Assignment 2 - 103987397

docx

School

Swinburne University of Technology *

*We aren’t endorsed by this school

Course

MKT20025

Subject

Marketing

Date

Feb 20, 2024

Type

docx

Pages

Uploaded by BarristerCoyotePerson920

1 Social Marketing Report - Assignment 2 2023 May 9th SWINBURNE UNIVERSITY OF TECHNOLOGY Published By: NICHOLAS DOBIE CLIENT NAME: TESLA

Executive Summary Purpose of the report: The purpose of this report is to analyse the impact of internal factors on consumer behaviour in Tesla Model 3 purchases and to evaluate Tesla’s current marketing efforts and recommend enhanced marketing strategies. Consumer behaviour in the context of purchasing a Tesla Model 3 is influenced by various internal factors such as an individual’s values, thus, to develop effective marketing strategies, that align with preferences from the target market, one must fully understand these factors. The Tesla Model 3 has gained significant popularity in the market, driven by the Tesla's ability to leverage psychological factors associated with electric vehicles, and their functional dominance over the conventional fuel powered automobile. This has resulted in strong demand from environmentally- conscious and tech-savvy consumers. Popularity in the market towards the Tesla Model 3 is motivated by the company’s ability to utilise different internal factors to influence consumers’ opinion on the company. After conducting thorough research and analysis, it is evident that Tesla has successfully capitalized on peoples internally driving factors associated with electric vehicles, such as their internal needs & motivations as well as value- expressive attitude formation, to establish a compelling brand image (Kabadayi et., al, 2017). These ideas have driven strong popularity amongst progressive consumers and has taken triumph over the conventional fuel-powered vehicle in many aspects. However, there are opportunities for Tesla to further optimize their marketing strategies. Personal factors, such as individual motivations and needs, should be considered to tailor marketing messages to different consumer segments (Kabadayi et.al 2017). Tesla can design more tailored marketing strategies that resonate with certain client groups by studying the different interests and aspirations of potential Tesla model 3 purchasers. Enhancing Tesla's social marketing initiatives might also offer major benefits. Strengthening brand advocacy among existing Tesla owners and introducing referral programmes can capitalise on the power of word-of-mouth to double the effect of Tesla's marketing operations. (Hoyer & MacInnis, 2018). Based on these insights, several recommendations are proposed to enhance Tesla's marketing approach for the Tesla Model 3. These include providing an enhanced test drive experience by providing individualised demos to improve the test drive experience for potential consumers, as well as developing an interactive online configurator and virtual showroom which would involve making a virtual showroom and interactive online configurator so that potential buyers may explore and customise their own tesla model 3. Finally, our research emphasises the necessity of examining internal aspects that impact customer behaviour when analysing and developing Tesla Model 3 marketing efforts. Tesla can optimise their marketing approach and heighten demand for the Tesla Model 3 in a competitive market by utilising varying internal appeals, addressing personal motivations and attitudes, and enhancing social marketing activities. 2

TABLE OF CONTENTS Executive Summary………………………………………………………………………………2 Introduction…………………………………………………………………………………………4 Target Market Selection……………………………………………………………………………6 Internal Factors………………………………………………………………………………………9 Recommendations……………………………………………………………………………………12 Conclusion…………………………………………………………………………………………14 References…………………………………………………………………………………………15 Introduction The client for this report is the industry leader in electric vehicles, Tesla. The goal of this study, as a marketing consultant, is to use expert knowledge of consumer behaviour and internal influencing elements, such as needs/motivation and value expressive attitude formation, to investigate how these aspects might shape an electric car purchase choice. Tesla has hired a marketing consultant to design successful marketing techniques that would accelerate the uptake of their EV brand, with a particular focus on the Tesla Model 3. The study will guide the creation of marketing strategies that Tesla should consider applying as a result of this investigation. N. Dobie, a marketing expert has been hired by Tesla to address their desire for an uptake in EV sales, more specifically the Tesla model 3. I have been commissioned by Tesla to increase the market acceptability and adoption of their EV brand thanks to his in-depth grasp of consumer behaviour and his capacity to recognise the driving forces behind purchasing decisions. Tesla is a player in the fiercely competitive and quickly growing electric vehicle market. Due to rising customer demand for environmentally friendly transportation choices, the EV industry has experienced rapid expansion in recent years. Industry statistics collected by the International Energy Agency (IEA) claim that from 2021-2022, global EV sales had increased by 58.7%, reaching an astonishing 7.3million units sold and is projected to grow by 119.18% by 2025 (IEA, 2023). Tesla and its model 3 face an array of rising competitors that are spread over several automotive categories. The electric vehicle market is filled mainly by brands like BYD Auto, Tesla, Volkswagen, Wulling and BMW, with Tesla falling second in total market share with 12%, which is 8% short of the industry leader BYD auto, as Counterpoint data analytics suggests in Q4 of 2022 (see figure 1) (Investopedia 2021). 3

