Treasure Hunt Research Assignment

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School

Conestoga College *

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Course

1450

Subject

Marketing

Date

Feb 20, 2024

Type

docx

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Uploaded by ChancellorFogKomodoDragon17

Research Treasure Hunt Assignment: Information gathering Information collected from secondary sources provides insight into business environments and is useful in determining marketing strategies. Instructions: Use Statistics Canada and the Library’s access to CardOnline, ABI/Inform and Statista to complete the following assignment. Advertising Rates Instructions: Use CARDOnline (Canadian Advertising Rates) to access advertising rates for Canadian media. Search for “Grand,” the consumer magazine. How much would it cost to place a full page 4/C ad in “Grand” (print version), three times/issues? Cost: In their website it is mentioned that they will charge $2360 Statistical Data Instructions : Use the Library’s access to Statista to locate the following graph. Title: “Leading benefits of using artificial intelligence (AI) and machine learning according to marketing professionals” Select one benefit from the graph and its corresponding statistic and paraphrase the statistic in a sentence. Include a citation and reference in APA format. Paraphrase sentence with citation- Leading benefits of using artificial intelligence (AI) and machine learning (ML)(July,2022),According to a July 2022 survey carried out in the United States, 33% of marketing professionals who used machine learning (ML) and artificial intelligence (AI) tools in their marketing campaigns stated that time savings was the primary benefit they received. One third percent of AI and ML individuals said that the same tools improved their audience preferences, trends, or behaviours. Another 26% of US marketing professionals indicated that technology such as artificial intelligence (AI) and machine learning (ML) had boosted or enhanced their content(p1).

Reference Capterra. (September 13, 2022). Leading benefits of using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022 [Graph]. In Statista. Retrieved January 22, 2024, from https://www-statista-com.conestoga.idm.oclc.org/statistics/1364767/ai-ml-usage- company-benefits-us/ Searching Trade Magazines Trade magazines (also called professional magazines) are a valuable source of information on industry trends. Instructions: Use ABI/Inform to find the following article from the magazine for marketing professionals, Adweek . Fleming, J. (2023, January 9). Multicultural marketing is the new mainstream. Adweek 64(1), 30-31. Name two demographic characteristics highlighted in the article. Include the link to the article you found. Demogr aphic characte ristics (2) 1. Diversity 2.Ethnic racial diversity Link to the article https://www-proquest-com.conestoga.idm.oclc.org/docview/ 2768535509/76C7DA52CC274F19PQ/1? accountid=40483&sourcetype=Magazines

Demographic profile – Population of a city Census information from Statistics Canada can be used to describe the characteristics of the population living in a geographic area. Instructions: Access the Census Profile tool and input the name of a Canadian city of your choice. Working from the search results, review information from the city’s 2021 Census of Population profile tables . Using your analysis, select five “characteristics” that communicate a detailed understanding of who lives in the city. Limiting your selection to only five pieces of information forces you to prioritize the characteristics for relevance. Consider including demographics discussed in the Adweek article. Include city name, characteristic (5), count (5) and an APA reference to the data set . [Quebec] Population, 2021 Characteristic Counts Population 8,501,833 (Age characterstics)15-64 years Old 5,356,945 (House hold dwelling)Single detached house 1,671,920 (Marital status)Not married and not living common law - Never married 2161975 (Income of individuals)median employement income in 2020 among recipients ($) 36,000 Reference Census profile. (2021). sensus of population. Statistics Canada.

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Treasure Hunt Research Assignment

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