workbook-20231024053438468174-Planning-and-Conducting-Surveys-Practice-f
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City University of Seattle *
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303
Subject
Marketing
Date
Feb 20, 2024
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5
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Printed: October 24, 2023
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Response rates Worksheet
Visit CK12.org for Free Online Practice
1. Brian wants to conduct a survey to learn which stores at the mall are the most popular among middle and
high school students. He decides to offer a candy bar to any student in his high school classes who agrees to
answer his interview questions. Which of the following are likely problems with his survey design?
a. His demographic will be too narrow.
b. He is liable to get an unnaceptably low rate of response.
c. He should only ask his questions at the mall.
d. None of these.
2. A researcher is attempting to estimate the portion of the students in a particular school that read take-home
notices. He decides to phone every student's home after school and ask whoever answers the phone if they
read take-home packet information from school. Based on the information you are given here, is this a well-
designed survey?
a. No
b. Yes
3. Kiela is trying to decide if the Junior High spring dance theme should be "Enchantment Under the Sea," or
"Stairway to Heaven." She interviews every 5th person that comes out of a local department store, and asks
which they would prefer. Based on the information you are given here, is this a well designed survey?
a. No
b. Yes
4. A student reasearcher wants to conduct a survey of how many hours the average high school football player
practices in a week. Which of the following is NOT an important step in preparing or carrying out the study?
a. Choose an appropriate method to display the results.
b. Ask every third student entering the school how many hours he/she practices football each week.
c. Identify the specific questions to ask.
d. Identify an appropriate demographic.
5. Kiela is trying to decide if the Junior High spring dance theme should be "Enchantment Under the Sea," or
"Stairway to Heaven." She interviews the students at the Junior High that she thinks look interested and asks
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which they would prefer. Based on the information you are given here, is this a well designed survey?
a. No
b. Yes
6. A student reasearcher wants to conduct a survey of how many hours the average high school football player
practices in a week. She decides to interview every high school football player in the district. What is the
primary error she has made in the design of her study?
a. Her study is irrelevant.
b. She did not choose an appropriate sample.
c. She is not asking the right questions.
d. She did not choose an appropriate population.
7. Brian wants to conduct a survey to learn which stores at the mall are the most popular among middle school
students. He decides to use the convenience sampling method by standing in front of a toy and games store
at the mall and asking middle school students there. Which is of the following below is the best reason why
the convenience sampling method might not be the best approach?
a. Asking middle school students at a toy and games store could lead to bias due to the fact that students
that shop there are more likely to favor going to those types of stores.
b. A different variety of people visit a toy and games store, not just middle schoolers. Thus one might
find a variety of different people that are not part of the conducter's population demographic
c. Middle schoolers do not always give an accurate response when asked suddenly at a store. It would be
better to ask them in a more relaxing setting, like a food court, where they are more likely to give
accurate answers.
d. There are no disadvantages to the convenience sampling method because shopping at a particular
store doesn't influence what type of stores a middle schooler would prefer at the mall
8. An interested student wants to see if there is an obvious favorite color among students in his school. He
decides to ask every 3rd student about his or her preference as students arrive and leave the school. Based on
the information you are given here, is this a well designed survey?
a. Yes
b. No
9. Brian wants to conduct a survey to learn which stores at the mall are the most popular among middle and
high school students. He decides to stand outside the local movie theatre and attempt to interview every 5th
person out the door. Which of the following is NOT a problem related to his chosen method?
a. The choices will not be random.
b. The interviewed people may not be an appropriate demographic.
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www. c k 12 .org
c. The location is not appropriate for the desired data.
d. All of these are problems with his method.
10. Brian wants to conduct a survey to learn which stores at the mall are the most popular among middle and
high school students. He decides to stand outside his favorite store in the mall and interview anyone he
thinks is near his age and who he thinks may be interested in answering his questions. What is the problem
with this survey design?
a. The students chosen for the survey will not be random.
b. The interviewed people may not be an appropriate demographic.
c. The location is not appropriate for the desired data.
d. All of these are problems with his method.
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Answer Keys
1. His demographic will be too narrow.
2. No
3. No
4. Ask every third student entering the school how many hours he/she practices football each week.
5. No
6. She did not choose an appropriate sample.
7. Asking middle school students at a toy and games store could lead to bias due to the fact that students that
shop there are more likely to favor going to those types of stores.
8. Yes
9. The choices will not be random.
10. The students chosen for the survey will not be random.
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