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

As for the luxury vehicle market, the tesla model 3 stands at the highest number of sales as of May 2022, totalling at 4469, a 2813 sale increase from teslas closest competitor in sales, the Volvo XC40 (Car Expert, 2022) The most recent autonomous vehicle market share statistics by brand are not publicly available as the market is fairly juvenile, and these leading brands such as Waymo (subsidiary of Alphabet) and Cruise Automation (owned by General Motors) are limited to certain geographic regions. Tesla is said to be a rising competitor in this space (Schoppa, 2023) This report will primarily entail discussion about 2 key internal influencing factors relevant to consumer behaviour: needs/motivation & value expressive attitude formation. By delving into the theory surrounding these factors, suggestions for increasing the uptake of EV sales can be uncovered, identified and presented to Tesla, to accelerate their sales. To achieve this, a systematic inclusion of analysis, recommendation, research and drawing conclusions will be implemented into the body of this report and will involve uncovering insights about consumers that provide a foundation for progression into innovative marketing solutions. 4 Figure 1: Global Electric Vehicle Model Sales Tracker: Q1 2018 – Q4 2022 https://www.counterpointresearch.com/global- electric-vehicle-market-share/

Target Market Selection The marketing manager uses market segmentation as a tool for decision-making when it comes to choosing a target market for a particular product. Market segmentation is a decision-making tool for the marketing manager in the crucial task of selecting a target market for a given product and designing an appropriate marketing mix (Dolnicar et al. 2019). By utilising market segmentation, businesses can customise their services to better meet the needs of their target market. Understanding the customer guarantees that the company can continuously provide for individuals, which can reflect in profits, customer loyalty and positive brand reputation. If there is an absence in select elements to this process, companies might create a strategy for ALL their target markets, which is a waste of marketing resources. (Joshi, 2022) ‘The Model 3 market at Tesla segmented by benefit sought.’ 5 Benefit sought Age/Generation Occupation Attitude towards product Luxury 60s+ CEO of a company Values luxury and comfort, enjoys the prestige associated with owning a luxury vehicle Performance 30s-50’s Car enthusiasts Have an appreciation for the high speeds Tesla cars produce. Extensive long-distance travel 30s-50s Travel blogger/adventure seeker Values the extended range and fast charging capabilities for long journeys and exploring new places Owner of advanced technology 30s-50s Engineer/Technologist Appreciates the advanced technology, features, and innovation of the vehicle Optimal urban commuting 20s-40s Office Employee/manager Seeks a practical and efficient commuting solution within the city Environmental impact 20s-40s Environmental activist Values the positive impact on the environment and supports sustainable transportation solutions

Segmentation step 1: Selecting a base is an extensive process by which a marketer selects a means of differentiating consumers who are active in a particular market, based on varying commonalities. Means of grouping can come in the form of differentiation by behavioural, demographic, geographic and psychographic factors. Dividing into groups is the next phase of this step, which is essentially a dissection of the chosen base, into mutually exclusive categories that divides consumers. I chose to segment based on ‘attitude towards product’ which falls under the psychographic category (Udoagwu, 2022). This has been chosen due to its ability to differentiate consumers in the sustainability industry when dividing into groups, as well as its ability to allow its subcategories to be mutually exclusive, which is important for the base in this context, as it is intended for each row to be a varying level of environmental concern. Benefit sought Size/Growth Structural attractiveness Fit with organisational objectives/resources Luxury Small = ✖✖ Many competitors = ✖✓ ✓✖ Performance Small = ✖✖ Several competitors = ✖✖ ✓✓ Extensive long- distance travel Medium = ✓✖ Several competitors = ✖✖ ✓✓ Owner of advanced technology Small = ✖✖ Few competitors = ✓✓ ✓✖ Optimal urban commuting Large = ✓✓ Many competitors = ✖✓ ✓✓ Environmental impact Large = ✓✓ Several competitors = ✖✖ ✓✓ Segmentation step 2: By adding additional columns to the right of your base column and gathering information relevant to the industry, you can develop a profile with the intention of revealing key characteristics of the base segment you've selected. We will be able to decide whether or not to target a segment's consumers more effectively if we have more information about them (Camilleri, 2017). Evaluating each segment is essentially discerning the attractiveness of each segment, as an eventual means of making a decision about who your target market is. Criteria such as size, growth, and the ability to be profitable for the client to reach (structural attractiveness) (Yi, 2018). Segmentation step 3: Selecting a target market is reasonably self-explanatory in the sense that you are identifying/targeting the most optimal subgroup of people based on the segmentation previously completed. By utilising the evaluation of attractiveness, one must logically determine where implementation is most feasible, relative to the market’s consumer base. PERSONA: Seeker of optimal urban commuting Name: Adam Stevenson 6

