carry out sufficient in-depth market research to fully comprehend the demands and preferences of our consumers. ● What prevented us from doing comprehensive market research for the campaign? Because we didn't set aside enough time or money to perform in-depth market research since we were under pressure to meet a deadline. ● Why didn't we give market research enough time and funding? Due to unclear project planning and resource allocation, as well as a potential mismatch in the marketing team's goals and the resources that were available. Question 3: Consider and suggest at least 3 possible solutions to business issues. The issue selected Possible solutions Declining sales 1. Promote discounts or added value to the products to make customers feel attracted Unnatractive ads 2. Hire a new advertising company to be updated with trends and relevant matters Outdated products 3. Search for products with new suppliers that are more appealing

Question 4: Complete the below table to demonstrate your understanding of your job restrictions and the policies and procedures. You need to read the hypothetical scenarios and answer with yes/no if you are allowed to make the change/decision and explain why, based on the job role restrictions and/or the organisation policies. Hypothetical scenario Are you allowed? Yes/no Why? You want to change the logo Yes As long as the modification complies with the company's brand guidelines and policies, changing the company logo normally falls under the scope of the marketing department and the duties of the job description. You want to change the product ingredients/ components No The quality control or product development departments are probably in charge of making decisions about changing the ingredients or components of a product. The marketing expert may offer advice or recommendations, the relevant department should ultimately make the call in order to guarantee adherence to safety, legal, and quality requirements. You want to launch a new campaign Yes A marketing specialist's duties include starting a fresh marketing campaign. Nonetheless, the campaign's approach and substance should be in compliance with the organization's rules and regulations, and any major modifications should be examined and approved by the appropriate organization stakeholders. Question 5:

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Using the internet, Target social media and other resources explain how you will research information on possible solutions to the identified issue and provide the outcome of your research. The issue Research method/site/URL Information gathered Poor Social Media Feedback for the Latest Campaign https://www.instagram.com/re el/CzUNC1RsEsG/?hl=en This ad did not have as much engagement as other ones that were run earlier, but we may take the best elements of those that worked well in the past and use them in future ones. Question 6: Identify and explain at least three (3) factors affecting the viability of possible solutions. ● Sales are dropping. To address this, you must conduct in-depth market research, compare prices with rivals, and determine a price that will profit the business. Additionally, keep an eye out for the things that are selling the best and attempt to replace those that aren't with new, eye-catching designs. ● Unattractive ads: Since most consumers tend to close commercials or divert their attention elsewhere when they see them, it is getting harder and harder to provide content that grabs their attention. Advertising costs are also rather high. ● Outdated items: It takes a high level of creativity and attention to detail to understand the needs of customers and to make or acquire a product that will sell and generate profits when items become outdated as a result of the many novelties and new inventions that are launched into the market. Part B: Activity 1 - Brainstorm ideas for addressing issues Instructions: Use the PowerPoint brainstorming board (available on myAPC.hub). Conduct a brainstorming individually or with colleagues. Include the ideas mentioned and prioritise following the template. Take a screenshot and add it in the space below – or upload the PowerPoints slides along with your assessment document into the submission section of myAPC.hub.

Activity 2 Before implementing any of these ideas you need to review existing products, programs, processes or services. Considering the 3 priority ideas identified in Part B Activity 1, are the existing products, programs, processes or services suitable or enough to address the selected issue? Explain. In-depth Market Research: Comprehensive market research is essential to comprehending the needs and preferences of customers. It is appropriate for businesses who want to successfully target particular audiences with their advertisements. Employee Training: Keeping the team up to date on industry best practices and enhancing marketing skills are two important goals that may be achieved through employee training. It is appropriate for businesses that want to support their staff members' professional growth. Cross-functional teams: Can be very helpful in resolving the problem, particularly if it's necessary to enhance coordination across several departments, such as quality control, product development, and marketing. This strategy works for companies that have the ability to form and lead these kinds of teams.

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