Marketing Plan Template MKT 3301 (1)

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School

Houston Community College *

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Course

1301

Subject

Marketing

Date

Feb 20, 2024

Type

docx

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Uploaded by HighnessMaskGorilla24

Insert Your Team’s Name Insert Each Group Member's Name Marketing Plan (100 points) A. Executive Summary This section is written last but appears first in the marketing plan. It should highlight the most important market opportunities, the marketing objectives, and the key elements of the marketing strategy that drive the firm toward reaching the marketing objectives. (10 points, approx. 1/2 page, single space) B . Name of product, description of the product, and explanation of the need . How does the product fulfill the audience's needs (5 points, approx. 3-4 sentences) DISCUSSION: Please post #B in the Discussion area by October 29 . This will provide you the opportunity to review the work of your colleagues and get feedback on your work. C. Situation Analysis Be thorough and specific in writing this section. 1. SWOT  Strengths: List in bullet format the STRENGTHS.  Weaknesses: List in bullet format the WEAKNESSES.  Opportunities: List in bullet format the OPPORTUNITIES.  Threats: List in bullet format the THREATS. (20 points, 1 page, single-spaced) 2. Competition For each competitor describe the market position of your company and an assessment of their marketing strategies. How is your product different from other brands? Is it a “Me Too” imitator? This should also include the product positioning (10 points, approx. ½ page. You can present this in a matrix.) DISCUSSION: Please post your draft in the Discussion area by November 5 . This will provide you the opportunity to review the work of your colleagues and get feedback on your work. C . Marketing Strategy 1. Target Market Description Describe the target market using market dimension variables. These are segmentation variables such as demographic, psychographics, behavioral or geographic. (5 points, approx. 2-3 sentences to describe the typical user) 2. Core Competencies (Competitive Advantage) In approx. 1 paragraph describe the core competencies that provides a competitive advantage. (5 points)

DISCUSSION: Please post your draft in the Discussion area by November 12 . This will provide you the opportunity to review the work of your colleagues and get feedback on your work. 3. Marketing Mix Strategy In approx. 2 pages describe the marketing mix strategies. (40 points) Product Strategy: I nclude items such as name, features/attributes, packaging, warranties and any other things that makes this offering unique and increases its ability to satisfy target market needs. What phase of product life cycle is the brand? Picture of product can be included. Pricing Strategy: Explain your pricing strategy. Where is your price relative to your competitors? Obviously, you must cover all your costs when setting the price. In general, do you want to develop a profit maximization pricing strategy, a status quo, no-frills/low-cost strategy or a competitive pricing strategy in which you try to offer similar features/benefits but some competitive advantage. G ive price per package. What is the markup % at the retail level? Distribution Strategy: Explain the distribution system- direct or indirect. Name the major type of intermediaries if indirect. For example, w hat type of coverage does your product have? Does it vary by region? What will you do to support your intermediaries? Promotion Strategy: Explain all the promotion mix elements currently being used to promote the product. What role will product advertising play? What role will corporate advertising play? What role will promotional advertising for the product play? You may discuss the relative importance of each (product advertising, corporate advertising and promotions). You should also discuss how you will establish a communications budget? DISCUSSION: Please post your entire plan in the Discussion area by December 4 . This will provide you the opportunity to review the work of your colleagues and get feedback on your work. D. Team Members and Responsibilities Insert the full name of each member of the team and describe the person’s responsibilities. Be specific. Each person must participate . (5 points) Team Member Responsibilities Percent Contribution Suggested Grade Member 1 (You) Member 2 Member 3 Document to prepare and submit 1. Written report using paragraph style to submit. Approx. 5-6 pages, 12-point font. Then add reference page. 2. Please use 7-10 credible references to support your ideas. You may reference your textbook(s), scholarly journal articles located within the UHD library, information from forbes.com, entrepreneur.com. Referencing information

from Medium, HuffPost, personal blogs, and other opinion-based sources are unacceptable. Please contact me if you have questions. 3. APA style format is required. 4. Please submit via Turn It In AND upload in the Discussion area 5. Team evaluation. 6. Due: December 6, 2022 Products for Project Please select from one of the products below to do your project. Go to the discussion board (Project Selection) and list your team member names and the product. The first team to select a product will get it. Therefore check to see what products have been chosen. The selection of the product should be decided among you and your partner. If you select a product already selected by another team and do project with it, I will deduct 50 pts. So make sure that you select a product that has not been selected. If in doubt or if you have a question, ask me. Sensodyne Toothpaste Colgate Toothpaste Snuggle Fabric softener Bounce Fabric softener Basic Four Cereal Kellogg Raisin Bran Cereal Purina Dog Food Pedigree Dog Food Beneful Brand Dog Food V8 Juice Drink Tropicana Orange Juice Monster Energy Drink Centrum Vitamins One A Day Vitamins DiGiorno Frozen Pizza Oreo Cookies

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Marketing Plan Template MKT 3301 (1)

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