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Age: 35 Occupation: Office manager Background: Adam Stevenson is a 35-year-old office manager living and working in the city. With a busy schedule and a daily commute through the city's congested streets, Alex is seeking a practical and effective way to make his travel more efficient and enjoyable. He values convenience, time-saving solutions, and safety. Goals and Motivations: Adams primary goal is to search for the most ideal way to travel to and from work, whether it be through a vehicle or other means. This is in aim of reducing the stress caused by chaotic driving environments in the city. Challenges: One of Alex’s main challenges is finding a reliable and efficient mode of transportation that addresses the limitations presented by conventional fuel powered cars. Internal Factors Influencing Consumer Behaviour Perception refers to the set of processes by which we recognize, organize, and make sense of the sensations we receive from environmental stimuli" (Goldstein, 2020, p. 103). This definition encompasses a set of processes by which one would recognise, organise and make sense of the feelings we experience from such a stimulus. As per the renowned authors interpretation of the word ‘perception’ we can discern a 3-step phase to this which can be as follows: 7

In reference to the theory behind the perceptual process, it is suggested that it can be applied as follows: 1. Exposure: When a stimulus enters the range of a person's sensory receptors, exposure, a crucial stage in the perception process, takes place (Solomon et al., 2013). Exposure to stimuli like marketing, internet reviews, and personal experiences all have a big impact on how Tesla Model 3 buyers perceive products and act as a result (Lee & Youn, 2020). The quality of sensory receptors, amount of interest in the stimuli, capacity of the stimuli to draw attention, and strength of the stimuli are all factors impacting the exposure process (Solomon et al., 2013). 2. Attention: Which stimuli they pay attention to and which they ignore depends on factors including perceptual adaptation, perceptual defence, perceptual blocking, and perceptual vigilance. According to Solomon et al. (2013), attention, or how much processing time people devote to a particular stimuli, is a key element in consumer behaviour. Consumers in the target market are exposed to a wide range of information and stimuli linked to the Tesla Model 3, especially office managers looking for practical and efficient urban commuting solutions (Dwivedi et al., 2021). Consumers, however, only pay attention to a small portion of the stimuli that are provided to them because of their limited cognitive resources and sensory overload (Lee & Youn, 2020). The stimuli that consumers choose to focus on and those they ignore are influenced by perceptual defence, perceptual blocking, perceptual alertness, and perceptual adaptation (Solomon et al., 2013). 3. Interpretation: Consumer perceptions are shaped by the cognitive and emotional activity of interpretation, which is the process of giving stimuli meaning (Solomon et al., 2013). Based on their prior experiences, information, and opinions, target market consumers evaluate Tesla Model 3- related stimuli (Dwivedi et al., 2021). The apparent connection between the stimulus and other pertinent events, sensations, or pictures affects how they understand the information (Lee & Youn, 2020). This process of interpretation can influence how customers view the Tesla Model 3 as a useful and effective urban commuter vehicle. After consideration of all the 4 P’s, it is logical to suggest utilising the Place component, which essentially has the goal of creating an environment that is convenient and accessible for the model 3 to be seen, bought or experienced (Ehmke et.,al 2005). Place is an umbrella term that involves various methods such as distribution channels, market coverage and post-purchase ease of access, and in the case of the tesla model 3, to improve how customers perceive the brand, it is recommended that Tesla implements more charging stations around urban areas. By strategically leveraging this place component, tesla can heighten the approval of customers, increase foot traffic past tesla stores, increase brand reputation and ultimately drive sales/profits/market share (Ehmke, et.al 2005). Tesla utilises compelling marketing strategies to drive sales with their cars. With the CEO Elon Musk at the forefront of their innovations, Tesla focuses on building an emotional connection with their consumer base and utilises a human-centric marketing scheme to market the product. With a $0 advertising budget, their CEO connects with consumers through commonly used social media platforms such as twitter to communicate with his audience and build a word-of-mouth-based advertisement of the product. There is evidence of Tesla currently utilising the Place component throughout Melbourne, Australia, in the sense that Tesla has physical stores in highly urbanised areas, 8

