Team Worksheet #4 R&D and operations plans Global-1

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Florida Atlantic University *

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STRATEGIC

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Marketing

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Feb 20, 2024

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Worksheet #4: R&D and operations plans Your Strategy Based on your previous worksheets, what is your overall strategy? Differentiation strategy Implementation Plan: R&D [answer each bullet with at least two sentences] o Where will you concentrate your R&D dollars? We will concentrate our R&D dollars in updating our products. We will focus more on the new product, Ace. o How will you account for perceptual map migration? We will increase speed and accuracy every round. Starting round 4, we will stop updating Able to match low tech criteria. o Are you going to introduce new products? When? What segment? Yes, we are going to introduce a new product in round 5. It will be a high-tech product. Implementation Plan: Production o How important is automation to your strategy? Automation is very important as it reduces labor costs and increases efficiency. o Will you need to increase your production facilities? When? Yes, when our factory capacity reaches 150%. Implementation Plan: International o Will you expand into international markets? When? Which ones? We already expanded in Germany in round 1. We expanded in China in round 3. o Do you plan to add region kits? When? We will add region kits when Able matches low tech criteria. We will expand Able to China. List your projects Create a timeline/ plan for R&D and production to help you transform your goals into reality. Identify or propose each of the individual projects that comprise your larger goals and how these projects will be completed. Which of the following R&D or production projects will you do to fulfill your strategy (depending on your strategy, you might now do everything on the list)? Already did this. List what products and what round. I plan on doing this. List what products and what round I plan to do this every year. List what products Update existing products (R&D) Able in rounds 1,2,3. Ace Launch new products (R&D) Already launched Ace in round 3. Round 5, Apple Increase plant capacity (Prod) Ace, Able

Increase automation (Productio n) Ace, Able Expand internation al (R&D) Germany (round 1) China (round 3) Region kits (R&D) Able when it becomes a low-tech product. Round 5 Create a Gantt Chart Now, map out each of your initiatives in a Gantt chart, so you can visually see when each project starts and finishes. (p. 2)

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