Project Charter and Stakeholder List

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School

Southern New Hampshire University *

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QSO 340

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Marketing

Date

Feb 20, 2024

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docx

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4

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Elite Burger Project Charter 1. General Project Information Project Name: Veggie Time Burger Date: January 13, 2023 2. Business Case: There is an increased demand in the food industry for vegetarian and vegan food options. A new, inclusive option needs to be created in order for Elite Burger to stay committed to its customers and their satisfaction. 3. Project Requirements: - Quality ingredients - Proven chefs - Trusted media contacts - Salaries for various team members - Neutral taste testers - Unbiased bloggers, foodies, and food critics 4. Project Scope Statement: Scope Creating the Veggie Time Burger will include our product development team, chefs, taste testers, controlled release teams, and our marketing department. The burger itself will need to be conceptalized by our product development team, then the chefs will need to prepare it. We will need taste testers to try out the new recipe and give feedback on if anything needs to be adjusted. We will utilize controlled release teams, like foodies, bloggers, and food critics, to work in conjunction with our marketing department once the recipe is perfected to help word get out about our new product release. Project Milestones We will start this project immediately and our goal is to release in July, right in time for the summer rush. 5. Sign-off Name Signature Date (MM/DD/YYYY) Elite Burger CEO Melanie Burke Elite Burger COO Samael de la Cruz Project Manager David Smith
Elite Burger Stakeholder List Stakeholder Name Role Interest Level Power/Influence Reason Melanie Burke Elite Burger CEO High High Melanie is the CEO of the company and can scrap this project entirely. Samael de la Cruz Elite Burger COO High High Samael has significant decision-making power as the COO and oversees many of the daily operations of the company. David Smith Project Manager High High Davis oversees the project and is staking his reputation on the successful launch of the new burger. His job could be in jeopardy depending on this project’s success. Team of Chefs Chefs High Low The chefs are staking their name, reputation, and abilities on the burger being tasty and a hit with the customers. Elite Burger Stockholders Shareholders Medium Med-Low The shareholders will want to see this project succeed so that their stock prices go up. However, new projects could always be done so they are not as fully invested in this one. Customers Customers Medium Low Customers want to see this project succeed because they want a better variety of food options to choose from. However, they don’t have any real influence over the project as they won’t have an Submitted by: David Smith Page 2 of 4
Elite Burger Stakeholder List opinion until after the project’s completion. Team members of the project Employees High-Medium Low The employees who are working on this project will want to see it succeed so they have a high- medium interest since it’s their job. However, they don’t have much influence over how the project is run. Elite Burger Executives Executive Officers High High The executives are the ones who called the meeting to assign the project, so they have high interest in how this project does. Taste testers Foodies Medium Med-Low Taste testers have an interest because they are the ones being called on to try out the company’s attempts at the burger. They have medium-low influence because they share their opinion about the burger before it gets released. Newscasters The Media Medium Medium-High The media has a medium interest in this as they are being asked to break the story and if it does well, their sales will go up. They have medium to high influence because their words will be the first promotion of the new burger and could make or break the burger Submitted by: David Smith Page 3 of 4
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Elite Burger Stakeholder List Submitted by: David Smith Page 4 of 4