MKTG116-011 Assignment 1 - W24 (1)

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School

Centennial College *

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Course

11009

Subject

Marketing

Date

Feb 20, 2024

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[MKTG 116] CENTENNIAL COLLEGE [Principle of Marketing] MKTG116 Assignment #1: Evaluating Market Strategy and the Environment Please answer the following questions : Question 1: Company Background (approximately ½ page) – 5 Marks a. Provide the name of your company and a short outline of their business. Information that you could include here is: What the company does, their mission/vision, notable new products they have created, your thoughts on what they do well and not so well. You can find this by researching the company’s website and annual reports or general news articles. ANSWER: The company I have selected is Sun Rype Foods and we make wholesome products from Okanagan fruit. We started our business in 1946 and continue. In the 1940s the name of the company was BC Fruit Processing Ltd. The foundation of the company was laid by two main aspects. one is the quality of the product they are producing and the second one is the efficient working of workers engaged in different sections of the company. Today, we’re still committed to making great things out of fruit, veggies, and other simple ingredients. We have run our business successfully for over 78 years in manufacturing marketing for a wide range of juice and snack products. After our first product was introduced in the market we were popular all over western Canada and led to a change in name from BC Fruit Processing Ltd to Sun Rype Products Ltd. We are a Canadian brand based in Kelowna, British Columbia and we are also donating to different charitable trusts all over Canada. We have a total of 38 types of beverages and 40 types of snacks. Our all products are packed in eco-friendly covers, and we use only paper straws in our juice packages. Most of our products are made from real fruits and our famous pure apple juice which does not contain any concentration or sugar. In my thoughts, sun Rype Foods have great sales in Canada and they are generating good income throughout the year. One of our newly created variety products is sun Rype Fruit to Go which consists of 8 blue raspberry and 7 pink lemonades. © 2020 CENTENNIALCOLLEGE.CA All rights reserved. 2

[MKTG 116] CENTENNIAL COLLEGE [Principle of Marketing] Question 2: Competitive Environment (approximately ½ page) – 5 Marks a. List at least 2 companies that you believe are the primary competitors to your selected company. For each competitor, using the information described in the text in section 2-2 Forces of Competition, explain if the competitor is Direct, Substitute, New Entrant, Supplier or a Buyer. ANSWER: b. How do you believe your company differentiates itself from its competitors? For example, consider such questions as: What do you think makes your company special? Why do consumers choose to buy their products over competitors’ products? What ‘problems’ are they solving for customers better than how other companies can solve them? How do they convince consumers that they are the right choice over the competitors? Question 3: Strengths, Weaknesses, Opportunities, Threats 1. Complete a SWOT analysis for your company using a chart such as the one below. Please come up with at least 3 thoughts for each of the “S” “W” “O” and “T” (i.e., 3 Strengths, 3 Weaknesses, etc.) – 10 Marks Internal Strengths Weaknesses Insert your strengths here Insert your weaknesses here External Opportunities Threats Insert your opportunities here Insert your threats here Report Formatting Requirements ( 5 Marks ): Your report must include a cover page with your name, student number and the name of the company you have selected. Your report must be in a Microsoft Word document . No other formats will be accepted . Your report should be organized in sections based on the question number and headings provided above. Each answer should first repeat the question, question number and heading so it is clear as to which question is being answered. Then answer the question below. You must use 12-point font, single spaced. You must number the pages. You will be marked for spelling and grammar so ensure you proofread your report and spell check. APA format in-text citations and a bibliography are required. Review guidelines for APA formatting provided by professor and ask for clarification prior to submission if required. © 2020 CENTENNIALCOLLEGE.CA All rights reserved. 3

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[MKTG 116] CENTENNIAL COLLEGE [Principle of Marketing] Companies You can ONLY choose from the following list of Canadian companies for this assignment. If you pick another company NOT on the list below, you will get a mark of zero: Leclerc Foods ( https://www.leclercfoods.com/ ) Neal Brothers Foods ( https://shop.nealbrothersfoods.com/ ) Love Good Fats ( https://www.lovegoodfats.ca/ ) Whoosh! Inc ( http://www.whoosh.com/ ) Tru Earth Eco Strips ( https://www.tru.earth/ ) SunRype Foods ( https://sunrype.ca/ ) 100% real fruit │ fruit beverages & healthy snacks . SunRype. (2023a, October 11). https://sunrype.ca/ (SUNRYPE, 2024) References SUNRYPE . (2024). Retrieved from SUNRYPE: 100% real fruit │ fruit beverages & healthy snacks. SunRype. (2023a, October 11). https://sunrype.ca/ © 2020 CENTENNIALCOLLEGE.CA All rights reserved. 5

[MKTG 116] CENTENNIAL COLLEGE [Principle of Marketing] Grading Rubric Rubric - Assignment #1 Exemplary Intermediate to High Developing / Limited Comments Score Question 1: Mission *Clearly stated the name of the company and provided a thorough explanation describing what they do. *Included and explained at least 3 of the following aspects: the core business the company is in, new products they have introduced, what their mission/vision is and what the company is good at/not so good at. *Stated the name of the company and provided a good to fair explanation of what they do. *Included and with some explanation at least 2-3 of the following aspects: the core business the company is in, new products they have introduced, what their mission/vision is and what the company is good at/not so good at. *Stated the name of the company and provided little to no explanation of what they do. *Provided little to no explanation some to none of the following aspects: the core business the company is in, new products they have introduced, what their mission/vision is and what the company is good at/not so good at. 5 3-4 0-2 5 Question 2: Competitio n *Identified at least 2 competitors *Effectively and appropriately explained, for each competitor, the type of competitor they are *Provided 3 or more *Identified at least 2 competitors *Somewhat explained, for each competitor, the type of competitor they are *Provided 2 to 3 somewhat convincing supporting points to explain how the company *Identified fewer than 2 competitors *Did not explain, for each competitor, the type of competitor they are *Provided 1 or no supporting points to explain how the company differentiates itself from the competition. © 2020 CENTENNIALCOLLEGE.CA All rights reserved. 6

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[MKTG 116] CENTENNIAL COLLEGE [Principle of Marketing] convincing supporting points to explain how the company differentiates itself from the competition. differentiates itself from the competition. 5 3-4 0-2 5 Question 3: SWOT Completed all quadrants of the SWOT, with at least 3 relevant thoughts for each quadrant. Completed all quadrants of the SWOT, with at least 1-2 relevant thoughts for each quadrant. Did not complete all quadrants of the SWOT and/or did not provide relevant thoughts within each quadrant. 8-10 5-7 0-4 10 Report Formatting *Report included a cover page, was organized in the sections as dictated in the outline, was in 12 point font and single spaced *Report mostly free of grammar, punctuation and spelling errors *Used APA format with bibliography , where appropriate. *Report had issues with 1-2 of the following: included a cover page, was organized in the sections as dictated in the outline, was in 12 point font and single spaced *Report had a number of grammar, punctuation and spelling errors *Did not always use APA format with bibliography, where appropriate. *Report had issues with 3 or more of the following: included a cover page, was organized in the sections as dictated in the outline, was in 12 point font and single spaced *Report had many grammar, punctuation and spelling errors *Did not use APA format with bibliography, where appropriate. 5 3-4 0-2 5 Total Score: 25 Submission Instructions © 2020 CENTENNIALCOLLEGE.CA All rights reserved. 7

[MKTG 116] CENTENNIAL COLLEGE [Principle of Marketing] Upload to the appropriate eCentennial Submission Box. Do NOT email your report to your professor. © 2020 CENTENNIALCOLLEGE.CA All rights reserved. 8

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