BUS 501 Week 6 Quiz

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Delaware Technical Community College *

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501

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Marketing

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Feb 20, 2024

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1. Which of the following is an example of a behavioristic segmentation base? a. Socio-economic class b. Values and beliefs c. User status d. Income e. Gender 2. The global financial crisis was an example of what type of environmental factor? a. Political b. Economic c. Sociocultural d. Competitive 3. Britain has a population that is very concerned about sustainability issues and the fair treatment of agriculture animals. This trend would be identified as part of which environment? a. Political b. Market c. Regulatory d. Social e. Environmental 4. Which of the following is NOT one of Hofstede’s 6 cultural dimensions: a. Communication b. Uncertainty avoidance c. Power distance d. Masculinity e. Individualism 5. Which department in a company is NOT involved in the marketing process? a. The IT department b. The logistics department c. The HR department d. The finance department e. All of them are involved in creating customer value 6. The first section of the Marketing Strategy should include a. the organizational mission statement. b. development of marketing strategy. c. development of a marketing plan. d. analysis of target markets. e. analysis of the marketing environment. 7. Which of the dimensions Hofstede used to define differences between national cultures refers to the degree to which members of a culture are expected to act independently of other members? a. Power distance b. Uncertainty avoidance c. Individualism

d. Masculinity 8. Who uses marketing research? a. Small/large companies b. Nonprofit/trade organizations c. State/federal government agencies d. All of the above 9. The Target market is defined as a. A place to buy products. b. Potential consumers of a specific company/product/service/brand c. The percentage of a group of customers that actually buys a specific product from a specific company. d. The buyers of the products that a company develops, promotes, prices, and distributes. 10. Which is NOT a type of product? a. Goods b. Prices c. Streaming video d. Services 11. Which of the following are hard metrics (select all that apply): a. Number of followers on a social media site b. Page views c. Email from a happy customer d. Customer comment cards 12. Imagine you are conducting a SWOT analysis for a British manufacturer who exports to Thailand. If the Thai currency becomes unstable, which category would you place that in for your analysis? a. Strength b. Threat c. Economic d. Opportunity e. Weakness 13. The marketing mix aspect that focuses on how the offering's benefits and features are communicated to the potential buyer. a. Price b. Product c. Place d. Promotion 14. Which of the following are soft metrics (select all that apply): a. Email from a happy customer b. Page views c. Customer comment cards d. Number of followers on a social media site 15. A business activity that discovers information of use in making marketing decisions is: a. Market research

b. Market Segmentation c. Product distribution d. Sales performance 16. Which of the following scenarios involves the distribution element of the marketing mix? a. Developing a new warranty policy for an existing product b. Deciding whether or not a certain product should continue to be sold c. Deciding which distribution channels, such as direct, retail, distributors & intermediaries, to use d. Determining whether an advertising message would be more effective on television or in magazines e. Choosing between a company jet or the airlines for executive travel 17. In a SWOT analysis, which two elements are part of the internal environment? a. Weaknesses and strengths b. Strengths and threats c. Strengths and opportunities d. Opportunities and threats e. Weaknesses and threats 18. What are marketing metrics? a. Ways to measure marketing effectiveness b. A sales promotion technique c. The elements of a marketing program d. Marketing tactics e. The value of the marketing budget 19. _____ factors are the environmental factors concerned with the changes in people's values, lifestyles, and family roles. a. Political b. Socio-cultural c. Demographic d. Economic 20. Tobacco advertising is now banned in virtually all marketing communication forms in many countries around the world. This can be explained as an influence of: a. economic environment. b. legal environment. c. ecological environment. d. technological environment. 21. The term marketing mix describes a. Key factors that must be considered when a company decides to market a product or service. 22. The term marketing refers to

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a. I said a process is used to create, communicate, and deliver value to customers, as well as manage relationships of various stakeholder. 23. The marketing plan is a. A written document detailing activities to be performed to implement in control marketing actions 24. Festive Flowers have a number of shops, each of which services a specific area. What type of market segmentation base are they using? a. Geographic 25. ___ is a term in AMA’s definition of marketing? a. Value 26. Why is Hofstad’s cultural dimension is the relevant to the business market today? a. Because businesses must be effective in the global market 27. It can be a meal or some other tangible item that a hotel or restaurant provides to its gas. It can be an intangible service or else hotel or restauradnts concept. a. Product 28. Which of the following is not an element of the marketing mix? a. Target market 29. The element of marketing mix used to help consumers find their products in the proper quantities at the right times, and places a. Distribution 30. Lifestyle is an example of which type of segmentation variables? a. Psychographics

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