apa skip the dishes

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Douglas College *

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3235

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Marketing

Date

Feb 20, 2024

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docx

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1 "Optimizing Delivery Time for Skip the Dishes: A Comprehensive Marketing Research Approach. MARKET RESEARCH PROPOSAL Yash jhunjhunwala - 300383816 Author Note Yash jhunjhunwala I have no known conflict of interest to disclose. Correspondence concerning this article should be addressed to Rosalie K. Hilde, Douglas College, 700 Royal Ave, New Westminster Email: hilder@douglascollege.ca

4 Summary of the Proposal: This research proposal aims to investigate and improve the delivery time of Skip the Dishes, a prominent B2C brand in the food delivery industry. The primary objective is to address the challenges faced by the company in ensuring timely and efficient delivery to enhance customer satisfaction and gain a competitive edge in the market. Product Overview. Indulge in your favorite meals from the comfort of your own home with the help of Skip the Dishes, a top-rated food delivery platform. They have partnered with a diverse range of local restaurants and have made it their mission to bridge the gap between customers and dining establishments. Their commitment to providing an exceptional dining experience has solidified their reputation as a trustworthy intermediary in the food industry. Problem Statement. Skip the dishes is currently facing difficulties with delivery times, which has a significant impact on customer satisfaction and retention. The management is gappling with predicament of maintaining promt deliveries amidst a surge in customer demand and hightened rivalry in the market. The main inquiries the management is dilebrating on are: How can skipt the dishes streamline its delivery procedures to exceed customer expectations and outshine competitors? What tactics can be employed to elevate overall customer experience in the face of escalating market competion? Marketing Research Question (MRQ): Management Decision Question : What are the key factors affecting delivery time efficiency for Skip the Dishes, and how can these factors be improved to meet customer expectations and gain a competitive advantage? Marketing Research Question (MRQ):

4 Research Problem: This research will focus on gathering data-driven insights into the specific elements impacting delivery time, such as order processing, logistics, and restaurant coordination. The goal is to provide actionable recommendations to Skip the Dishes for refining their delivery operations. The research components will include an in-depth analysis of current delivery processes, customer feedback regarding delivery experiences, and benchmarking against industry best practices Conclusion This research proposal aims to contribute valuable insights to Skip the Dishes, allowing them to optimize their delivery time and elevate customer satisfaction. By addressing the identified marketing research question, we seek to provide actionable recommendations that align with the company's goals and foster sustained success in the competitive food delivery market. References

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