such as Richmond and Westgate Park, amongst others. Additionally, whilst tesla do have charging stations around Melbourne, more could be done in comparison to the earlier statement about having more city-based charging stations, to further promote the products accessibility and ease of use in the city. To conclude, it is safe to say there is in fact a gap between what is currently being done vs what is being suggested in the sense that Tesla have taken a different approach to enhancing a densely urban environment’s tesla uptake, and recommendations will be suggested later in the report. Attitude can be described as a learned feeling, approach or understanding of people, places, advertisements, or products (Cherry, 2021). Attitudes can be characterised by 3 components; cognitive, behavioural and affective, and can be described as representations of people’s beliefs, thoughts, emotions, affectations, behaviours etc. Attitudes are not fixed or unchangeable, are either positive/negative, favourable/unfavourable (Solomon et., al 2013). Solomon also mentions that attitudes exist because they serve a function such as Utilitarian (rewards/punishments) Value expressive (expression of values or self-concept), Ego defensive (protection from external factors towards oneself), and knowledge (for satisfaction & structure). Based on the think-feel-do hierarchy which describes the sequential process by which attitudes influence behaviour, it is suggested that behavioural patterns are ultimately driven by emotional reactions that are triggered by cognitive processes, which start attitudes. It is crucial to keep in mind that this hierarchy is a simplification of the attitude-behaviour relationship, and that attitudes and behaviour can have a complex relationship that is influenced by a variety of factors, including situational context, individual differences, and outside influences. In relation to the TM, one might match their marketing messages and communications with the target market's perspective and increase their cognitive, emotional, and behavioural components of attitude by highlighting the efficiency and convenience features of the Tesla Model 3 in the marketing messages and communications. In order to appeal to their desire for a practical and effective commuting solution, highlighting features like fast charging capabilities, ample range for urban commuting, smart navigation systems, and the ability to find parking easily can reinforce their favourable attitude towards the vehicle and increase the likelihood that they will buy it or give it serious consideration. The marketing plan should seek to affect each element of the hierarchy to shape consumers' attitudes and motivate desired behaviours, taking into consideration the Think-Feel-Do hierarchy theory. To address the cognitive, emotive, and behavioural parts of the hierarchy, it is possible to specifically optimise the "Product" component as follows: 1. Think (cognitive) Provide compelling insights into tesla model 3’s features. Emphasise facts, statistics, and comparisons to highlight the dominance over other brands. To enlighten customers about the features, charging options, and range of the automobile, use educational content and demonstrations. This influences how they think and believe about the Model 3 as a useful and effective commuting option. 2. Feel (affective) Include emotional appeals in marketing messaging that evoke positive feelings for the model 3 and the tesla brand. Emphasise the pleasure of driving an electric automobile, the satisfaction of helping to create a more environmentally friendly nature and the satisfaction of owning cutting-edge, innovative vehicle. Use testimonials, narrative, and visual images to evoke 9

