MT219unit8assignment

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Purdue Global University *

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219

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Marketing

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Feb 20, 2024

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Product and Place (Distribution) Alice Ackerson University of Purdue Global MT219 Marketing Professor Miller January 2, 2024

Introduction This essay will go over the chosen product and distribution plan for the revolutionary folding chair, which weighs only 1.5 pounds and can support up to 300 pounds if weight. This essay will go into additional detail about the product, covering its features, line as well as mix. The distribution model’s intermediates and retailer sector are then broken down by the second location of distribution. This report will help close with some recommendations for the company to thrive even more. Description of the Product Features of the Product : The new folding chair is a diverse shopping product that weighs 1.5 pounds and can be carried in one hand. In addition, “Retailing affects all of us directly or indirectly and is one of the largest employer s” (Lamb, Hair, and McDaniel,2020). It’s important to ensure we make our items with high quality items for our chair to be efficient and effective. Therefore, with Premium poly, strong durability, water resistant fabric with a weight tolerance of up to 300 pounds, is used to make this product. This chair has advantages including being lightweight and small due to its foldable design. This chair also has a short setup time in which is one of our best features and it has the added advantage of being usable right away. With its black steel frame that allows for the dark poly selections, this product has a sleek appearance and a darker color palette. However, the backrest and the wide foundation will provide additional comfort in an otherwise straightforward design. The Product Mix and Line: A line of goods is a collection of similar products that are sold together. According to Lamb, Hair, and McDaniel (2020), an organization’s product mix consist off all it products, while its product width is the total number of product lines that it offers. On the other hand, the product range includes camping chairs that can be distinguished from one another on their ability to carry weight and weight capacity. Additional camping supplies like canopies and sleeping mats are part of the product mix. The dimensions, its limit and

temperature are the three categories into which the product mix id divided. Therefore, the product range and mix of this company are made to accommodate a wider range of consumer needs for the basics with varying weights weight limits, capacities, and climate. The Branding Process: Arcadia Trails is the company’s brand name. Since Arcadia Trails are not the items producer Arcadia Trails will employ private branding as their marketing tactic. Additionally, since after all they are the retailer, Lamb, Hair, and McDaniel (2020) state that the retailer branding label would be used. Package: For every item that is bought from Arcadia Trails a sealed against water zip-up tote in the poly fiber that the chair is made of will be used as the outer layer. This will help consumers recognize the brand thanks to the trademark packaging and labels. In addition to serving as storage for the products, this packaging also serves to advertise the brand and other products (Lamb, Hair, and McDaniel, 2020). Assurance or Intellectual Property: According to Lamb, Hair, and McDaniel (2020), Arcadia Trails offers a clear guarantee. This package assures the customer of the products quality and includes important details such as weight restrictions, weather resistance and material composition in addition to the phrase “satisfaction guaranteed or your money back”. Location of Distribution Distribution Approaches: With innovation, planning, connectivity, supplies, and vendors are the two types of distribution that Arcadia Trails should consider. Arcadia Trails would be able to communicate with the suppliers, management, and customers more easily because of the planning integration and tech. Integration of material and service providers with the business allows for the efficient production of items and the provision of seamless, excellent client experiences. Intermediaries: The most important business necessity is to provide a decent product, but it’s also critical to master the distribution channel to get get the product to the consumer. Therefore, the distributor, buyer, and seller play an important role to Arcadia Trails. According to Sam CEO

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and founder of Avada (2024) one advantage of using marketing intermediaries consist of encouraging production to fulfill demand meaning occasionally neither the customer nor the supplier are aware of each other’s whereabouts. The middleman distributor served as a channel to help supply and demand at the time. While a disadvantage can consist if “fear of losing contact with customers” according to Sam (2024). Choosing a Vendor: Specialty shops are the ideal kind of vendor for Arcadia Trails. This kind of retailer offers this business a medium to broad product range, moderately cheap to substantially high prices, a comparatively small to high profit margin and a low to relatively high degree of service. These decisions enable the business to maintain sufficient profitability while offering a highest service level, and variety of goods and prices. Chosen Distribution Approach: Arcadia Trails will leverage the wholesale method as its retail channel. The factory, the supplier or distributors, the store that sells it and the customer are the four main steps in this channel. Arcadia Trails will also employ it product and service supplier integrated approach for distribution, as previously mentioned. This would be considered the best option and its efficiency since it offers a superior client experience. Conclusion and Suggestions: The production and distribution plan chosen for the new foldable chair were covered in this paper. This essay went into additional detail about the product, its features, its line, and its product mix, which also includes two product lines. In addition, the distribution approach for Arcadia Trails was then broken down by the location of the break, along with the benefits and drawbacks of intermediaries and the retailer section, which included recommendations for which retail channel- the wholesale channel-to utilize.

References: Lamb, C. W., Hair, J. F., & McDaniel, C. (2021). MKTG13: Principles of marketing . Cengage. https://purdueglobal.brightspace.com/d2l/le/content/273935/viewContent/16490920/ View Nguyen, S. (2024, January 1). Marketing intermediaries definition, types, examples, and more. Avada. https://avada.io/resources/marketing-intermediaries.html

MT219unit8assignment

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