2
PRODUCT
“healthy” carob (chocolate substitute) bars
PERSONA
Jim, 27
PLACE
CHANGES IN THE MARKETPLACE
Change in the marketplace: I would like to explore how the recent change in curbside and delivery orders has affected store sales.
How the change addresses the distribution of products to my persona: Curbside and delivery orders have increased dramatically in the past few years, following the corona-virus outbreak. My target market is usually always on the go, with little time to spare on grocery shopping. So if
we combine that with their adept internet and electronic skills it is natural that they will turn to curbside or delivery options. This is because it will be the fastest and easiest option in their point of view since it is direct and they don't have to go inside the store or even to the store if they choose delivery. Different stores offer different incentives to try and get consumers to shop with them so since my target market is internet-adept they will find the best deals and try to take advantage of them.
DISTRIBUTION CHANNEL
Potential distribution channel and why it is appropriate for my product and persona: One potential distribution channel I would recommend for my product would be an indirect channel using intermediaries to sell our product. I believe this is appropriate given my product is new to the market, it can gain recognition at these different locations that consumers already visit on a
frequent basis for their day to day needs and it is here that they can be introduced to our product if showcased properly. It is appropriate given my persona because they are more likely to order delivery and curbside from these intermediaries where our product will be more easily accessible to them. This way they can also get it our product while doing their day to day shopping which saves them even more time and makes it quick and easy to attain. This is why I believe that intermediaries are the correct distribution channel for our product.