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

feelings of excitement, pride, and enthusiasm for the brand. Establish an emotional link between the model 3 and the customers. 3. Do (behavioural) Showcase actual situations and use cases where the Tesla Model 3 provides useful and practical solutions for commuting. Present relevant scenarios that appeal to the target audience, such as negotiating traffic, finding parking with ease, and taking pleasure in a comfortable urban driving experience. Encourage them to see themselves using the vehicle for their regular journey and demonstrate how it fits their demands and way of life. Performance and Efficiency: Tesla highlights the Model 3's handling, acceleration, and energy efficiency while highlighting the advantages of electric mobility, such as cheaper operating costs and a less environmental effect. Tesla advertises the Model 3's extended electric range, which enables drivers to travel further distances without needing to charge their vehicles frequently. For long- distance travel, they promote their Supercharging network, which offers easy access to high-speed charging stations. Comparatively, Tesla’s strategy is similar in the sense that they do advertise the benefits of the car, however it is through word of mouth, as they have a $0 advertising budget, and thus this strategy is different as the proposed strategy suggests testimonials, scenario-based product advertisement, educational content, etc. In conclusion, there is a subtle yet noticeable gap in the practises of tesla versus the proposed changes, in the sense that the proposed ideas individually target each segment of the hierarchy theory, whereas Teslas model lacks this. Recommendations to cater for this will be mentioned later in the report. Recommendations Recommendation 1: Provide an enhanced test drive experience by providing individualised demos to improve the test drive experience for potential consumers. Give potential consumers the chance to directly experience the usefulness, effectiveness, and simplicity of the Tesla Model 3, when driving in urban environments, to give buyers more time to interact with the vehicle's features and performance, extend the standard test drive duration. Offer tailored demos where Tesla salespeople may emphasise particular features of the vehicle that fit the perceptions and needs of the target market, such as highlighting the navigation system for urban travel or showing the simplicity of charging, as opposed to navigating difficult roads to find a petrol station Justification: According to the perceptual process, consumer behaviour is significantly influenced by exposure and attention. Potential buyers are exposed to the benefits of the Model 3 and are more drawn to the car's usefulness and efficiency as a result of the prolonged test drives and individualised demos offered to them. Their impression, attitude, and intention to make a purchase can all be positively influenced by this. 10

Implementation Specifics: Tesla may put this advice into practice by creating a programme specifically for longer test drives, which would enable prospective buyers to plan longer test drives, up to and including a whole day, based on availability. Tesla personnel may be taught to give individualised demos catered to the demands and interests of the consumer. Through its website, social media platforms (including brand advocates’ platforms) and in-store marketing materials, the business can advertise this improved test drive. Recommendation 3: Develop an interactive online configurator and virtual showroom. Essentially, this would involve making a virtual showroom and interactive online configurator so that potential buyers may explore and customise their own tesla model 3. Explanation: Creating an online platform enables prospective consumers to visually examine the many Model 3 customisation possibilities. To build their desired configuration and see the automobile in a virtual showroom, they may choose features, colours, and extras. An increased sense of ownership and personalisation are provided by this interactive experience, which also improves consumer engagement. Justification: According to the Think-Feel-Do hierarchy's attitude component, individual opinions, feelings, and judgements have an impact on purchasing behaviour. Tesla enables prospective consumers to actively engage in the product customization process by offering an interactive online configurator and virtual showroom, encouraging a sense of connection and a favourable attitude towards the Model 3. This may strengthen their desire to buy and eventually improve sales. Implementation Specifics: Tesla can provide a user-friendly and intuitive online platform that combines a configurator and virtual showroom. Customers can use the Tesla website or certain mobile applications to access this platform. Users should be able to choose from a variety of trims, colours, wheels, interior choices, and extra features using the platform's extensive customisation possibilities. To create a realistic and enriching virtual showroom experience, high-quality images and interactive components should be included. Through its website, social media accounts, and focused internet advertising, Tesla may advertise the platform. 11

Conclusion In conclusion, a report was developed by a marketing consultant commissioned by the electric vehicle company Tesla to ultimately increase the uptake of the Tesla model 3 by analysing the impact of internal factors on the target market’s behaviour in Tesla Model 3 purchases and to evaluate Tesla’s current marketing efforts and recommend enhanced marketing strategies. The issue I was addressing was the need to optimise the selling point of a tesla model 3 being optimal for urban commuting. In doing this, recommendations such as providing enhanced test driving experiences, and online configurator/virtual show rooms were suggested, to highlight the benefits of using this car over other models when driving in dense urban environments. 12

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

References Car Expert, CE 2022, Luxury car sales detailed: Mercedes-Benz leads BMW, Tesla , CarExpert, viewed 12 May 2023, https://www.carexpert.com.au/car-news/luxury-car-sales-detailed- mercedes-benz-leads-bmw-tesla . Cherry, K 2021, Attitudes and Behavior in Psychology , Verywell Mind, viewed 12 May 2023, https://www.verywellmind.com/attitudes-how-they-form-change-shape-behavior-2795897 . Counterpoint 2022, Global Electric Vehicle Market Share, Q2 2021 – Q3 2022 , Counterpoint Research, viewed 12 May 2023, https://www.counterpointresearch.com/global-electric-vehicle- market-share/ . Ehmke, C, Fulton, J & Lusk, J 2005, PURDUE EXTENSION Marketing’s Four P’s: First Steps for New Entrepreneurs . IEA, I 2023, Global EV Data Explorer – Data Tools , IEA, viewed 12 May 2023, https://www.iea.org/data-and-statistics/data-tools/global-ev-data-explorer . Investopedia 2021, Who are Tesla’s (TSLA) Main Competitors? , Investopedia, viewed 12 May 2023, https://www.investopedia.com/ask/answers/120314/who-are-teslas-tsla-main- 13

competitors.asp . Osterwalder, A & Pigneur , Y 2010, The most intimate revelations about business model generation : a handbook for visionaries, game changers, and challengers , John Wiley & Sons, Hoboken, N.J. Schoppa, C 2022, Top Autonomous Vehicles Companies to Watch in 2023 , AI Time Journal - Artificial Intelligence, Automation, Work and Business, viewed 12 May 2023, https://www.aitimejournal.com/autonomous-vehicles-companies-to-watch/ . Solomon, MR, Russell-Bennett, R & Previte, J 2010, Consumer behaviour buying, having, being. , Australia Pearson Education Australia. Aaker, D. A. (2001). Developing business strategies, Sixth edition . John Wiley & Sons. Dibb, S. (1998). Market segmentation: Strategies For Success. Marketing Intelligence & Planning , 16 (7), 394–406. https://doi.org/10.1108/02634509810244390 McCabe, A. (2023, March 30). The Pros and cons of demographic segmentation . Hurree's Marketing Blog. Retrieved March 31, 2023, from https://blog.hurree.co/demographic- segmentation Phoenix, L. (n.d.). Segmentation . Griffith University. Retrieved March 31, 2023, from https://www.griffith.edu.au/griffith-business-school/social-marketing-griffith/ segmentation team, C. (2023, January 27). Using the market attractiveness model for targeting - three- brains . Three. Retrieved March 31, 2023, from https://www.three-brains.com/marketing/brand-marketing/segmentation-targeting- positioning/using-the-market-attractiveness-model-for-targeting/ Solomon, MR, Russell-Bennett, R & Previte, J 2010, Consumer behaviour buying, having, being., Australia Pearson Education Australia. Horn, K. (2017) ‘Consumer values and product perception’, Consumer Perception of Product Risks and Benefits , pp. 283–299. doi:10.1007/978-3-319-50530-5_16. Poldma, T. (2016) ‘Hierarchy of needs (maslow)’, The Bloomsbury Encyclopedia of Design , pp. 150–150. doi:10.5040/9781472596161-bed-h038. Requia, W.J. et al. (2018) ‘How clean are electric vehicles? evidence-based review of the effects of electric mobility on air pollutants, greenhouse gas emissions and human health’, Atmospheric Environment , 185, pp. 64–77. doi:10.1016/j.atmosenv.2018.04.040. Ryan, R.M. and Deci, E.L. (2000) ‘Intrinsic and extrinsic motivations: Classic definitions 14

and New Directions’, Contemporary Educational Psychology , 25(1), pp. 54–67. doi:10.1006/ceps.1999.1020. Taormina, R.J. and Gao, J.H. (2013) ‘Maslow and the motivation hierarchy: Measuring satisfaction of the needs’, The American Journal of Psychology , 126(2), pp. 155–177. doi:10.5406/amerjpsyc.126.2.0155. VFACTS: Australia’s new car sales results for 2022 (2023) CarExpert . Available at: https://www.carexpert.com.au/car-news/vfacts-australias-new-car-sales-results-for- 2022 (Accessed: 12 May 2023). Khraim, H. (2020) ‘An exploratory study on factors associated with consumers’ post- purchase dissonance of Electric Vehicles’, Innovative Marketing , 16(4), pp. 13–23. doi:10.21511/im.16(4).2020.02. Li, S. et al. (2014) ‘The market for electric vehicles: Indirect Network Effects and policy impacts’, SSRN Electronic Journal [Preprint]. doi:10.2139/ssrn.2515037. 15

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Assignment 2 - 103987397

Related Documents